Excuses Ikea - Catalogue Arabie Saoudite
1
1(1) Inter IKEA Systems B.V. Tel: +31 (0) 15 215 3815 Olof Palmestraat 1 Fax: +31 (0) 15 215 3838 NL-2616 LN Delft www.IKEA.com © Inter IKEA Systems B.V. 2012 2 October 2012 Statement from Inter IKEA Systems B.V. regarding the IKEA catalogue in Saudi Arabia Inter IKEA Systems B.V., the worldwide IKEA franchisor, regrets what has happened and understands that people are upset. We have been in dialogue with Al Sulaiman, our franchisee operating IKEA stores in Saudi Arabia. It is not the local franchisee that has requested the retouch of the discussed pictures. The mistake happened during the work process occurring before presenting the draft catalogue for IKEA Saudi Arabia. We, Inter IKEA Systems B.V., have the ultimate responsibility and take full responsibility for the mistakes made. We have reviewed several of the discussed pictures, for example the women in front of the bathroom mirror and the female designer of the PS2012 design collection. Those pictures could very well have been included in the Saudi Arabian catalogue. We will naturally review our working process and take actions to ensure that this will not happen again. We deeply regret that mistakes have been made in this instance. Ulrika Englesson Sandman Inter IKEA Systems B.V. Press contact Inter IKEA Systems B.V. Ulrika Englesson Sandman Phone: +31 6 212 406 18 Email: [email protected] Press contact Inter IKEA Group Kristian Sjöholm Phone: +32 486 040 963 Email: [email protected] For more information about Inter IKEA Systems B.V., please see http://franchisor.IKEA.com/ For more information about Inter IKEA Group, please see www.inter.IKEA.com
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Ikea a retiré les femmes de son catalogue en Arabie Saoudite. Voici les excuses publiques.
Transcript of Excuses Ikea - Catalogue Arabie Saoudite
1(1)
Inter IKEA Systems B.V. Tel: +31 (0) 15 215 3815 Olof Palmestraat 1 Fax: +31 (0) 15 215 3838 NL-2616 LN Delft www.IKEA.com
© Inter IK
EA System
s B.V. 2012
2 October 2012 Statement from Inter IKEA Systems B.V. regarding the IKEA catalogue in Saudi Arabia Inter IKEA Systems B.V., the worldwide IKEA franchisor, regrets what has happened and understands that people are upset. We have been in dialogue with Al Sulaiman, our franchisee operating IKEA stores in Saudi Arabia. It is not the local franchisee that has requested the retouch of the discussed pictures. The mistake happened during the work process occurring before presenting the draft catalogue for IKEA Saudi Arabia. We, Inter IKEA Systems B.V., have the ultimate responsibility and take full responsibility for the mistakes made. We have reviewed several of the discussed pictures, for example the women in front of the bathroom mirror and the female designer of the PS2012 design collection. Those pictures could very well have been included in the Saudi Arabian catalogue. We will naturally review our working process and take actions to ensure that this will not happen again. We deeply regret that mistakes have been made in this instance. Ulrika Englesson Sandman Inter IKEA Systems B.V. Press contact Inter IKEA Systems B.V. Ulrika Englesson Sandman Phone: +31 6 212 406 18 Email: [email protected] Press contact Inter IKEA Group Kristian Sjöholm Phone: +32 486 040 963 Email: [email protected] For more information about Inter IKEA Systems B.V., please see http://franchisor.IKEA.com/ For more information about Inter IKEA Group, please see www.inter.IKEA.com
