Exclusively Retail. Extensive Solutions. CANADA. Exclusively Retail. Extensive Solutions. Tenant...

Well Positioned Research HelpsAttract Great Franchisees

SRS CANADA

Exclusively Retail.Extensive Solutions.

Tenant RepresentationDispositionConsultingFranchisee RecruitingFranchisee Marketing

2EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage


“If I gave my customers what they wanted, I would have built faster horses”

Henry Ford


What is the number 1 item a franchisee wants to

know from you?


Support?


Concept?


Location?


A great site that instantly resonates and is backed up by great research puts

your franchisee in a decision making mode.


ResearchRoad Map

DemographicsBarriers to Success

Engagement


If you can’t convince your franchisee of the quality of your site selection you’ve

lost them.


People buy from peopleAnd people buy on emotion

S. Saraga


What are they looking for:

• Credibility• Established track record of success• Intelligent decision makers• Positive environment• Empowerment• Someone who has their back• TRUST


How do you determine your plan?

• Look at your data• Look at your demographics • Tease out commonalities• Identify mirror markets• Identify shovel ready real estate• Put it all together in a pretty and easy to

understand map


Aerial View of Commercial Sectors


Aerial View of Competitors


“Anything you can imagine, you can achieve.”

Walt Disney


Burger King Tour Video


How do you qualify?

• If your chain isn’t big enough do the research on your competitors

• If competitors don’t exist build a hypothesis on data from foreign markets and add a Canadian filter

• Keep and track all of your data so one day it can become useful information


“You don’t skate to where the puck is, you skate to where the

puck is going to be.”

Wayne Gretzky


Innovator


Who else wants to see this data:• Banks• Landlords• Family• Influencers


Email Questions to:[email protected]

Or add me on LinkedIn

mailto:[email protected]

Email Questions to;[email protected]

Or add me on LinkedIn

© SRS

Font Hierarchy/Formatting andDesign Element NotesSection Heading/Paragraph IntroParagraph text goes here

Section Heading/Paragraph IntroParagraph Heading Level 2 (Not all caps)

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Section Heading/Paragraph IntroPARAGRAPH HEADING LEVEL 1 (ALL CAPS)

Paragraph Heading Level 2 (Not all caps)

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Section Heading/Paragraph IntroCATEGORY HEADING

PARAGRAPH HEADING LEVEL 1 (ALL CAPS)

Paragraph Heading Level 2 (Not all caps)

Paragraph text by default is 10 point to allow for plenty of text on the page. You may also use 12 point font for more sparse pages, but it is best not to combine the two different font sizes on the same page. When using 10 point font for a paragraph you should set line spacing at exactly 15 point. When you using 12 point paragraph font you should use exactly 18 point line spacing.

When using 12 point paragraph font you should increase your category and paragraph headings to 12 point font as well.

.EMF filesTurn vector graphics into .EMF files in Illustrator before inserting them into PowerPoint for crisp, clean graphics that can be resized and edited just like InDesign or Illustrator.

Blue Gradient Image OverlayThis can add interest and help white text be more legible over the image. Set both gradient stops to SRS blue and 1 to 0% opacity and 1 to 100 opacity. Adjust the angle to suit your needs.

Blue Image OverlayWhen you want to add interest to your background, but keep the focus on the content, add a box filled with SRS blue set to 10-20% opacity.

Table & Grid LinesTo give a subtle division, but not distract from your content, set your grid lines to .75” and the color to our light gray on a white background and our medium gray on a blue background.

Design ElementsDelete this page

from your presentation.

!

Use this guide to determine the

heading styles to use on each

page based on the levels of

content hierarchy that you need.

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