Exchange Pr Launching
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Transcript of Exchange Pr Launching
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ExtreemPR StrategicSilih Agung WasesaManaging Partner [email protected] @silihFacebook/silihagung wasesa Brand’s product
Brand’s services
Sunday, August 8, 2010
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Exchange Marketing Communication
Sunday, August 8, 2010
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Exchange Marketing Communication
Sunday, August 8, 2010
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Exchange Marketing Communication
phenomenon
Sunday, August 8, 2010
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phenomenon: Did We notice?
Sunday, August 8, 2010
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And this?
Sunday, August 8, 2010
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7
Sunday, August 8, 2010
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Old‐Skool a.k.a ConvenHonal
New GeneraHon: Extreem PR Strategic
Sunday, August 8, 2010
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Sunday, August 8, 2010
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Sunday, August 8, 2010
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Sunday, August 8, 2010
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Sunday, August 8, 2010
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How People will Happy with Our brand Value?
Sunday, August 8, 2010
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How People will Happy with Our brand Value?
Sunday, August 8, 2010
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BLEND IT
Guerrilla Marketing on Target Market’s desire Media Relations; Newsworthy aspectsNetizen Conversations on Social Media Campaign
Viral and Word of Mouth Strategy to develop Talk of The Town
Sunday, August 8, 2010
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How to create your exchange product’s launch:
Sunday, August 8, 2010
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01Analyzing your brand value to adapt with target market’s desire
How to create your exchange product’s launch:
Sunday, August 8, 2010
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01Analyzing your brand value to adapt with target market’s desire
02CreaDng content for conversaDons and parDcipaDon
How to create your exchange product’s launch:
Sunday, August 8, 2010
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01Analyzing your brand value to adapt with target market’s desire
02CreaDng content for conversaDons and parDcipaDon
03CreaDng valueable stuff that people want to be a part of and share
How to create your exchange product’s launch:
Sunday, August 8, 2010
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01Analyzing your brand value to adapt with target market’s desire
02CreaDng content for conversaDons and parDcipaDon
03CreaDng valueable stuff that people want to be a part of and share
04Building Direct RelaDonship
How to create your exchange product’s launch:
Sunday, August 8, 2010
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01Analyzing your brand value to adapt with target market’s desire
02CreaDng content for conversaDons and parDcipaDon
03CreaDng valueable stuff that people want to be a part of and share
04Building Direct RelaDonship
05Combining Online + Offline‐‐‐ make conversaDon from it
How to create your exchange product’s launch:
Sunday, August 8, 2010
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01Analyzing your brand value to adapt with target market’s desire
02CreaDng content for conversaDons and parDcipaDon
03CreaDng valueable stuff that people want to be a part of and share
04Building Direct RelaDonship
05Combining Online + Offline‐‐‐ make conversaDon from it
06Remember to evaluate and measure
How to create your exchange product’s launch:
Sunday, August 8, 2010
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“Think about how you present your brand, and how you shape your customer's perceptions”
‐brand anatomy‐
Rankings for Brand
Brand Attributes
Brand Defi
niHo
nBrand Messaging
Brand Relevance
Brand Differentiation
Defend BrandBranded Content
01Analyzing your brand value to adapt with target market’s desire
Sunday, August 8, 2010
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De Cost Launch
Up to you Price…
• Bayar sendiri menurut perkiraan anda….Discount Pengunjung Tertua• De Cost akan memberikan diskon sesuai usai tertua konsumen….
Sunday, August 8, 2010
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02CreaDng content for conversaDons and parDcipaDon
Sunday, August 8, 2010
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Augmented Reality
Sunday, August 8, 2010
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03CreaDng valueable stuff that people want to be a part of and share
By razorfish
Sunday, August 8, 2010
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Sunday, August 8, 2010
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Sunday, August 8, 2010
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Waw, cool
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Waw, cool Yep, it’s fun…
Sunday, August 8, 2010
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Waw, cool Yep, it’s fun…
Bla…bla..bla
Sunday, August 8, 2010
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Waw, cool Yep, it’s fun…
Bla…bla..bla
This product bla..bla..bla
Sunday, August 8, 2010
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04Building Direct RelaDonship
Public, Media, Government, Blogger. But stay focused on your TARGET AUDIENCE
Sunday, August 8, 2010
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05Combining Online + Offline‐‐‐make it conversaDon
“A business cannot just make use of a single marketing tactic”
Belch and Belch, IMC, Advertising and Promotion
Sunday, August 8, 2010
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06Remember to evaluate and to measure
Sunday, August 8, 2010
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Sunday, August 8, 2010
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References:‐ AdverDsing and PromoDon: An Integrated MarkeHng CommunicaHons PerspecHve, 6/e, by Belch and Belch‐ Content MarkeDng = Brand New MarkeDng?Helge Tennø, Planner at Scandinavian Design Group, Norway‐www.brandchannel.com‐ www.slideshare.net‐www.flickr.com‐www.socialmediatoday.com‐ www.kenapaharuspr.com
Sunday, August 8, 2010