Exceptional Design is Emotional Design
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Transcript of Exceptional Design is Emotional Design
Design Foundation1
We’ll go over…
Emotional Themes & Design Elements2
Bringing an Emotional Design Together3
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.
S T E V E J O B S
E R I C PA N
My goal as a designer is to give other humans tools to shed their problems and achieve their dreams.
TA R A S R I P U N V O R A S K U L
My goal as a designer is to wake up everyday knowing my designs made a huge social impact and inspired others.
D E V I N H A L L A D AY
My goal as a designer is to design a solution so simple and revolutionary that it becomes integrated in every life to the point that they take it for granted.
One of the best apps I’ve seen. Beautifully engineered, Ness is both attractive and intuitive. It’s easy, quick to use, and the interface has a minimalistic beauty to it.
Some users are going as far to call this the best app in the App Store while many others have already made this a favorite.
What users said
With a beautiful and sleek design, this intelligent and intuitive app will leave you stunned.
The reason why this app is better than Yelp isn't just because it recommends places to eat, it's because the entire interface is designed around the idea of actually helping someone decide where they are going to have their next meal, rather than providing a list of different options that is too taxing to sift through, and too boring to spark an interest in the next outing.
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My toolbox: Everything involved in building a tech product
Consumer psychologists say that people buy according to how they feel about a
product: emotions, desire.
Not logic.
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Familiar or new experience
Curiosity
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Positive expectations !
Enticing content
ANTICIPATION
iPhone accessories
Other clothes
Lace and crocheted clothes
Tribal pattern clothes
100 most popular items
Through Wanelo I have quickly learned what clothes make me excited. I no longer go into a store hoping something might peak my interest.....I know what "look" I'm after and how I want to feel. I have acquired so much insight to see how much fun it can be to dress in different moods, styles and venues.
What users said
This app is AMAZING. I'm addicted to it and all of my friends are getting into it and we love it!!
!I couldn’t have seashell lamps in my garage without a mermaid tail and a swimming pool equipped with floats with beer holders. You may need rehab and financial counseling.
Absolutely fabulous, daaahling. I love that the app updates are written in REAL people language! Love and muffins from me too. If you are a teenage girl, download this app.
What users said
You can’t have an entertaining, a delightful, an inspiring experience unless it’s well-designed and thought out.
That’s where we’re focused in terms of design.
M A R I S S A M AY E R
I WILL NOT SHIP UNLESS I…
Look for ways to use animations
Ask how we want users to feel
Tap into my design superpowers
Have a compelling brand as a foundation
Understand human emotions
I WILL NOT SHIP UNLESS I…
Look for ways to include Easter eggs
Believe my product is pleasurable
Really want users to find it pleasurable
Convey emotion through UI: funny, etc.
Use emotive copywriting & content
Design Foundation1
We covered…
Emotional Themes & Design Elements2
Bringing an Emotional Design Together3
M A R I S S A L O U I E
Twitter @malouie !Dribbble @malouie !Slides slideshare.net/malouie !Email [email protected]
THANK YOU