2011excellent given corporate focus on diversity and marketing. Lunch keynote will be giv-en by...

Midlands

Business Journal 2011MEDIA KIT

Midlands

Business JournalMEDIA INFORMATION

Thank you for your interest in MBJ!The Midlands Business Journal, published each Friday is celebrating its 36th year of bringing in-depth business coverage to our more than 20,000 readers in greater Omaha, Council Bluffs and Lincoln areas.

Our advertisers reach CEOs, government officials, managers, entrepreneurs and support staff in a way no other area print media can. Monthly mini-sections as well as many specials and focus sections throughout the year provide unique advertising opportunities. The MBJ is available to readers by subscription. It can also be purchased at our business office.

A target of 50/50 editorial-to-advertising ratio in every issue guarantees that your advertisements are surrounded by quality editorial content, resulting in high visibility and readership of your messages. Our readers look to the MBJ for information about products and services that will help them both professionally and personally.

1324 S. 119th St. Omaha, NE 68144 (402) 330-1760 www.mbj.com

For details, contactyour MBJ advertisingrepresentative or:

Jeff HookieAdvertising Director(402) [email protected]

THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS $2.00 VOL. 37 NO. 42OCTOBER 21, 2011

Periwinkles for Her, Pinkywinkles owners grow business by keeping up with trends. – Page 9

THIS WEEK'S ISSUE: Alamar increases share of school market with acquisition

Continued on page 21. (Photo by MBJ / Jim Brazda)

by Michelle LeachTwo weeks from today, the

nonprofi t Heartland Latino Lead-ership will hold its 12th annual conference at Embassy Suites in La Vista featuring an expo where entrepreneurs showcase their goods and services, speaker pre-sentations and workshops explor-ing everything from professional networking to business fi nancing — in addition to new topics.

“We are also working with some artists to promote their work at the conference, said Athena Ramos, president of the HLLC board of directors. Ramos also is the program coordinator at the Center for Reducing Health Dis-parities with UNMC’s College of Public Health. “We have done that in the past, and are hoping to expand that.”

Ramos indicated in previous years the event, which starts the evening of Nov. 3 with a Welcome Reception at TD Ameritrade Park and ends Nov. 4 with an evening Awards Gala following its confer-ence and expo at Embassy Suites, had narrowed its focus to business and leadership.

“But over the past two years — and really starting with the 10th anniversary celebration — we thought it would be a good idea to highlight the cultural aspect,” she said.

As part of this cultural offer-ing, the HLLC planning committee is bringing in around 40 students from South High School who will be showcasing their pieces onsite.

A new event will be the Latino

Youth Rally. Youth development has long been a part of the confer-ence; after all, it has awarded more than $115,000 in scholarships to students since its inception. However, Ramos noted that this focus on youth is being honed even more, thanks in part to its inaugural Latino Youth Rally in the afternoon.

“This is a special event to tar-get and motivate high school and college-age students,” she said.

The rally will feature Ernesto Mejia.

According to HLL informa-tion, Mejia is a youth speaker and

educator who contracted a rare disease — Guillain-Barre Syn-drome — in his teens.

The disease was so serious he was temporarily paralyzed, and was not expected to be a success-ful student. Instead, Mejia defi ed the odds and went on to attain a master’s degree in organizational leadership, and speaks to students about the importance of higher education and fi nding the strength to follow one’s dreams.

This youth focus was very intentional, in that during Program Committee meetings Co-Chair Marcos Rodriguez noted that his

contacts had reached out to him about doing more in this area. In addition, this focus on youth development ties to HLLC’s 2011 theme: “Maximizing Latino Lead-ership and Cultivating Community Power.”

Rally leader Mejia is also joined in the role of speaker by author Mariela Dabbah, who will also present workshops on brand-ing oneself and Latina power.

U.S. Olympian in luge, Ruben Gonzalez, will speak on “Becom-ing Unstoppable,” leveraging his being the fi rst person to compete in four winter Olympics after tak-

Heartland Latino Leadership Conference renews cultural focus, highlights youthing up luge at the “seasoned” age of 21.

Andres Lara will talk about how to be assertive to work up to the top of one’s fi eld, and how to infl uence others with charisma, us-ing his turn-around from homeless at age 16 to millionaire by age 26 as a backdrop.

Businessman-turned-author Robert Renteria works with youth in violent, gang- and drug-ridden environments and will present, “From the Barrio to the Board Room: You Can Be Anybody You Want to Be.”

Formerly a senior exec at sev-eral Fortune 100 companies, Wilka Toppins will lead workshops on how to recruit, train and retain La-tino talent and on common percep-tions and myths that non-Latinos have of Latinos in the workplace.

With the changing economy, Ramos specifically pointed to Isaias Zamarripa’s workshop on reinventing oneself. She also noted “Latino-licious: The Perfect Rec-ipe for Reaching the Latino Con-sumer” headed by Javier Moreno and Yai Vargas-Moreno, as well as Eva Vega Olds’ “Diversity is More than Race” session should be excellent given corporate focus on diversity and marketing.

Lunch keynote will be giv-en by Lillian Rodriguez-Lopez, Chair, National Hispanic Leader-ship Agenda.

For additional conference de-tails or information on registration, visit www.heartlandlatino.org or call Turner Events and Marketing at 402-926-1199.

SponsorsDiamond SponsorsConAgra FoodsCox CommunicationsMutual of OmahaWells Fargo

Gold SponsorUnion Pacific

Silver SponsorsEl Perico/The ReaderLatino Midwest News

Silver Sponsors (continued)LingoDocs Radio Lobo 97.7FMState Farm InsuranceUS Bank

Bronze SponsorsBlue Cross Blue Shield of NebraskaFirst National BankFortino’s FlowersMetropolitan Community CollegeOmaha Public Power District

Bronze Sponsors (continued)University of Nebraska Medical CenterUNO College of Business/Executive MBA

Welcome Reception SponsorsBellevue UniversityPrudentialU.S. Cellular

Career Expo Presenting SponsorsCareerlink.comHy-Vee

Scholarship SponsorsAlegent HealthGreater Omaha Chamber of CommerceKhaleeq Law Firm, LLCPinnacle Bank

Athena Ramos, president of the HLLC board of directors, in South Omaha.

Heartland LatinoLeadership Conference

— insideFounded 1975

Business Journal

Midlands “Any government big enough to give you all you want is big enough to takeall you’ve got.”

Cloud computing, mobility big technology issues for today’s companies. – Page 31

Chamber hails Buy the Big O Show a ‘business success’ with 5,000 attendees. – Page 44

Tie Yard of Omaha plans for growthwith expanded, new Millard facilities

Continued on page 22.

Puritan Manufacturing aims to boosteffi ciency by investing in automation

Continued on page 23.

by Michelle LeachThe Tie Yard of Omaha is so

diversifi ed that, while areas like its new truck sales have lagged, other areas, such as its welding division, RibbonWeld, have doubled — driven in part by the short line rail industry, which has benefi ted from stimulus funding. The Omaha-based railroad supplier and service provider contractor has been in the

fortunate position to make invest-ments in existing facilities, includ-ing a rebuild of its Springfi eld, Mo., welding plant.

“We anticipate expansion of our Millard rail sorting facility with the addition of a new automated rail testing, cutting and fabrication line, as well as an automated tie plate sorting conveyor line,” said

President Terry Peterson … Welding division represents fastest-growing segment of business for diverse railroad supplier/contractor.

by Michelle Leach Out of its more than 10 acres

at 1302 Grace St., Puritan Manu-facturing has generated and de-livered on as much work now as it did with twice as many people two years ago, thanks to invest-ments in leading-edge automa-tion, as well as balancing this leading-edge technology with a focus on hiring highly-skilled,

Vice President and General Manager Dave Waters, left, and President Bill Waters … Metal fabricating project overcomes eco-nomic turbulence with steady stream of custom work across indus-tries from ag and public power to transportation and recreation.

self-starters that can tackle its wide array of one-of-a-kind so-lutions for the likes of longtime clients including Kiewit, Union Pacifi c, Henry Doorly Zoo and ConAgra.

“Though the business climate has been lousy, we’ve been able to get a lot of equipment in that automates the process,” said

by Richard D. BrownOmaha-based Alamar Uni-

forms, which is growing through acquisitions, plans to locate a site as soon as possible for its second Kansas City area location, and is expecting to make a sizeable invest-ment that will enable the company to offer virtual shopping experi-ences to customers well outside its predominately fi ve-state area of business.

President Steve Zalkin and his wife, Kathy Fedman, who started Alamar Uniforms in 1987 out of their northwest Omaha home, have plenty of initiatives on their plate as they plan to mark the 25th an-niversary of their fi rm next year.

Zalkin said the focus is on building a technology infrastructure to enable some of the nation’s larg-est companies to manage employee uniform programs on the Internet.

In January they brought Dan and Mary Gordon into the Alamar Uniforms family with the acquisi-tion of the Nebraska franchise of Educational Outfi tters, which the

Co-owners Steve Zalkin, left, and Dan Gordon … Acquisition of Omaha’s Educational Outfi tters to bring new opportunities for Alamar Uniforms, including more school uniform sales.

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Midlands

Business JournalADVERTISING INFORMATION

Advertising Information• All rates are on a per insertion basis

• Any color usage up to 4-color is billed at 25% of the black and white space rate

• Art charges are billable to customer at our cost + 10%. Two proofs are provided at no charge; additional proofs may be charged at $10 each.

• The Midlands Business Journal assumes responsibility only for errors where the correction of the error is plainly marked by the advertiser on the proof. The responsibility of the MBJ covers only the space as the noted error relates to the whole advertisement.

• Position requests are an additional $100 when granted. Ads under full page dimensions may make requests starting with page 5.

• Any ad over 10.5” tall will be charged at the 12.5” rate.

• Inserts are accepted.

• All rates are net.

Deadlines• Space commitment and copy deadline is noon on the Thursday the week prior to the Friday publication date.

• Proofs must be corrected and approved by 10:00 am Monday prior to publication. No proofs provided for copy received after noon on Friday.

• Camera-ready copy is due Friday prior to the next publication date.

• Payment must be made at the time ad is submitted or the proof is approved, prior to the ad publication date, unless credit has been approved.


Midlands


Full 10.25”x12.5”

2/3 10.25”x8.25”

1/2 10.25”x6.25” 7.625”x8.25” 5”x12.5”

1/3 10.25”x4” 7.625”x5.25” 5”x8”

1/4 10.25”x3” 7.625”x4” 5”x6” 2.5”x12.5”

1/6 10.25”x2” 7.625”x2.75” 5”x4” 2.5”x8”

1/12 5”x2” 2.5”x4”

Advertising Dimensions(Width listed first)

Ad

vert

isin

g s

izes

Advertising Rates(Add 25% of black & white price for color)

OPEN 6x-11x 12-25x 26-51x 52x SpecialSection

Full 940 850 765 665 575 955

2/3 765 695 640 565 500 780

1/2 585 535 490 425 380 600

1/3 455 405 370 305 270 475

1/4 365 310 280 245 210 395

1/6 250 215 190 155 130 280

1/12 140 125 120 105 90 160

Ad

vert

isin

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izes


Midlands


Advertising Size Chart


• Offset printing, 240 dpi, No Bleed

• CMYK or Grayscale (**4-color black not accepted)

• Preferred digital materials are PDF, EPS, TIFF, AI, PSD, JPG

• Please request printing instructions prior to deadline. The publication is not responsible for ads sent in the incorrect format.

Printing Specifications

Architecture, Engineering, Construction& Design Cluster

ArchitectureCelebrate ConstructionEngineeringOmaha Real EstateGoing GreenGo Green: Industry & the EnvironmentOmaha Growth ReportHome TrendsHow-to Buy/Sell Your HomeHow-to Choose an ArchitectWorking Women: Home ImprovementHow-to Choose an EngineerHow-to Green Your Business

Midlands

Business JournalADVERTISING CLUSTERS


Advertising ClustersOur advertising clusters were designed with our clients advertising needs and audience exposure in mind. Emphasis was placed on targeted audience for a particular industry. Businesses can choose a cluster below,or we would gladly create a custom one for you. Businesses are not required to run on all topics, rather, this isa guide to help in choosing where to use your advertising budget.

Human Resources & Legal Issues Cluster

Business PlanningEducation & Career DevelopmentHuman Resource ManagementEmployee BenefitsEmployment & StaffingLegal ProfessionWork Related InjuriesCorporate SecurityHow-to Work With an Employment AgencyHow-to Choose a Corporate AttorneyHow-to Secure Your BusinessWorking Women: Legal Issues in the Workplace

Real Estate & Metropolitan Growth Cluster

Omaha Growth ReportSarpy County Growth Report (June)Sarpy County Growth Report (December)Council Bluffs Growth ReportLincoln Growth ReportCelebrate ConstructionOmaha Real EstateHome TrendsCommercial Real Estate WorkshopCommercial Office Space DirectoryShopping/Mall Space DirectoryBusiness & Industrial Parks/LeasingHow-to Buy/Sell Your Home

Business Topics Cluster

Business Annual/PreviewBusiness PlanningBusiness Succession/TransitionsBusiness Appearance: Interior & ExteriorSalute to Small Business/SBAEntrepreneurial SuccessFranchisingHow to Relocate Your BusinessHow to Green Your BusinessHow to Business TravelHow to Choose a Business Phone SystemHow to Network Your BusinessHow to Secure Your Business

Midlands

Business JournalADVERTISING CLUSTERS


Advertising Clusters

Financial, Tax & Investing Cluster

Financial & Tax PlanningAccounting ProfessionBanking in the MidlandsInvestmentsInvesting For RetirementInvesting in NebraskaFranchisingHow-to Choose a Financial InstitutionHow-to Prepare for the Tax SeasonHow-to Choose a Mortgage/Loan ProviderWorking Women: Investing WiselyHow-to Set up a 401(k) Plan

Health & Wellness Cluster

Health & Wellness (June)Health InsuranceSafety & Health SummitHealth & Wellness (December)Women’s Health: Maintaining a Healthy LifestyleWomen’s Health: Stress ManagementWomen’s Health: Heart HealthWomen’s Health: Staying Fit at the OfficeWomen’s Health: Weight Loss

Insurance Cluster

Health InsuranceLife InsuranceProperty & Casualty InsuranceHow to Build an Insurance Benefits PackageWorking Women: Buying InsuranceHow to Set Up a 401(k) PlanWorking Women: Retirement SecurityBreast Cancer Awareness

Retirement & Seniors Cluster

Retirement & Senior IssuesInvesting for RetirementHome Health CareSenior IssuesWorking Women: Caring for Aging ParentsHow to Set up a 401(k) PlanWorking Women: Retirement SecurityWorking Women: Choosing Estate Planners

Technology Cluster

Technology (February)Technology (April)Technology (June)Technology (August)Technology (October)Technology (December)How-to Network Your BusinessHow-to Choose a Computer/IT ConsultantHow-to Choose a Cell Phone PackageHow-to Secure Your BusinessHow-to Choose a Business Phone System

Catering & Events Cluster

WeddingsGuide to Company PicnicsCompany OutingsHoliday Office Parties Guide (August)Holiday Office Parties Guide (Sept.)Conventions, Meetings & TradeshowsEvent Planners & TradeshowsHow-to Plan a Corporate Meeting/Event

Midlands



Advertising Design SpecificationsFILE FORMATS• All images should be furnished in PDF, TIFF, EPS, JPG, AI or Photoshop PSD.• If sending files other than PDF please attach images used and fonts or names.• If you are using Microsoft Word we will be recreating your ad to our specifications.

PDF (Portable Document Format)• When creating a PDF be sure to use the “Press Optimized” job option and embed all fonts.• Registration marks and crop marks are also needed.• No Bleeds• Changes cannot be made to PDF files compatible with Acrobat 3 or 4.• Files that do not contain embedded fonts may be rasterized (converted to bitmap) to prevent output errors.• Security settings should not be used

EPS (Encapsulated Postscript)• When possible, convert type to a graphic (vector objects)• Avoid “nested” EPS files. EPS files and TIFF’s embedded inside other EPS files

TIFF (Tagged Image File Format)• LZW compression should not be used on TIFF files - save as Mac

PSD (Photoshop Document)• Resolution should be 240 dpi• Flattened image• Color mode is CMYK

COLOR• Set all images to grayscale or CMYK process if color is intended.• If your ad is sent in RGB it will be converted to CMYK.• All Spot colors will be converted to CMYK.• Color fidelity cannot be guaranteed for any art requiring conversion to CMYK during prepress.

TOTAL INK DENSITY• The total maximum ink density of color images or solid color builds should not exceed 240%• Four color black is not accepted

TONE REPRODUCTION• Prepare materials to compensate for a 30% dot gain• Unsharp masking techniques should be increased to compensate for softening experienced with newsprint.

TYPOGRAPHY• For clarity and readability it is recommended that you use black type sized at 9 points or larger.• PostScript Type I fonts are recommended• Embed all fonts or send them with your file if you want a specific font.

Reverse Type• To make sure your reverse type is readable, avoid using type that is smaller than 10 points. Sans serif and bold typefaces are the best.

Color Type• Color type using two or more overprinting inks should be no less than 14 point. Serif type is not recommended.• Color should have contrast between the text and newsprint background. (Yellow type would be difficult to read)• In rare cases exact font matching cannot be guaranteed.

SENDING DIGITAL FILES VIA INTERNET• Send all advertisements and or artwork to your advertising representative• Attach clients name or initials to file name in message area list size of ad, color status and the date of publication

RESOLUTION• Files submitted must be high resolution. Low resolution files are not acceptable for reproduction.• Line Screen or Frequency: 100 lpi• Dots per inch or Resolution: 220 dpi• Color or grayscale scans should be scanned at 600 dpi.• Line art should be scanned at 800-1200 dpi.

DIMENSIONS• Advertising that does not conform exactly to the mechanical requirements may be enlarged, reduced or floated at the discretion of the production department.

Midlands

Business JournalINSERTS INFORMATION

InsertsInserts are scheduled through your MBJ Advertising Representative by the space deadline.

A sample of the insert must be presented to MBJ Publication exactly as they will appear in the paper by the space deadline. If you are using inserts that were part of a direct mail campaign, the bulk mail stamp must be crossed out. We will gladly do this for you at an additional cost of $100. MBJ Publications reserves the right to refuse inserts that are considered inappropriate, inconsistent with our policies or containing outside advertisements.

Insert PricingInsert prices are based on a standard 8.5” x 11” single sheet. Any size other than 8.5” x 11” will be figured based on price per square inch. Please send a sample insert for complete quote.

Midlands Business Journal (4,000 copies per issue)

Frequency Price Per Thousand

1x-5x $125

6x-11x $115

12x-25x $100

DeadlinesSpace deadline is 8 working days prior to deadline. Payment and materials deadline is the Friday prior to publication.

Mailing Information


Send inserts to:

White Wolf WebATTN: Inserts300 N. 2nd Ave.Sheldon, IA 51201

Labeling requirements:

Company NameContact Name/Phone #Number of InsertsCaption of InsertPublication date of Insert

Other information:

Company must print materials and send to press at their own expense. Materials must be received at press 8 days prior to publication.

Midlands

Business Journal2011 EDITORIAL CALENDAR

January7 Financial & Tax Planning14* Weddings21 Business Annual/Preview 201021 Retirement & Senior Issues28 Omaha Real Estate28 Business Planning in 2011

February4 St. Peter Klaver Cristo Rey High School4 Valentine Gift Guide11* Technology18 Health Insurance18 Printing and Graphics25 Engineering Profession25 Business Succession & Transitions

March4 Investments4 Home Trends11* Women’s Leadership Conference 18 Office Services Guide25 Air Hub Omaha25 Guide To Company Picnics25 Banking in the Midlands

April1 Comm. Real Estate Workshop8* Modern Technology 15 Safety and Health Summit 22 Business Appearance-Interior & Exterior 22 Ag Trends in the Midlands 29 Investing for Retirement29 Hotels and Tourism

May 6 Omaha 25 Awards 6 Manufacturing 13* Council Bluffs Growth Report 13 Legal Profession 20 Celebrate Construction20 Marketing, Advertising & Promotions27 Salute to Small Business/SBA section27 Energy & Utilities

June3 Education & Career Development3 Sarpy County Growth Report10* Health & Wellness10 Auto Trends17 Going Green17 Company Outings24 Human Resource Management24 Technology

July1 Transportation, Distribution & Warehousing1 Arts & Entertainment8* Accounting Profession8 Condo Living15 Commercial Office Space Directory 15 Nonprofits22 Work Related Injuries22 Event Planners/Trade Shows29 Career Transitions & Job Search29 Office Design Trends29 Poor Clare Sisters

August5 Senior Issues5 Holiday Office Parties Guide12* Lincoln Growth Report19 Property & Casualty Insurance19 Technology26 Shopping/Mall Space Directory26 Metro Omaha Rising

September2 Go Green: Industry & the Environment2 Omaha Products Show9* Breast Cancer Awareness16 Life Insurance16 Web Development/Social Media23 Holiday Office Parties Guide23 Omaha Growth Report 30 Corporate Security30 Aviation in the Midlands

October7 Big ‘O’ Show Program 7 Women in Business14* Entrepreneurial Success 21 Technology21 Heartland Latino Leadership Conference28 Employee Benefits28 Business & Industrial Parks/Leasing

November4 Investing in Nebraska 4 Home Health Care4 Best of Sarpy Expo11* Conventions, Meetings & Tradeshows18 Architecture25 Executive Gift Guide25 Employment & Staffing

December2 Executive Gift Guide2 40 Under 409* Health & Wellness16 Sarpy County Growth Report23 Technology30 FranchisingSpecial section rates apply to bold listings, unless under 6x or more contract. *Also includes the Omaha Business Journal Pages


2011 EDITORIAL CALENDAR

January 14, 2011How to: Work with a Travel AgentHow to: Choose a Computer/IT ConsultantWorking Women: Educational OpportunitiesWomen’s Health: Maintaining a Healthy Lifestyle

February 11, 2011How to: Buy/Sell Your HomeHow to: Choose a Corporate AttorneyWorking Women: Child CareWomen’s Health: Heart Health

March 11, 2011How to: Relocate Your BusinessHow to: Build an Insurance Benefits PackageWorking Women: Private SchoolsWomen’s Health: Colon Cancer

April 8, 2011How to: Plan a Corporate Meeting/EventHow to: Strengthen Your BrandWorking Women: Investing WiselyWomen’s Health: Eye Health

May 13, 2011How to: Work with an Employment AgencyHow to: Green Your BusinessWorking Women: Summer Activities for the KidsWomen’s Health: Staying Fit at the Office

June 10, 2011How to: Choose a Financial InstitutionHow to: Choose Office Furniture/DecorWorking Women: Caring for Aging ParentsWomen’s Health: Pregnancy/Maternity

July 8, 2011How to: Choose an ArchitectHow to: Business TravelWorking Women: Legal Issues in the WorkplaceWomen’s Health: Stress Management/Relief

August 12, 2011How to: Choose a Mortgage/Loan ProviderHow to: Choose a Business Phone SystemWorking Women: LeadershipWomen’s Health: Choosing a Specialist

September 9, 2011How to: Set up a 401(k) PlanHow to: Choose a Cell Phone PackageWorking Women: Home ImprovementWomen’s Health: Weight Loss

October 14, 2011How to: Preparing for the Tax SeasonHow to: Continue Your EducationWorking Women: Buying InsuranceWomen’s Health: Coping with Cold/Flu Season

November 11, 2011How to: Choose a Payroll ServiceHow to: Network Your BusinessWorking Women: Choosing Estate PlannersWomen’s Health: Diabetes

December 9, 2011How to: Secure Your BusinessHow to: Choose an EngineerWorking Women: Retirement SecurityWomen’s Health: Surviving the Holidays

Omaha Business Journal pages are published insidethe second issue of MBJ each month.


OmahaBusiness Journal Pages

Midlands

Business Journal1324 S. 119th St.Omaha, NE 68144

(402) 330-1760www.mbj.com

2011excellent given corporate focus on diversity and marketing. Lunch keynote will be giv-en by...

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