Examples of how to use some of these databases to create your target lists

Questions: Contact Roye Werner,Business & Economics Librarianrwerner@andrew.cmu.edu412-268-2453

MDD starting point: Go to Advanced Search

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MDD Search page: this is where you select your criteria

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1) Start with NAICS codes to define your industry…

2) Hit, “Location Type” and Choose HQ only…then hit “Add to criteria” 3) Hit, “Location Criteria”

and Choose …then hit “Add to criteria”

4) Use “Employment/Sales” for size….Companies over $250 Million in sales should be big enough to hire Tepper MBAs hit “Add to criteria”

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Close up on NAICS codes and how to use them

NAICS codes are the numbers that stand for what industry a company is in

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If you know you want to work for a manufacturing firm: hit Manufacturing and sub categories will appear

Check the sub-categories that interest you, then click on “Add to Criteria”

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Every time you define a criteria, click on “Add to criteria”

Make sure your criteria shows up over here…if not, you need to go back and select them

MDD –generated sample list (based on search of HQ, beverage companies in TX, sales $10 mill ++)

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Hoovers starting point: go to Build A List

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Here is where you apply your criteria to make the list

When you click on these, each one expands to give you specific search options

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Hoovers sample Fact Sheet (one piece of the Company Record)

Click on these features to dig deeper

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For example, these searches (Financial Services, Consulting, CPG) all start with Hoovers or MDD:

Criteria I want to work in financial services

I want to pursue small to mid-size consulting firms

I want to do CPG marketing

1: Go to database

Hoovers Dun & Bradstreet MDD

Hoovers Dun & Bradstreet MDD

Hoovers Dun & Bradstreet MDD

2: Hit Select NAICS search – codes for financial services start with 52

Use the tree to specify more

Select NAICS search – codes for consulting begin with 54161

Select NAICS search – codes for consumer products start with 311 for CP manufacturing and 441 for CP retail

Use the tree to specify more. 54191 covers marketing research cos.

3 Choose a location if you want, and/or other criteria

Limit by size ( # of employees or sales) and/or other criteria

Choose a location if you want, and/or other criteria

4 Limit to Headquarters only – under “Company Type” or “Location Type”

Limit to Headquarters only - under “Company Type” or “Location Type”

Limit to Headquarters only – under “Company Type” or “Location Type”

GO THE EXTRA

MILE

Go to Hunt and take a look at: Barclay Hedge Fund Directory Corporate Finance Sourcebook Nelson Information’s Directory of Invest

ment Managers North American Financial Institutions Dir

ectory

Take a look at this e-directory: Consultants and Consulting Organizations Directory

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More examples: for Venture Capital, PE, or HiTech, also use these customized databases:

Criteria I want venture capital or private equity I want to do marketing in technology

1: Go to database

VentureXpert/Private Equity (only works with Internet Explorer browser)

CorpTech

2: Hit Click on “Profiles” at left Select “Firms”

Click first on “Corptech Industry” to specify technology area.

Under that, “Product Code” will give most detailed listing.

3 Limit to location, etc., in the “Firm/Fund Details” section. Click on “Advanced Query Items” at the bottom if you want more criteria.

Then you can limit by location, size, etc. Company count will appear at the bottom.

4 Click on individual firm name for more detail. Note: executive list often has email addresses and biographies.

Click on “Quick List” at bottom right to see all companies

GO THE EXTRA

MILE

Go to Hunt and take a look at the: Directory of Venture Capital and Private Equity Firms

Click on the company name to see full profile. Note: this shows 4-yr. growth pattern.

VentureXpert starting point

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Click on Profiles, Then Firms

Output from VentureXpert

Names, Phone #, Emails

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All these categories open up when clicked

Output from CorpTech (shows 4 year growth pattern))

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Another Finance Resource

• Visit www.JobSearchDigest.com and sign up for a Basic account (Private Equity or Hedge Fund) with an andrew.cmu.edu email address. Your user name will be your email address and you will receive a password via that email address.

•Request a Premium Upgrade (3 mos./no charge) by sending an email from your andrew.cmu.edu email address to tepper@jobsearchdigest.com with "Upgrade My Account" in the subject. The Job Search Digest team will take care of the rest.

• If you are at the NYC campus, you can go to the NY Public Library’s Business Library to use their large collection of business databases, i.e. Nelson’s Marketplace for a guide to investment management firms.