SEO Page 2

Audit – SEO Version 1.0

2015

Presented by: Jenn Mathews

SEOGoddess

SEO Audit

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Client: Client Address

Client’s administrator name

Project name SEO Audit

Engagement duration 3 Weeks

Begin date today

End date ---

SEO Audit

Keyword Analysis

Site architecture

Content

Opportunities for growth

SEO Checklist

Direct Questions from Client

Summary

Going Forward

Strategies or Work

SEO Audit Note: We sum up any findings or key issues that might need to be called out that we found during the

audit.

Keyword Analysis

We perform an initial keyword analysis finding high volume terms that make the most sense for your audience and your business.

Top focus keywords: Keyword_Analysis.xlsx We list out your focus key terms based on the keyword analysis performed prior to going through the checklist.

Competitive Broad Term (set by client)

Key Term 2

Key Term 3

Key Term 4

Key Term 5

Site architecture

SEO Audit

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We look at the overall site hierarchy and linking architecture to ensure that the bots can crawl efficiently and see all the content on the site.

Content

We look at the number of words per page and ensure that your content is robust. Your homepage and other important pages are looked at with a density report.

Opportunities for growth

We will note any opportunities for growth that we see going forward, and detail out any changes, additions, and strategies you can do to grow.

SEO Checklist

Keywords

Keywords in We look to make sure that your keywords are in the following:

<title> tag

Keywords in URL

Keyword density in document text

Keywords in <alt> tags</alt>

Keywords in meta description tags Links – Internal

Internal linking is just as (if not more) as important as external linking. Using the latest strategies in SEO we look over your internal linking to ensure that your website is up-to-date ad crawlers can see your most content efficiently with your most important terms represented well.

Anchor text has key term(s) in links

Content Around-the-anchor text is relevant Content

The key to SEO is content, and we spend most of our time looking at various aspects of your website’s content.

Unique content

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Frequency of content change

Age of documents

File size

Poor coding and design

Duplicating Content = NO

Invisible text = NO Domains & URLs

We look at how your main key terms are represented in the various aspects of your domain and URLs. If they are not represented with the latest strategies that search engines recommend, then we will offer up suggestions for improvement.

Keyword-rich URLs and filenames

Sitemap

Website size

Website/Domain age

File Location on Site (URL Hierarchy)

Domains versus subdomains, separate domains

Hyphens in URLs

URL length

404 Behavior IP address

Your website’s IP is extremely important to whether you are focusing on a local audience, or a national, or global audience. We ensure that your site is being properly represented.

robots.txt We will review your robots.txt file, as well as offer up any suggestions for additions to the file. Redirects (301 and 302)

Many websites fall victim to inadvertently causing damage through 301 redirects from too many, not performed properly, or errors. We ensure your website doesn’t have any issues with your 301s and 302s.

Social Actions Social plays a major part in your SEO. As part of our audit we will ensure that your social media is

supporting your SEO efforts.

Google+

Facebook 'Like' or 'Recommend"

Facebook comments

Twitter "tweet"

OGP - Open Graph Protocol Links – External

Total: your website’s total

Quality of source of inbound links

Links from similar sites

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Links from .edu and .gov sites

Age of inbound links

Links from directories = No

Links from Social Media

Links on pages that include social actions Social Actions

Social actions performed on your website in the form of sharing is important to your SEO. We look at your current performance and offer up any suggestions on how to improve if we feel it’s necessary.

Website sharing

Pages sharing

Direct Questions from Client

Your Questions Answered We will answer any specific questions brought up during the initial call, or any you might have sent over in email. If already answered, we still add them here so that you have everything in one place for later reference.

Summary We summarize our findings, and any sum of suggestions we might have here.

Going Forward

Strategies or Work

Here we detail strategies or work that we suggest during our audit and will price each item individually so that you can decide to have us do the work, assit you in doing it yourself, or you can choose to do the work completely on your own. No pressure, and we are always available for any questions you might have in the future.