Example Pestel
Transcript of Example Pestel
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8/17/2019 Example Pestel
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PESTLE Analysis: An extension of PEST
Analysis
What is PESTLE Analysis? PESTEL analysis is an extension of PEST that is used to assess twoadditional macroeconomic factors. These factors arethe Legal and Environment conditions that can have an impact on thecompany. Examples of PESTLE analysis are similar to those of a PEST analysis !ut theywould include the followin":
Environment: #han"es in weather and climate
Laws re"ardin" pollution and recyclin"
Waste mana"ement
$se of "reen or eco%friendly products and practices
Le"al:
&iscrimination laws
'ealth and safety laws
#onsumer protection laws
#opyri"ht and patent laws
So if you want to assess a !usiness situation in a comprehensive way a PEST analysis isa defnite mustthat can help you understand the macroeconomic !usiness environment.
Political Economic Social Technical
(ew state
tax policies foraccountin"
(ew
employmentlaws foremployeehand!oo)maintenance
Political
insta!ility in aforei"npartnercountry
*nternationa
l economic"rowth
#han"es in
interest rates
Shift in
educationalre+uirementsand chan"in"careerattitudes
Population
"rowth rate
Automated
processes inthe industry
,ate of
innovation #han"es in
technolo"yincentives
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