Example of seamless service integration between Broadcast ... · HbbTV 1.5 (12%) HbbTV 1.0 (12%)...
Transcript of Example of seamless service integration between Broadcast ... · HbbTV 1.5 (12%) HbbTV 1.0 (12%)...
Example of seamless service integration between Broadcast and Broadband
Xavi Redon
Geneva, May 7th 2019
Source: 2018 GFK and Cellnex
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Inst
alle
d b
ase
in M
illio
ns HbbTV 1.5 (12%)
HbbTV 1.0 (12%)
TVsets with no HbbTV (76%)
38M TV sets in Spain
900k HbbTV Tvsets sold in first half of 2018
Spanish HbbTV Market
2
FTA DTT75%
Cable10%
IPTV12%Sat 3%
PayTV25%
OTT 1%
TV Share per distribution systems (2018)
TV Share per Media group (2018)
Source: Barlovento Comunicación (kantar media data)
Public broadcasters are in HbbTV since quite long time
RTVE - A la carta RTVE - Clan
RTVE - 4K Telemadrid
eitb HIRU3
CCMA
A broadcasters alliance
4
A common service to enhance Broadcast TV viewing experience
5
• The Best User Experience• Easy to use UI• Accurate start end time• Broadcast related
Has been designed to have:
6
7
8
9
10
11
• The biggest impact:
• For all HbbTV 1.5 devices (if possible)
• The big broadcasters
Has been designed to have:
12
• The most reliable service
• Robust architecture
• Device testing
• White Listing
Has been designed to have:
13
• 10% of installed base is LOVEStvcompatible.
• 50% of compatible devices has been detected
• 45% of compatible TV sold has been accepted cookie policy (known users)
• 37% of known users have entered the service in the last month
Measured results:
14
• 2,3 million videos have been played last month:
- 30 min CU per play
- 28 min SO per play
• Time spent in LOVEStv:
- 5% to find things
- 24% to play Start Over
- 71% to play content from last 7 days
• Blue button is pressed monthly by 17% of all the TVs seeing the hook
Measured results:
15
• Adding more channels• DTT broadcasters in Spain are
invited to join
• Adding more features
• Personalization, advertising,…
• Adding more TV sets
• More testing on more TVs
• Adding more devices
• Mobiles, tablets,…
Plans to grow:
Thank youcellnextelecom.com