example of product proposal

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D’Harari belt i-FALAH production NURUL AQILAH FATIN SYARMIMI NUR AINA The easy way to get fit

Transcript of example of product proposal

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D’Harari belti-FALAH production

NURUL AQILAH FATIN SYARMIMI

NUR AINAThe easy way to get fit

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1.0 THE VISION• Our product will work with electric as a source to help women in getting slimmest body with good posture. And afford for one family one item.

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2.0 EXECUTIVE SUMMARY2.1 THE MISSION The main aim of he proposed product is to sell

quality products at affordable prices in helping women that had a problem with body weight and posture especially after giving birth.

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• BACKGROUND This product is a small electronic physical therapy device that can be used at home and wireless. Just need to charge if the battery are low. • THE IDEA These day, the unbalanced diet, pollution and stress cause people to suffer from various adult diseases especially women. Even though they attempt to do proper exercise, diet and physical therapy, a large number of restrictions, such as cost and place make it difficult for them to practice them. For this reason, i-FALAH has created D’Harari belt in order to help women to continue their health care in their daily lives. • BENEFITS It massages different parts of body without having to lift a finger. It also can help relieve pain from wrist or backbone (after giving birth). Aside from massaging, it also provides heat to the area it gets in contact with. Users can choose many mode such as forward, reverse, heat, vibrating, auto and many more. Easy to use as it is wireless and users can choose to use it for 30 minutes, 3 hours or even all day long.

2.2 INTRODUCTION

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2.3 PROPOSED PRODUCT CONCEPT • EXPLANATION OF PRODUCTT The belt consists of 2 motors that moves in synchrony to create a perfectly balanced dual massage with heat that works on both the right and left side of the muscle. The wearable devices also comes with the controller that allows the user to increase or decrease the intensity of the massage and heat levels that support blood circulation. User also can switch to what mode do they want. The remote control turns to be very useful when it comes to choosing speed and direction of the massages.• PROMOTION, PLACEMENT AND PRICE IN THE MARKET The product will be place at health center weather in pharmacy, privet clinic and our agent. Also can get by online services at our main websites and www.amazon.com . Our product are affordable and reasonable. Everyone afford to have this item one at home. Warranty will be in 2 years if any problems occurs. Free postage to anywhere in Malaysia including Sabah and Sarawak.

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3.0 DESCRIPTION OF PRODUCTDETAILS The massage pro slimming belt is a product from body system that is claimed to combined exercise science with point physical therapy. It was uniquely designed with the purpose of aiding people slim down by eliminating toxins through massaging of the waist. Include abdominal exercises that strengthen and tone the muscles to lose weight and add support to the trunk of your body. Two in one usage for women after giving birth which help to keep slimming body and good body posture.The belt is designed to stimulate mid-section that are believed to trigger he weight loss process. The burning of fats through this method is believed to take place without any side effects

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3.0 DESCRIPTION OF RPODUCT

D’harari SLIM BELT

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3.0 DESCRIPTION OF RPODUCT

1.Slim belt panel2.In front view of slim

belt3. Remote control4.Charger5.Removable belt

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4.0 TARGET MARKET AND CUSTOMERS

Our target is women after delivered their baby to get slimmest body and good postures.We decided to choose women after delivered their baby because usually they had a problem in appetite after delivered process. Their love to eat because lack of energy and blood. So, women start to gain their weight and automatically change their body postures. To avoid the husband from complaining their wife, we introduce D’Harari slim belt to settle this problem.

From the market research and stakeholders, we identified that customers really want to have slimmest body and good postured. They believed in product that can help them to get what they want, so we as a seller must grab this opportunities to give the best for our customers and not brake their trust. The suppliers also must alert to customers needed. They need to provide 100% good services t customers, identified and try o solve any comment and problem earlier than our competitors.

We are going to promoted and delivered our product to all pharmacy, privet clinic and our agent all around the city and country side. Customers also can get our product at our main company and our official website.

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I. Current state of the market in relation to proposed productII. Is there competition?III. Does the competition satisfy customers needs?IV. Is there customers demand for this type of product?V. Are there external factors o consider?-[eg. environmental issues, health

and others}

5.0 MARKET ISSUES AND TRENDS 5.1 SITUATION ANALYSIS

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5.2 BASIC SWOT ANALYSIS

strengths weaknesses

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5.2 BASIC SWOT ANALYSIS

Opportunities Threats

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6.0 FINANCIAL & BUDGET

I. Estimated sales target II. Recommended a pricing structure and set pricesIII. Product development costs to be budgetedIV. Estimated cost of product launchV. Estimated cost of ongoing product management (e.g.. Customers

satisfaction, survey, and tracking, etc.)

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7.0 PROJECT TIMELINE

• Date for completion of business case• Proposed date for product launch

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