To

Highly dignified & Respectful Sir Mr. Naomi Ishii MD & CEOToyota Kirloskar Motors India Pvt Ltd

No.24, 10th Floor, Near Mallaya Hospital, Canberra Block, Vittal Mallya Road, Bangalore - 560001

Next launches by Toyota Kirloskar Motors India Pvt Ltd

Toyota Corolla 2014 (already launched) Toyota Rush compact urban SUV Toyota Austria luxury van Toyota Aurius Hybrid luxury hatchback 2015

Toyota Rush is a competitor for Nissan terrano, Renault duster, Ford ecosport, Suzuki ertiga, Honda mobilioToyota Rush is compact urban SUVRenault Duster is the segment market leader with unexpectedly high sales volumes and had the status of being a trendsetter in the minds of Indian customers. Toyota has already missed a grand opportunity here. Rush will be priced 11% premium to Renault Duster.

Toyota Innova has been Toyota’s best selling model in India and one of the most successful MUV in Indian automobile historyToyota needs to launch a vehicle which will compliment Toyota Innova and co-exist along with it.This van car will receive Luke warm successToyota Austria is Toyota Sienna Van in USAToyota Austria is priced 9% premium to Toyota Innova

Toyota Aurius is Toyota Yaris hatchback 2014 in Europe and AustraliaToyota Aurius is a luxury hatchback which will run on diesel + electricityToyota Aurius will have automatic transmission and sky roofToyota Aurius will complement Volkswagen polo, Skoda fabia, Hyundai i20, Suzuki Swift, Suzuki Ritz, Nissan Micra, Renault PulseToyota Aurius will be launched in early 2015

Toyota Etios Liva hatchback 2014 looks substantially better than the original model during the first time of launchin 2012Toyota Etios sedan 2013 looks substantially better than the original model during the first time of launch in 2012

Toyota Etios range is underrated by the public and this product does diverse this opinion or perception at any cost. Etios range is much better than what people think. General public are not able to appreciate the high IQ beauty of Etios. They have mistaken its virgin style for ugliness. European style rod handle doors are the only drawback of this car. Etios Liva is at par with Volkswagen polo 2013.

Toyota corolla 2013 India model is one of the most beautiful cars which I have come across my life. The previous Toyota corolla 2013 model should co-exist with present corolla altis 2014 international model for the next two years. Corolla 2013 India model will compete with Honda city, Skoda rapid, Volkswagen vento and Renault scala. The price of this model should be reduced by 11%.

Submitted by Mahendra Prabhu K133021-13HM16MBA 2013-15Dept. of Social Sciences, Humanities & ManagementNITK SurathkalMangalore D.K.Karnataka 575025