Guide toWinter

Scripts, templates,social media, and more!

Sponsored by Sample Lenderof Sample Bank & Loan

About the Sponsor

Suspendisse accumsan eros eu elementum viverra. Donec pharetralorem at nunc molestie, a luctus felis dignissim. Sed luctus, arcu etelementum lobortis, metus mi efficitur nulla, in varius leo turpis egetmauris. Suspendisse non congue lacus. Fusce tincidunt varius pretium.Proin a libero egestas erat porttitor feugiat sed eu ligula.

Ut tristique, lacus in iaculis tempor, metus mi mattis velit, posuereporttitor purus nulla ac tortor. Vestibulum vehicula gravida pulvinar.Vestibulum at finibus est, in egestas lectus. In tortor libero, pulvinar quisconvallis quis, interdum sed tortor. Praesent aliquet mi ex. Integervenenatis laoreet risus. Nullam in nibh mattis, sollicitudin mauris a,iaculis nunc. Sed vestibulum in eros et egestas.

Curabitur sagittis dolor at orci iaculis mattis. Vestibulum quis dolor eturna dictum ullamcorper eu eu lorem. Quisque quis diam ornare, variusmi eget, ornare lacus. Sed rutrum sagittis urna, vitae convallis liberointerdum vel. Vestibulum eu urna sit amet tortor ultrices ultrices.Integer feugiat eu risus sed efficitur.

Nunc non tellus elit. Praesent elit enim, molestie a eros et, vestibulumlobortis massa. Sed tortor lectus, commodo non ultricies sed, rutrum sitamet orci. Vivamus fringilla sit amet libero id venenatis. Lorem ipsumdolor sit amet, consectetur adipiscing elit.

NMLS #12345123 Main St. Boston, MA 02134Phone: (555) 555-1234Cell: (555) 123-5555Email: lender@sample.com

Sample Lender

Introduction

Grey skies, short days, and leafless trees create challenges forreal estate agents. It's tough to show a home in its best lightwhen there's not much light to go around.

But every good agent knows that January can be among themost important months of the year. Now is the time to addvalue and engage your contacts to position yourself for leads inthe coming months.

Because while buyers and sellers may not list their home now,they're thinking about it. By establishing yourself as a resourceoutside the transaction, you'll be top of mind when they needan agent.

Of course, a listing may come your way any week of the year.The scripts, templates, and sharable resources in this guide aredesigned to start meaningful conversations, no matter whereyour contact is in the homeownership cycle.

If you put these tools to use, we guarantee that your businesswill be bright with listings, no matter the weather outside!

Brighten Your Business!

How to use this guide

The content in this guide is free to use and share! Feel free toprint out scripts, copy email templates, and download imagesto post on Facebook.

Article: The Different Ways to Heat a Home

Infographic: Winter Home Tips

Social Media: 6 Posts to Engage Your Followers Today

Scripts: Cold Calls: Three Free Real Estate Agent Scripts forWinter

Email Template: Add Value by Offering Home Assistance

Your Network: 5 Home Pros to Share this Winter

If you use all the tools in this guide, we guarantee that you'll havemore conversations and generate leads this season!

Engage your clients with these toolsand generate leads today!

Need a Home Pro Network?Create one at http://get.myhomepronetwork.com!

Article:

From furnaces and boilers to wood stoves and heat pumps, there are many ways to heat ahome. Keep reading to learn about their pros and cons!

Furnaces and BoilersMost homes in the U.S. rely on a furnace for heat. The system blows heated air throughducts and vents within the home. The vents can be installed on the floor, ceiling, or alongthe baseboards, and provide ambient heat. While a furnace heats air, a boiler heats water,which is then distributed throughout the home via pipes and radiators. Both systems areeffective at heating large homes.

Both furnaces and boilers generate heat by burning fuel. Natural gas is often cheaper fora homeowner, but the home must be near a gas line. Gas systems, which are often newerand cleaner, usually have lower maintenance costs.

Oil is more energy efficient than natural gas, as it provides more heat while using less,but it may nevertheless be more expensive. Oil must be delivered to a storage tank nearthe home and refilled as needed. Oil is more popular in rural areas without access to gaslines.

Some boilers will connect to the grid and use electricity for fuel. Electric heat, popular incities and condominiums, is often very expensive.

The Different Ways to Heat a Home

Educate yourself and your clients aboutheating systems, and help clients make

the best choices when buying a home!Read this article, then share it with your

clients via email or social media!.

ArticlePellet Stoves and FireplacesWhile many homeowners may try to avoid this seemingly dated way to heat their homes,using wood as an energy source has come a long way. While technology has advanced,though, wood is still best used when heating small spaces, such as a single room or a small,single story home.

Circulating stoves have a fan within the system (powered by electricity) that helps circulateheat around a room and is more efficient than a traditional stove or an open fire. Olderhomes may have antique wood stoves that are less efficient than most of the woodstovescurrently on the market.

Pellet stoves have grown in popularity. Because pellets are commercially available andmanufactured to burn efficiently, they eliminate the need for harvesting firewood. Pelletstoves are often supplemented by electricity to help blow the warm air around the room.Pellet stoves are often safer circulating stoves, as the outside of the stove doesn’t get nearlyas hot and the minimal ashes are easy to clean.

Heat PumpsHeat pumps work by taking advantage of temperature differentials to heat and cool a home.There are three types: air-to-air, water source, and geothermal. Air-to-air pumps eitherpull cold air in or push hot air out. Water source heat pumps use a nearby water source,which is generally warmer in winter and cooler in summer, to regulate temperature.Geothermal heat pumps leverage the constant temperature of the earth (about 50 degreesbelow 50 feet). Because they rely on electricity, heat pumps are best in a milder climatethat doesn’t face extreme heat or cold.

Space HeatersSpace heaters are a great alternative to other forms of heat when homeowners have a smallspace to warm. Gas space heaters can only be used in well ventilated areas, such as garagesor porches. Vented gas heaters, which can be installed in a room when connected to a ventthat leads directly outside. Electric space heaters are ideal for heating a smaller space, suchas a home office. Because the concentrate heat in a small space and are often placed withina living space (rather than in a basement or on the exterior) space heaters can bedangerous. Never leave a space heater unattended.

(cont.)

Click here to share this article!

Infographic

Click here to share this graphic!

Social Media Posts

Stuck with frozen pipesthis season? Contactone of my localplumbers to get theproblem fixed quickly!

Winter safety tip: toreduce strain while

shoveling, push thesnow on a diagonal

across the driveway andsquat instead of

bending whenever youlift the shovel.

For a safer alternativeto salting yourdriveway, use catlitter or straw tocreate traction. Youwon’t slip and yourpets will stay safe!

Click on the images to save them, and copy and pastethe captions for social media!

Social Media Posts

Need some extra helpshoveling this winter? Ican connect you withsome of the best snowclearing pros with MyHome Pro Network.

To help protect yourhome against ice dams,install extra insulationin your attic. This will

prevent too much heatfrom escaping.

Though it may seemtempting, refrain fromusing gas-powered spaceheaters and grills in anenclosed space. Theseappliances produceharmful carbonmonoxide emissions.

Click on the images to save them, and copy and pastethe captions for social media!

Scripts:

Hi [Contact Name],

Happy New Year! I’m calling all my past clients to make sure they’re prepared for thecold weather ahead. I know that your home is heated with [OIL / PROPANE / WOODPELLETS]. Have you developed a good relationship with a fuel provider?

IF YES: Great! I’d love to recommend them to future clients of mine. Would you mindsharing their contact information?

IF NO: Well, if you’re considering a switch I recommend [Fuel Provider]. They’re amember of My Home Pro Network, and they’ll be sure to provide good service. Justmake sure you mention my name when you give them a call!

Warm Calls for Cold Weather

Heating Helper

A warm call requires you to know your client and

the home they purchased. These scripts will be sureto generate warm conversations and leads!.

Scripts (cont.)

Hi [Contact Name]

Happy New Year! I’m calling all my past clients to make sure they’re prepared for coldweather ahead. I know that you have quite a long driveway. Have you developed agood relationship with a snow removal service?

IF YES: Great! I’d love to recommend them to future clients of mine. Would you mindsharing their contact information?

IF NO: Well, if you’re considering a switch, I recommend [Snow Removal Provider].They’re a member of My Home Pro Network, and they’ll be sure to provide goodservice. Just make sure you mention my name when you give them a call!

Hi [Contact Name],

Happy New Year! I’m calling all my past clients to make sure they’re prepared forcolder weather ahead. I know that you have an unfinished basement. Have you had abasement specialist come by to wrap your pipes and check for drafts?

IF YES: Great! I’d love to recommend them to other clients of mine. Would you mindsharing their contact information?

IF NO: Well, if you’re considering a switch I recommend [Fuel Provider]. They’re amember of My Home Pro Network, and they’ll be sure to provide good service. Justmake sure you mention my name when you give them a call!

Snow Removal Reconnect

Fuel Supply Friendship

Email Template

Hi [First Name]!

Happy New Year! I hope that you had a chance to connect with family andfriends over the holiday. During such a busy time of year, I know it can betough to keep up with maintenance and projects around the home.

I’m writing to offer to help you out! My Home Pro Network has the localservice providers that can make your life a little easier this time of year:

>Snow Removal >Fuel Suppliers>HVAC Repair and Technicians>Plumbers>Interior Design

If you need help with any winter projects--or anything at all--contact theservice providers on My Home Pro Network and let them know I sent you.They’ll be sure to offer great service and a good price.

Best,

[Your Name]

Copy and paste the text below into an email draftand become the go-to local resource for all things

home. Include a link to your network!

5 Home Pros You Should Add

Chimney Sweep

Snow Removal

Heating Contractors

Reliable Handyman

Chimneys must be free of any debris and soot before being used. Dirtychimneys may trap smoke within a home or cause a fire. Chimneys mayalso be a refuge for critters. It's best not to let them move in permanently.

Every homeowner has a different threshold for what they can handle.Some will shovel a foot of snow. Others call for help after a few inches.Keep snow removal pro on hand to help your clients no matter the depth.

As winter makes many outdoor projects difficult, homeowners willturn their attention indoors. Interior painting is a popular winterproject, so make sure you have a professional who can get things done!

Homeowners heat their homes in a variety of ways. Make sure youhave home pros on your list who cover all different types of heatingsystems, and who can offer repair, maintenance, and fuel supply.

Winter can test the limits of a home:Temperature extremes, numerousguests, and strain on appliances and electric systems as homeownersspend more time indoors means a lot can go wrong. A handyman isneeded for emergencies and small fixes at a reasonable cost.

Painter

Make sure your Home Pro Network is ready to support your clients with all of theirhomeownership needs! Add these five Home Pros to your network now!Don't have a network yet? Build one now at http://myhomepronetwork.com!

Resources

Software Training

Visit http://myhomepronetwork.youcanbook.me to register for a freeonline software review session with the My Home Pro Network team.

Support

Need a little help? Have a quick question? Emailsupport@myhomepronetwork.com and we'll get back to you right away.

Blog

Like what you find in this ebook? We've got even more great content onour blog! Visit http://blog.myhomepronetwork.com for more!

Sales Coaching

Want to sell more homes? We'll connect you with a My Home Pro Networkcertified training partner in your area. Emailmikep@myhomepronetwork.com.

Want to sell more homes this year?We have the resources to help you

win listings, gain market share, andadd value today!

Create a Home Pro Network at http://myhomepronetwork.com