Unit 29: Music Video Production Music Video Pre-Production

Learning Outcome 2

Havering Sixth Form College

Treatment forMusic Video Production

Name of Producer: Jodie Parkin

Title of Track: Let Her Go

Length of Track: 4:12

Genre Music (classical, contemporary dance, rnb, metal):

English Folk Rock

Brief description/synopsis:

An old man on a park bench telling a story of when he was younger to his grandson. Flash back to a younger him with a girl, they have an argument and she runs off. Montages between him and the girl and then the girl meets someone else. It flashes back to the present day where he is telling the story the grandson looks back on earlier today when he had an argument with his girlfriend and she runs off. The grandson then realises he cant let her go so runs back to her and apologises. Another flash back shows that by the time the old man realised when he was younger it was too late and his girl was with someone else. The grandson doesn't make the same mistake as his granddad once did.

Distribution Context (Public Broadcasting, Commercial, Instore, online)

Youtube, However if this was an actual music video I would expect to see this on music channels such as MTV.

Target audience (demographics 15-24, 18-35, 25-34, ABC1, C2DE; interests/lifestyle)

Give an overview of them as a person

15-35.

Schedule Time (breakfast, daytime, evening) (Weekend/weekday)

All different times of the day and goes between past and present.

Ideal performer: Older man, three teenage boys, 1 or 2 teenage girls.

Perfomance style: (High energy, melancholic, emotional, happy)

emotional, as a lesson in the story as does the song.

Resources required

Human:(Producer, Performer, Sound Recordist, Runners, Researcher, Editor)

PerformersTwo camera peopleProducerEditorDirector

Equipment/Props:(playback system, cameras, costumes, props, computers, software, tripods)

1920s looking costumescamerastripodsglassbedbenchsmall green screen

Locations:

(Name your ideal location and an alternative. You can use images)

London (river view)a bedrooma park

Production Schedule: (research, pre-production, recording and editing):

Research =1 dayPre-Production =1 dayRecording =2 daysEditing = 1/2 Weeks

Budgeting information:Technical:Equipment hire:Transport:Production:Actors / presenters:Production:

£10.00

OverviewOriginating ideas: choosing music track; analysing music track (meaning, content, imagery, narrative,duration, pace, style, semiotics); performer’s style; performer’s image; video’s style; creative concept

EmotiveNarritiveold film effect and black and white of the pastSlow Pacedmatch cuts to show similarities between the past and the present.

Research Plan: What research do you need to carry out? Sources for locations; found footage (video archives, libraries, websites, copyright, waivers)

Location Number

Image of Location Why is it suitable for the video? (e.g. fits with lyrics, artist image, style of video)

Logistical Issues (e.g. is it easy to get there, do you need permission, is it too busy, are there times to avoid, are there and health and safety risks)

1 From certain points it is able to look old.

Can be quite romantic.

Not a busy place

easy to get to

a public place so no permission is need.

2 No image available on the restaurant.

The bar is able to a old.

The bar is near the door and therefore the shot is not really long when they walked to the door.

Empty during the morning.

Not busy in the morning.

Near other location.

Easy to get to.

Permission has been asked and is allowing us to use the location.

3 And general place Can be busy.

where people can meet.

Where we weren't normally find a bench.

Public place no permission is needed.

Easy to get to.

4 No images available of the bedroom

set of sleeping scene e.g.. bed

Permission has been asked and is allowing us the use location.

Easy to get to.

Not busy at the time that has been arranged.