Example Light Group Presentation
24
A Marketing and Merchandising Opportunity with CoolRagz and The Light Group
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Example pitch presentation for The Light Group. Presentation property of CoolRagz, LLC. All rights reserved. © 2011
Transcript of Example Light Group Presentation
A Marketing and Merchandising Opportunity with CoolRagz and The Light Group
Purpose:• Present and demonstrate an exciting new product, CoolRagz.
• Review the ways CoolRagz can generate revenue for The Light Group (LG) in both merchandise sales and marketing partnerships.
• Understand how CoolRagz brings value and ideas to LG and can become an asset to the various other businesses reached or touched by LG
A Brief History:• CoolRagz created by principals Sean Campbell and Robb Domnitz. • CoolRagz partner Robb Domnitz was living in Singapore with his family including two young children. • The daily heat struggles led Robb to search for a “Cool Solution” – a way to gain reprieve from the heat and humidity.• As a scientist, Robb ultimately found the solution and found the right supplier.
CoolRagz Background:• Headquartered in Las Vegas with offices in China. • Company majority owner is a woman. • China representative speaks both English and Mandarin.• Factories from Shenzen to Hangzhou with Shenzen being the only FDA approved factory in China.• Shipped by ocean liner to California, then Fed Ex to client. Allow 60 days. Can be shortened by air freight to destination.
CoolRagz is:• 100% cotton towel that instantly cools with customized packaging. • It contains natural botanicals, extract oils, purified water, and denatured alcohol. • Towel can be embroidered or silk-screened.• A dynamic new product that will meet the needs and active lifestyles of millions of consumers.• CoolRagz Cools, Cleans and Refreshes!
The Package:• A 5” X 9” rectangular package that can be customized creatively.• Alluring and visually stimulating, the package is lightweight, resealable, and easy to handle• Fulfills a practical need on hot days.
CoolRagz Ease of Use:
Grab Package Open Package Pull Out Towel
Activate CoolRagz by Spinning
Haze - Thursdays:
Haze – DJ Tiesto:
Haze – Wyclef:
JET Nightclub:
Liquid Pool and Lounge:
Seven Business Strategies for CoolRagz Implementation:
1. Retail at various outlets.
2. A promotional premium that can be cobranded.
3. An addition to a Hospitality gift bag.
4. A unique and clever direct mail piece.
5. Custom package as a VIP mail piece.
6. A fund raising item for a Charity tie-in.
7. Towel can be custom die cut for uniqueness.
Seven Business Strategies for CoolRagz Implementation:
1. Retail at various outlets.
• Consideration for a custom towel for each event and venue.
Seven Business Strategies for CoolRagz Implementation:
2. A promotional premium that can be Co-Branded.
• CoolRagz could reward an existing sponsor or be used to activate a new client.
Seven Business Strategies for CoolRagz Implementation:
3. An addition to a Hospitality Bag.
• Further reinforces client relationships.
Seven Business Strategies for CoolRagz Implementation:
4. A unique and clever direct mail piece.
Seven Business Strategies for CoolRagz Implementation:
5. Custom package as a VIP invitation.
• Invitation and details printed right on the package.
• Towel could carry a custom message.
Seven Business Strategies for CoolRagz Implementation:
6. A fund raising item for a Charity tie-in.
• A win-win with monies to the Charity, Client, and CoolRagz.
Seven Business Strategies for CoolRagz Implementation:
7. Towel can be custom die cut for uniqueness.
Seven Business Strategies for CoolRagz Implementation:
1. Retail at various outlets.
2. A promotional premium that can be cobranded.
3. An addition to a Hospitality gift bag.
4. A unique and clever direct mail piece.
5. Custom package as a VIP mail piece.
6. A fund raising item for a Charity tie-in.
7. Towel can be custom die cut for uniqueness.
Purchasing Considerations:
• Minimum purchase for a custom production is 10,000.
• Price breaks occur at 25,000; 50,000; 100,000 and above.
• Embroidered towel is slight more expensive than printed towel.
CoolRagz Sales Cycle:
• Purchase order ignites to 45-60 day delivery of product to CoolRagz.
• TKG to work with OSU on creative direction on package and towel.
• Maximum 60 days delivered to Client. Can be shortened with air freight.
