Example Agile Marketing

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Christoph Kruppa Agile Vietnam, September 2012 Example of Agile in Marketing http://www.imediaconnection.com/images/content/shutterstock_49339171.jpg

Transcript of Example Agile Marketing

Page 1: Example Agile Marketing

Christoph KruppaAgile Vietnam, September 2012

Example of Agile in Marketing

http://www.imediaconnection.com/images/content/shutterstock_49339171.jpg

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Marketing Management

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Recent Developments

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Recent Developments

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Challenges in Marketing today

A 2011 IBM study of more than 1,700 CMOs revealed that most of them feel underprepared to manage the impact of key changes in the social media landscape.

http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/

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Challenges in Marketing today

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A solution?

Jim Ewel, agilemarketing.net:Get More Done. Adapt to Change. See Measurable Results.

http://assets.lifehack.org/wp-content/files/2011/12/done.jpg

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Agile Marketing

Responding to change over following a plan

Testing and data over opinions and conventions

Numerous small experiments over a few large bets

Engagement and transparency over official posturing

Getting out of the building over formal market research

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Agile Marketing

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Marketing in swiss IT bridge

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Backlog & Activities

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Iteration Planning

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Execution & Daily StandUps

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Key Performance Indicators

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Retrospective

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Challenges

● Visible targets in organisation● Retrospectives with clear action● Definition and Splitting of Roles● The big picture

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Benefits

● Get more done!● Adapt to changes● Result driven

http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385

● Transparency● Self organised team

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Chris [email protected]