Example Agile Marketing
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Transcript of Example Agile Marketing
Christoph KruppaAgile Vietnam, September 2012
Example of Agile in Marketing
http://www.imediaconnection.com/images/content/shutterstock_49339171.jpg
Marketing Management
http://static3.depositphotos.com/1008855/246/i/450/dep_2464165-Marketing-Strategy-Word-Cloud.jpg
Recent Developments
http://www.majordojo.com/assets_c/2011/07/google%20plus%20growth%2020mil-thumb-640xauto-3553.png
Recent Developments
Challenges in Marketing today
A 2011 IBM study of more than 1,700 CMOs revealed that most of them feel underprepared to manage the impact of key changes in the social media landscape.
http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/
http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
Challenges in Marketing today
A solution?
Jim Ewel, agilemarketing.net:Get More Done. Adapt to Change. See Measurable Results.
http://assets.lifehack.org/wp-content/files/2011/12/done.jpg
Agile Marketing
Responding to change over following a plan
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Engagement and transparency over official posturing
Getting out of the building over formal market research
Agile Marketing
Marketing in swiss IT bridge
Backlog & Activities
Iteration Planning
Execution & Daily StandUps
Key Performance Indicators
Retrospective
http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg
Challenges
● Visible targets in organisation● Retrospectives with clear action● Definition and Splitting of Roles● The big picture
http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
Benefits
● Get more done!● Adapt to changes● Result driven
http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385
● Transparency● Self organised team
Chris [email protected]