Examining the Buyer Research Process: A CIO · PDF fileExamining the Buyer Research Process:...

Examining the Buyer Research Process: A CIO Panel

Bryan Glick

Editor-in-Chief, Computer Weekly Head of European Editorial, TechTarget

#ROISummit | www.techtarget.com/ForMarketers

2

What do IT leaders think?

Worldwide ROI Summit | © TechTarget

Colin Rees

CIO, Domino’s Pizza

Rob Ray

Group Director of Digital & IT, The FA

3 Worldwide ROI Summit | © TechTarget

What are your priorities for the next

12 months?


What do suppliers do well - and

badly - in their marketing to you?

Any examples?


To what extent – if at all – does

supplier product marketing

influence your IT strategy or IT

purchasing plans?


Once you have identified a

requirement, what is the process

you follow to reach a buying

decision?

…and how is that changing?


What information do you use to

help make buying decisions?

…and how do you find it?

Can you give an example based on

something you read on Computer

Weekly?


Is the buying process and

timescale different for different

technology requirements?


Who from your team is involved

in the buying process, and how do

their information needs differ?


What do you want from a supplier

during your buying process?


Whose advice do you most value

when it comes to seeking external

expertise to support your buying

decisions?


What advice would you give to the

audience on how best to engage

with you and your peers?

Any questions?

● Rob Ray Group Director of Digital & IT, The FA

● Colin Rees CIO, Domino’s Pizza


CIO Panel - Thanks for listening

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[email protected] / @bglick / www.computerweekly.com

Worldwide ROI Summit | © TechTarget

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