Examining business through CVP
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Transcript of Examining business through CVP
BODY & SENSES GYM
Group 2: BJ Banzon Sherrie Banzon Vivian Dabu Myra Vargas
Examining Business’
CVP/Revenue Models and
Increase Customer
Satisfaction
Business Model: Fitness Center
Address: 2nd Floor, One Magnolia Place, Capitol Drive
City of Balanga, Bataan
Start of operation: December 8, 2010
*Although they have one business name, the Gym and the Spa have different operations.
Where TOTAL FITNESS
is a WAY OF LIFE…
GYM FACILITIES
GROUP EXERCISE CLASSES
CONSULTATION OFFICE
& PERSONALIZED TRAINING
Locker & Shower Rooms
Wet Floor Facilities
Jacuzzi, Steam and Dry Sauna
The Juice Bar
Power drinks and juices for the members.
BODY & SENSES
Class Fee Period Amenities - Gym Spa
Platinum Php20,000 12 months Use of Gym Facilities & Group
Exercise
10 Shiatsu/Swedish Massage (w/ wet
floor)
Forty-eight(48) Spa
wet floor use
10 % discount on
all spa services
Gold Php14,000 6 months Use of Gym Facilities & Group
Exercise
4 Shiatsu/Swedish Massage (w/ wet
floor)
Twenty-two (22)
Spa wet floor use
10 % discount on
all spa services
Silver Php8,500 3 months Use of Gym Facilities & Group
Exercise
1 Shiatsu/Swedish Massage (w/ wet
floor)
Ten (10) Spa wet
floor use
10 % discount on
all spa services
Bronze Php3,000
Php150
monthly
daily
Use of Gym Facilities & Group
Exercise
1 Shiatsu/Swedish Massage (w/ wet
floor)
Use of Gym Facilities & Group
Exercise
Target Market: A & B Market
Current Clients: Student, Housewives, Yuppies and Professionals
PROMOS
Promo Value
Bring a friend promo Php500 less on individual membership
Group membership:
4 + 1 promo
4 membership on 12 months = 1
member free for 12 months
Use of GYM facilities
& group exercise only
12 months Php 16,000
6 months Php 12,000
3 months Php 7,500
monthly Php 3,300
daily Php 150
Personalized training Php2,000
Ten sessions with free one spa service
OUR COMPETITORS
Daily
Rate
Monthly Personalized
BODY & SENSES 150 3500 2500
Alison Gym 50 600 1500
Muscle Dome 50 600 1500
Bruce Ko 30 400 1000
Bataan Slimmers 50 600 1500
Icy’s 50 600 1500
Gym Haus 40 750 2000
OUR COMPETITORS GROUP
EX
AIR
CON
CLEAN LOCKER &
WET
FLOOR
BODY & SENSES
Alison Gym
Muscle Dome
Bruce Ko
Bataan Slimmers
Icy’s
Gym Haus
OUR COMPETITORS
TARGET MARKET
Corporate Accounts like Managers and Department Heads who do not have an in house gym
Young Professionals
College Students from Private Schools
Businessmen & their wives
Politicians
Doctors and Medical Representatives
Clients who wish to use a semi-exclusive gym for their work-out
CUSTOMER
VALUE
PROPOSITION
CUSTOMER VALUE PROPOSITION
Course/program for clients: a. determine desired results and set an
agreed training program, b. training schedules, supervision and
monitoring, c. diet planning, supervision, and
preparation, d. health condition monitoring, and e. personality development mentoring
TOTAL WELLNESS PROGRAM
Our CVP
Competitors Body & Senses
Dance classes Aero & Taebo Retro & Hiphop
Yoga & Taichi
Personality
development
seminars and/or
mentoring
None Personality
development
Eat more to
weigh less
Burn fat faster
Increase your
metabolism
Secrets to a
flatter stomach
Free Medical CHECK-UP!
Free Medical Check-up
BATAAN HEALTH SUMMIT
Crizelda Marie Building
Capitol Drive, Balanga, Bataan
(One Minute Away from the GYM)
(047) 7914147
Avail Free Medical Check-up
3 visits = 1 raffle coupon
Monthly Prizes
Grand Prize
Blood Sugar & Cholesterol Testing
Body Fat Analysis
12-Lead ECG
Treadmill Stress Test
Executive Check-up
Package
worth Php4,500
Free Medical Check-up Medical check-up 2-3 days OPD
Laboratory tests Bataan Health Summit:
CBC, Urinalysis, Creatinine, SGPT, FBS, Uric Acid,
Lipid Profile
Ilaya Medical Clinic: Chest X-Ray
Bataan Heart Center: 12- Lead ECG and Treadmill
Stress Test
Optional: Pap Smear (Female)/Prostate
Ultrasound (Male)
Choice of 3 doctors: Endocrinologist, Neurologist,
Cardiologist, Gastroenterologist, General Surgeon,
Ob-Gyn, Nephrologist
Cost of the Free
Medical Check-up
Php4,500 per client
ACTIVITY 4
NEW PROCESS
TOTAL WELLNESS PROGRAM
PREVENTION IS ALWAYS
BETTER THAN CURE
Health assessment
Diet plan
Personalized work-out
Personality
development
Steps in Total Wellness Package
Membership
3-12 months
Member should enroll a minimum of 3-12 months membership to avail the Diet Plan.
Strict Diet, Personalized
work-out and Health assessment
Upon Registration, the member will be assessed by the dietitian, in-house
Doctor, and Personal Trainer.
Diet Plan
Dietitian will assess what type of diet and when to start. Inform Dietitian Food allergies
Member will have an option to get the diet or have it prepared for them at the restaurant of the GYM.
Revenue Model
Sell Healthy Meals to members and their
friends.
Planned diet for members will be provided by
the GYM at a minimal cost strictly supervised
by a nutritionist or dietitian.
Meals are tailor-fitted to clients health issues
and desired results.
Health Bar
Couple’s Choice Treats
Inches Away Diet Meals
Mr. 6-pack Diet
Energy Pak! Meals
Golden Grace Diets
Busy Bod Pounds Less Diet
Carol Calory Conscious
Sweet in Sugarless Meals
Health FOOD Menu List
HEALTH DRINKS
Papaya + Pineapple + Raw Milk - Rich in vitamin C,
E, Iron. Improve skin complexion and metabolism.
Apple + Cucumber + Celery - Prevent cancer,
reduce cholesterol, and eliminate stomach upset
and headache.
Pear & Banana - Regulates sugar
content.
Carrot + Apple + Pear + Mango -
Clear body heat, counteracts toxicity,
decreased blood pressure and fight
oxidization
Food Features:
Meals are guaranteed fresh, nutritious and
delicious
Tailored fit to client’s diet plan
Meals will range from Php120-200
Members get automatic 10% discount
Food can be delivered/take-out/dine in
Projected Revenues - Gym
New clients generated
◦ CVP – dance, personality devt
◦ Health bar
◦ Medical check up
Cost
◦ Dance, personality devt, medical check up
Projected Increased in Net Income
Projected Revenues – Health Bar
Projected Gross Income
◦ On Meals and Drinks to members
◦ On Meals and Drinks to non-members
Cost of Goods Sold
◦ Raw materials and labor
Fixed Costs
◦ Rent, utilities
◦ Investments (depreciation/amortization)
Projected Increased in Net Income