Exaltus video marketing services
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Transcript of Exaltus video marketing services
Infographic Design
VIDEO MARKETING SERVICES
Exaltus.ca
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WHY PRODUCE VIDEOS?
http://velvetchainsaw.com/2011/07/26/all-visual-learners/
10% Recall
65% Recall
Video Marketing by The Numbers
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76%of B2B marketers use videos
74%of B2B buyers share videos with colleagues sometimes or frequently
Boost salesShoppers who view videos are 1.81 timesmore likely to purchase
More visibilityOn search results pages, where videos command more attention than other listings
Maximize ROI51.9% of marketers name video as the type of content with the best ROI
http://bit.ly/2icWEHk2014B2BContentPreferencesSurvey,DemandGen
https://adobe.ly/2id6QzOSources:
3 Types of Exaltus Videos
Animation VideosLeverage your existing PowerPoint presentations to produce beautiful videos, at an affordable cost.
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Whiteboard AnimationThese hugely popular videos draw elements live before your eyes. 15% higher recall than talking head videos.
Prezi VideosA stunningly animated Prezi that is set to music
The Video Making Process
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Create AnimationOnce you’ve composed your
illustrations, you’re ready to begin animating them. For timing
purposes, I usually record a quick-and-dirty temporary voiceover based on the approved script.
Record AudioWhen the animation is complete
and approved, you’ll need to update the script to reflect any
changes made along the way. You can then turn your attention to the
voiceover.
Assemble VisualsOnce you have approval on the storyboard, it’s time to roll up
your sleeves and start assembling the visuals. Take the time to plan:
it will save you a great deal of time when you start animating.
Brainstorm IdeasThe first step to producing your
whiteboard video is to figure out exactly what you want to say.
Write a StoryboardWhen you’ve nailed your script, it’s
time to focus on the video’s storyboard, which essentially maps
the words that are spoken, to the visuals chosen to depict them.
Write a ScriptOnce you’ve piled all those helter-skelter and unrelated ideas, you’ll need to craft them into a script—line them up into a sequence of
connected ideas.
Finishing TouchesWith the video and audio
approved, you’re almost done. Consider finishing touches, like adding branding, a title, a call to
action, and/or credits.
Video Case Studies
LOBBY
MORE VIDEOS
Visit exaltus.ca/contact