EVRYTHNG: Products Connected to the Web - UK Government Office for Science Event

@Evrythng © EVRYTHNG Limited | Confidential | 2014

© Evrythng Limited | 2014

@Evrythng | evrythng.com

PRODUCTS CONNECTED TO THE WEB A perspective on the internet of things.

3rd June 2014


EVRYTHNG makes products smart, interactive and trackable by connecting them to the Web.


Web of Things

Internet of Things

The Web of Things Point of View

How things connect to the internet

How applications connect with things

§  OSI Layer 7 + §  REST, JSON §  Social nets,

semantics §  Mashups

§  OSI Layer 4 – §  IPv6 §  EPCIS, lowpan §  WiFi, Zigbee

“Uniquely identifiable objects and their virtual representations in an Internet-like structure” §  Auto-ID Labs (K.

Ashton, S. Sarma, F. Mattern)

“Application architecture for physical objects” §  D. Guinard, V. Trifa, E.

Wilde, D. Raggett


Physical Things As Web Resources

RESTful APIs & Application Tools

Persistent URI & URLs

TheEVRYTHNGEngine

An Active Digital Identity™for every thing

Active Digital Identities™ : Smart, online identities for physical things, putting products on the Web as active resources.


Connecting Products to the Web

EVRYTHNG ENGINE™ manages data from and about products with Active Digital Identities™

Connected Devices Sensors Tagged Products



TheEVRYTHNGEngine


App Space


Market Opportunity : People + Products


Product Relationship Management™ What market opportunity does this create?

social product experiencesConsumer relationships based on a product

functionality, propositions

& analytics

& ops integration

3.3 trillion consumer products will be made and sold in 2014. 500 billion of these could be digitally activated.


550bn consumer products could be digitally connectable today.

Market Opportunity

Vertical Global Products pa (bn) '13-'16 CAGR

Food 1,890 3.10% Beverage 640 3.50% Beer 235 2.40% Wine & Spirits 50 2.80% Personal Care 140 3.20% Home Care 85 2.50% Tissue & Hygiene 85 3.50% Appliances 2.5 4.20% Accessories 55 3.70%

* Estimated Applicable Products pa

*


How It Works

1. Product ID Product has unique identity tag or identified at an SKU-level using image recognition or barcode.

2. Personal ID Consumer connects using mobile device and social network login, mobile number or CRM Identity.

3. Personalization Our smart product profile delivers contextual & relationship-based Web experiences and captures analytics.

1. Product IDProduct has unique identity tag or identified at an SKU-level using image recognition or barcode.

2. Personal IDConsumer connects using mobile device and social network login, mobile number or CRM Identity.

3. PersonalizationOur smart product profile delivers contextual & relationship-based Web experiences and captures analytics.

Product Profile2D Barcode

NFC Tag

Imagerecognition

Barcode

Embedded Chip


Application Spaces



TheEVRYTHNGEngine


Products circle

Tracking& analytics

Sales & service

Personalization& loyalty

ADI

YOURTHNGPersonalized messaging,content & services.

REWARDTHNGLoyalty rewards and coupons redeemed against product check-ins.

TRACKTHNGAnalytics from product check-in data matched to ERP data.

SOCIALTHNGProduct ‘virtual objects’ shared via social networkstreams.

Age

: 3 M

onth

s

Your

bab

y’s n

ame

Am

y

Subm

it

Age: 3 Months

Your baby’s name

Amy

Submit

Tracking & Analytics

Customer Engagement

Connected Products


Example : Two Tags, One Identity

UHF RFID Tag with Electronic Product Code (EPC)

Unique QR Codes with crypto secure URL

BOTH TAGS MAPPED TO ONE IDENTITY IN

EVRYTHNG ENGINE

E2003412DC03011942060293

53277052e4b0c03e44f5e4b1

http://tn.gg/53277052e4b0c03e44f5e4b1?lang=zh

Unique Product ID

SUPPLY Rich tracking &

trace data

MARKETING Personalised consumer

experiences


Operationally: Real-Time Products


Commercial : Product as a Media

1.  [EVRYTHNG] places advertising messaging — where the product is the media platform — into the social flow of everyday life.

2.  Calls upon the giver to create what is, in effect, the advertising message to augment the product, making this an example of participative (and, at scale, crowdsourced) creative (to which Diageo has unlimited access).

3.  Enables users to personalize products, by definition, in unique ways. 4.  Converts existing, even generic, products into functionally intelligent

ones, which (with the addition of smart phones) can deliver dynamic ad messaging linked to specific physical objects.

5.  Creates a rationale for the consumer to have an on-going relationship with the brand — by linking continuing online interactions to real world product-based experiences.

Advertising and the Internet of Things by Jeffrey F. Rayport | 9:00 AM March 1, 2013

“

”See article at : http://bit.ly/EVTHBR


It’s About the Data…

It’s About The Web of Things


Thank you

Niall Murphy Founder & CEO

EVRYTHNG: Products Connected to the Web - UK Government Office for Science Event

Technology

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