EVP Commercial Dubai Airports - tfwa.com Barry.pdf · “And I still haven’t found what I’m...
Transcript of EVP Commercial Dubai Airports - tfwa.com Barry.pdf · “And I still haven’t found what I’m...
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EUGENE BARRY / EVP COMMERCIAL GROUP
CONNECTING THE WORLD
EUGENE BARRYEVP CommercialDubai Airports
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“Come Fly with Me”- Frank Sinatra
A FLYING START FOR TRAVEL-RETAIL
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“And I still haven’t found what I’m looking for” - U2
FOOD TAKES A DIFFERENT ROUTE!
“….. approved sandwiches will avoid the use ofmaterials which could be considered luxurious, and avisible part of each sandwich will consist of bread (ora bread-like substance)…..” (IATA sandwich regulations 1958)
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“But the times, they are a-changing”- Bob Dylan
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Key Role that Food & Hospitality plays at Airports
PROBLEM-SOLVER CROWD-PLEASER MULTI-TASKING
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Airports as Brands - February 2019
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EXPERIENCES - which are meaningful & memorable
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PRODUCTS - which standout & are relevant
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“I see it, I like it, I want it, I got it”- Ariana Grande
BASIC EXPECTATIONS
CONCEPTS – WHICH ARE UNDERSTANDABLE & RELEVANT
ACTIVATION – WHICH IS FRICTIONLESS & CONVENIENT
1
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“This is how we do”- Katy Perry
SPECIALIZATION
AIRPORT DIFFERENTIATION & EXPERIENCE
PRODUCT / CONSUMER RELEVANCE
2
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“It’s the end of the world as we know it (and I feel fine)” - REM
INTEGRATION
SINGLE CONCESSION WITH MULTIPLE GOALS
CROSS-CATEGORY SALES POTENTIAL
3
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“Don’t stop thinking about tomorrow” – Fleetwood Mac
THE AIRPORT’S RESPONSIBILITY
CREATE CONDITIONS FOR SUCCESS
ENABLE BUSINESSGROWTH
ANTICIPATE CHANGING BEHAVIOUR
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Winning the battle for Consumers’ Attention
ADDRESSING A COMMON ISSUE
INTEGRATEMORE
INSPIREMORE
INFLUENCE MORE
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Harnessing the potential of
‘Marketplace DXB’
“I can see clearly now” – Hothouse Flowers
SELECTION1 FULFILLMENT2
PICK-UP DELIVERY
INTENDED COMMERCIAL BENEFITS:
• Extend business/service boundaries across the Airport
• Capitalize on real-time sales opportunities inside the Airport
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CONNECTING THE WORLD