Evolving Search for the Mobile Era - Mor Schlesinger, Quixey

Evolving Search for the Mobile

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Mor Schlesinger

VP of Engineering

[email protected]

Evolving Search for the Mobile Era


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The mobile experience is broken.


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The New Web Is More

Than Static HTML Pages


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The EvolutionAccess a multitude of technology at any given time


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Walled Gardens of Apps:All Information lives behind

App-Specific Functionality

Gap


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Search

Engines

Gap

Apps Are Different Current search engines can’t see all of it


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An Increasingly App-Centric World

2020 Mobile Internet will

reach half the world.*Source: GSMA Intelligence

Avg US users spend 2hrs & 42

mins per day on their devices.*Source: Flurry

86% of time spent on

mobile is inside apps.*Source: Flurry

52% of time spent with all digital

media is inside mobile apps.

+40% in one year.*Source: comScore


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Quixey is re-creating the

experience for the Mobile Era.


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Why: Engagement &

Growth


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Growth and Monetization:

Cross-promotion of app functions will create the

highway of the future mobile ecosystem


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Kevin’s Family

Miami

*Source: Happy family iz happy by Frédéric de Villamil / CC BY-SA

2.0

https://www.flickr.com/photos/fdevillamil/5674635631

https://www.flickr.com/photos/fdevillamil/


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Kevin’s Family


2.0

Flights

Hotels

Food

Activities




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Current Situation: Navigate through Each Individual App


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But we can do better…


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Solution: Connect a Grid System of Apps


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Solution: Connect a Grid System of Apps


2.0




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Creating a Seamless Experience


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airbnb://rooms/5259603

etsy://listing/190881511

ebay://link/?nav=item.view&id=161640221974&referrer=ebay.com&min_version=17

android-app://com.airbnb.android/airbnb/rooms/5259603

and even:http://sub.domain.com/path?param=value

http://example.com/over/there?param=value

scheme domain path query

Deep Linking 101

//localhost/airbnb/::rooms:5259603

//localhost/etsy/::listing:190881511

//localhost/ebay/::link:

//localhost/android-app/::com.airbnb.android:airbnb:rooms:5259603

http://sub.domain.com/path?param=value


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Q&A


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Mor Schlesinger

VP of Engineering

[email protected]

Evolving Search for the Mobile Era

Evolving Search for the Mobile Era - Mor Schlesinger, Quixey

Marketing

Transcript of Evolving Search for the Mobile Era - Mor Schlesinger, Quixey