Evolving Mobile Data Application Services With SDN
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Transcript of Evolving Mobile Data Application Services With SDN
1 Copyright 2012 Openwave Mobility
Evolving Mobile
Data Application
Services With SDN
Fierce Wireless Webinar
July 17th
2 Copyright 2012 Openwave Mobility
Today’s Presenters
Matthew Palmer,
Partner, SDNCentral
and Wiretap Ventures
Scott Yow, VP,
Cisco Systems
Indranil Chatterjee,
VP of Product Management
Openwave Mobility
3 Copyright 2012 Openwave Mobility
Webinar Logistics
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4 Copyright 2012 Openwave Mobility
Evolving Mobile
Data Application
Services With SDN
Fierce Wireless Webinar
July 17th
5 Copyright 2012 Openwave Mobility 5 Fierce Wireless Webinar – July 17th 2013
SDN is a New Way to Enable Network
Orchestration and Automation
SDN Definition
1. Separates the network’s control (brains) and forwarding (muscle) planes
2. Provides a centralized view of the overall network
3. Utilizes programmatic application interfaces (APIs)
4. Enables efficient orchestration and automation of network services
SDN Controller/ Network Operating System
App App App App
OpenFlow
Packet-Forwarding
Hardware
OpenFlow
compliant OS
Packet-Forwarding
Hardware
OpenFlow
compliant OS
Packet-Forwarding
Hardware
OpenFlow
compliant OS
Well-defined
Open API
6 Copyright 2012 Openwave Mobility 6 Fierce Wireless Webinar – July 17th 2013
NFV Virtualizes Network Services That
Are Inserted into the Network
Example: Managed Router Service Using NFV
NFV Definition
1. Decouples network functions (DNS, DHCP, Cache, L4-L7, etc services) from proprietary hardware appliances into software
2. Provides the ability to virtualize network functions
3. Utilizes standard IT virtualization technologies that run on high volume service, switch, and storage hardware
3. Applicable to any data plane processing and control plane function in fixed (wired) and mobile (wireless) network infrastructures
7 Copyright 2012 Openwave Mobility 7 Fierce Wireless Webinar – July 17th 2013
Most Impactful SDN / NFV Use Cases
Service
Provider
Mission
Critical Use
Case
Data
Center
Non-Mission
Critical Use
Case
DC Network
Virtualization
DDOS
Virtual CPE
Dynamic
Metro
Ethernet
Wireless /
WIFI
Key Service Provider Use Cases • Data Center Network Virtualization
– Multi-tenant data center (ala AWS)
• Dynamic Metro Ethernet
– Business
– Mobile Operators
• DDOS / Visibility
– Traffic shunting, filtering, offload
• Wireless / WIFI
– WIFI offload – mobile
– MSO WIFI offerings
• Virtual CPE
– Business and Residential
• Virtual CMTS
– Eliminate Proprietary CMTS units
• Gi-LAN VAS
– Replace VAS Appliances w/ith Software
Gi-LAN
VAS
Telco’s are experimenting with SDN,
NFV, and NV today for ‘14 and ‘15
business impact
DC –to DC
WAN
Interconnect
NFV based Value Add Services can enable new
revenue streams participate in multiple use cases
8 Copyright 2012 Openwave Mobility
a) 2013
b) 2014
c) 2015
d) 2016 onwards
When do you see operators deploying virtualized
Gi-LAN solutions?
Audience Polling Question
9 Copyright 2012 Openwave Mobility
Evolving Mobile
Data Application
Services With SDN
Fierce Wireless Webinar
July 17th
10 Copyright 2012 Openwave Mobility 10 Fierce Wireless Webinar – July 17th 2013
Industry Trends
NfV SDN
Virtualization
Automation Orchestration
Programmability
APIs Dev Ops
Cloud
11 Copyright 2012 Openwave Mobility 11 Fierce Wireless Webinar – July 17th 2013
Software Defined Networking (SDN)
• SDN was initiated in Academia with initial focus on Data Center
• Focus: Separation of Control Plane and Data Plane
• Centralized Controller and Network View
• Programmability of Network by External Applications
NfV = SDN? NfV + SDN?
• NfV not technically related to classic SDN
• But may utilize SDN technology – APIs, Controllers, Orchestrators
• For functions with no physical requirements, SDN provides connectivity “fabric”
12 Copyright 2012 Openwave Mobility 12 Fierce Wireless Webinar – July 17th 2013
What Problems Need to be Addressed?
POLICY ANALYTICS
Orchestration
Network
POLICY ANALYTICS
Orchestration
Network
POLICY ANALYTICS
Orchestration
Network
Expand and contract
the number of
instances of a single
function or service
Orchestrate the
infrastructure and
connectivity for the
virtualized
environment
dynamically
Based on Policy and
intelligence program
the network or
functions needed
dynamically
Elasticity Programmability
Automation/
Orchestration
13 Copyright 2012 Openwave Mobility 13 Fierce Wireless Webinar – July 17th 2013
High Level Mobility Architecture
MOBILE CLOUD SERVICES
WIDE AREA NETWORK
RADIO ACCESS NETWORK
Unified Data Center
Macro Radio (2G, 3G, LTE)
Netw
ork M
anagem
ent Service Fu
lfillmen
t Suite
IP/MPLS Backbone Mobile Backhaul
CORE NETWORK
Packet Core
Unlicensed Small Cells (SP Wi-Fi)
Converged Small Cells (3G/4G/WiFi)
Self Optimizing Network
WAN Orchestration
Optimization Monetization
User/Session Orchestration
14 Copyright 2012 Openwave Mobility 14 Fierce Wireless Webinar – July 17th 2013
Evolution of Gi-LAN We are at the 3rd Inflection Point in a Shifting Market
Wave 1
1st inflection point (2000-2010) - ad-hoc services
Access GGSN/PGW
12ABC
3DEF
4GHI
5JKL
6MNO
7
PQRS
8TUV
9
WXYZ
*0#
Signal Strength
DPI
AP
N DPIDPI DPIL7 AF DPINATFW
AP
N
DPI L7 AF FW
PCRF
Wave 2
2nd inflection point (2010-2015) services steering
Cloud orchestration
Access GGSN/PGW
12ABC
3DEF
4GHI
5JKL
6MNO
7
PQRS
8TUV
9
WXYZ
*0#
Signal Strength
AP
N
PCRF
Cla
ssif
ier C
lassifier
Wave 3
3rd inflection point (2010-2015) - virtualization
15 Copyright 2012 Openwave Mobility 15 Fierce Wireless Webinar – July 17th 2013
Using Virtualization to Simplify
Android
User
Video
User
IMS
User
Enterprise
GG
SN,
PG
W
WAN RAN CORE SERVICE APPLIANCES
AP
N
Web Proxy
DPI Firewall Address
Translation
Video Optimization
Firewall
A-SBC
DATA
CENTER
16 Copyright 2012 Openwave Mobility 16 Fierce Wireless Webinar – July 17th 2013
• NfV & SDN are not competitive: they are complementary
• NfV is virtualization of functions/services in the infrastructure
• Virtualization alone is not enough. You need Programmability,
Automation/Orchestration, Elasticity & Resiliency
• Cisco strategy is to enable NfV by tightly integrating with SDN
Key Take Aways
17 Copyright 2012 Openwave Mobility
Audience Polling Question
a) Personalized service chaining
b) Fast time-to-market for new services
c) Resource elasticity to lower TCO
d) New license and business models
What do you think is the primary driver for SDN/NFV in Gi-LAN?
18 Copyright 2012 Openwave Mobility
Evolving Mobile
Data Application
Services With SDN
Fierce Wireless Webinar
July 17th
19 Copyright 2012 Openwave Mobility 19 Fierce Wireless Webinar – July 17th 2013 CONFIDENTIAL © 2009 Openwave Systems
Inc.
Value of SDN and NFV
Value
Creation
Resource
Orchestration
Service
Orchestration
20 Copyright 2012 Openwave Mobility 20 Fierce Wireless Webinar – July 17th 2013
PGWs
L7+ Apps
Packet
Core
PCRF
Policy
Data
Control
L2-L4
SDN
Controller
L2-L4 Switch
UDR
L7+
Orchestration
Intelligent Service Orchestration
Content
Filtering
Video Opt
Header
Enrichment
Metering &
BillShock FW
CGNAT
L2-4 Apps
VPN
Internet
21 Copyright 2012 Openwave Mobility 21 Fierce Wireless Webinar – July 17th 2013
Differences between L2-4 and L7 Appliances
Performance Intelligence
L7- Highly dynamic and contextual
• Real-time decisions based on network and business rules:
• Traffic
• User
• Network
• Analytics
L2-4 SDN limitations
• Application/payload awareness
• Steering complexity
Scalability tradeoff
• L2-4 must be highly efficient
• L7 Apps invoked intelligently
22 Copyright 2012 Openwave Mobility 22 Fierce Wireless Webinar – July 17th 2013
ROI for SDN/NFV leveraging L7 Applications Deliver on the topline and bottom-line
• Personalized data plans eg for video streaming, roaming, tethering …
• Promote and monetize 1st / 3rd party content Generate event driven promotions
Promotions
• Marketing & operational analytics; segment & profile subscribers, devices, content
Analytics
• Dynamic optimization of rich media for superior QOE
Web & Video Optimization
• Eg header enrichment, content filtering
Core Services
Data
Plans
Topline Revenue
Bottom-line Savings
23 Copyright 2012 Openwave Mobility 23 Fierce Wireless Webinar – July 17th 2013
Benefits of L7 SDN and Conclusion
• Foster Service Agility in OTT paradigm
• Analytics driven personalization of services
Service Velocity
• Add NEW monetization applications
• Providing differentiation capabilities for mobile data
L7 SDN as a Monetization Engine
• L7 SDN complements L2-4 SDN with best-of-breed approach
Comprehensive SDN architecture
24 Copyright 2012 Openwave Mobility
Questions?
Matthew Palmer, Partner,
SDNCentral and Wiretap
Ventures
Scott Yow, VP, Cisco
Systems
Indranil Chatterjee,
VP of Product Management
Openwave Mobility
Submit questions to the presenters
via the on-screen text box
Download the whitepaper:
Evolving Layer 7 Application Services with NFV and SDN www.owmobility.com/whitepapers
25 Copyright 2012 Openwave Mobility
Thank you for
attending!