Evolutionary framework for strategy making
8
Evolutionary framework for strategy making Autonomous Strategic action Induced strategic action Strategic context Structural context Concept of Corporate Strategy
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Evolutionary framework for strategy making. Autonomous Strategic action. Concept of Corporate Strategy. Strategic context. Induced strategic action. Structural context. Russel Achoff Framework. Structuring of possible future. What will be required to make Future - PowerPoint PPT Presentation
Transcript of Evolutionary framework for strategy making
Evolutionary framework for strategy making
AutonomousStrategic
action
Induced strategic
action
Strategic context
Structural context
Concept of
CorporateStrategy
Russel Achoff Framework
What will be required
to make Future
Vision of company a
reality?
Structuring of possible future
Future of Industry
Future of company
Today Future
1. Our Business
6. Our Business
2. Our Customers
5. Our Customers
3. The Environmen
t
4. The Environmen
t
Strategic Actions
Strategic Inputs
Crossing the chasmIn
nov
ator
sEa
rly
Adop
ters Ea
rly
Maj
ority
Late
Maj
ority
Laggar
ds
Innovators = Technology EnthusiastsFundamentally committed to new technology on
grounds that it will sooner or later change our lives for the better.
Early Adopters = VisionariesTrue business visionaries that want to use the
discontinuity of any innovation to make a break with the past and start an entirely new future. They believe in revolution to change business.
Early Majority = PragmatistsThey believe in evolution, and are primarily interested
in making their company’s system work more effectively.
Innov
ator
sEa
rly
Adop
tersEa
rly
Maj
ority
Late
Maj
ority
Laggar
ds
Late Majority = ConservativesPessimistic about the their ability to gain any value
from technology investments and undertake them under duress.
Laggards = Skeptics They are not so much potential customers as ever
present critics of new technologies
Innov
ator
sEa
rly
Adop
tersEa
rly
Maj
ority
Late
Maj
ority
Laggar
ds
Crossing the chasm
Innov
ator
sEa
rly
Adop
ters Ea
rly
Maj
ority
Late
Maj
ority
Laggar
ds
TheChasm
TheEarly
Market
TheMainstream
Market
Inside the Tornado
Difference between Visionaries and PragmatistsIntuitiveSupport revolutionContrarian
Break away from the pack
Follow their own dictates
Take risks
Motivated by future opportunities
Seek what is possible
AnalyticSupport evolutionConformist
Stay with the herdConsult with their
colleaguesManage risks
Motivated by present problems
Pursue what is probable
