Evolution of Media
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Innovation and Evolution of Media How To Embrace Changes In Media PR Week Lab Findings
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Transcript of Evolution of Media
Innovation and Evolution of Media
Innovation and Evolution of Media
How To Embrace Changes In Media
PR Week Lab Findings
Don’t Fight Change
Embrace new media - Include
hyperlinks, images, and videos in
newsletters
Not just distribution
Audiences outside the target can get
involved
The Global Social Media Check-up
Every Company Is Now A Media Company
The Global Social Media Check-up
Average number of followers per account -
1,489
Average number of new posts per week - 27
42% Global Fortune 100 being Tweeted
(Past Week) 82% Tweeting company news,
38% responding to Tweets, 32% re-Tweeting
The Global Social Media Check-up
Average number of new posts per week -
3.6
Average number of fans per account -
40,884
(Past Week) 59% pages with posts from
the company, 43% pages with posts from
fans, 47% posts with comments from fans
The Global Social Media Check-up
YouTube
Average number of new videos per
month - 10
Average number of subscribers - 452
Average number of views - 38,958
(Past Month) 68% channels with new
video from the company, 76% channels
with new comments from subscribersThe Global Social Media Check-up
Blog
Average number of posts per
month - 7
(Past Month) 36% company blogs
with new posts, 54% posts with
viewer comments
The Global Social Media Check-up
Era of Broadcasting To Era of Engagement
Your audience is being splintered
Drive results across all channels
Content is no longer king...Context
Is King
Social Media still needs manual
engagement
The Conversation
Influencers
Influencer - A digital “tastemaker” that
sparks interest within their realm both
online and off
Influence by taking time to develop
relationships that show expertise
“Sweat-Equity”
Internal Communication
An acceleration in trust creates an acceleration in action
Trust in employees is the only way external communication can be productive
Provide internal guidelines to help
employees become experts, then allow
external communication
Conclusion“An essential way [to] accelerate change and innovation is...consistent [not just repetitive]
communications.” - Ben Edwards
Acknowledgements
Brian Solis, Principal at FutureWork
Ben Edwards, VP, Digital Strategy and
Development at IBM
Tom Foremski, Technology and Media
Business Reporter at Silicon Valley
Watcher
PR Week
