Evolution of Corporate Giving: Stakeholder Engagement - Community Investment, CSR & Corporate...
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Transcript of Evolution of Corporate Giving: Stakeholder Engagement - Community Investment, CSR & Corporate...
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Integrating Strategic Philanthropy with your Corporate Citizenship
Phasis Consulting
Mar. 21, 2014
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For Discussion
• Evolution of Corporate Engagement
• Terms
• Stages of Philanthropy
• Corporate Engagement in the New Economy
• Case Studies
1. Oceanside
2. Village Brewery
3. SalesForce
• Q&A
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THE EVOLUTION OF CORPORATE SOCIAL ENGAGEMENT
The Social Profit Eco-System
Prepared for Phasis Consulting
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Social Eco-System
Traditional Corporate Giving
Corporate Social Responsibility
Corporate Citizenship
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About Dexterity Ventures Inc. & Place2Give
• Philanthropic Brokerage
• 20 years of non-profit management
• North America’s largest charity search engine
• International client base
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• What are we talking about when we say CSR, or Corporate Citizenship?
• What role should your company play Community Economic Development?
• Is the definition of sustainable and scalable the same in the charitable sector as it is the for-profit sector?
• What is the responsibility of corporate funders to support innovation and risk-taking in the social profit marketplace?
• What is your role within your company for influencing the decisions around corporate citizenship and corporate social responsibility?
• What is the role of the investors in your company in the social profit investment space?
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Definitions
Corporate Social Responsibility
Corporate Citizenship
Com
mun
ity E
cono
mic
Dev
elop
men
t Funding v. Financing
Blended ValueShared Value
Social Impact Funding and Investing
Social Return on Investment
Social business and social enterprise
Sustainability
Scalablity
Strategic Philanthropy
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Stages of Philanthropy
1. Volunteering Time
2. Donating In-Kind
3. Check-book Charity
4. Engaged Philanthropy
5. Strategic Philanthropy
6. Leaving a Legacy
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The New Economy Eco-System
Financial Targets
Market Demands
Gov’t Policies
Shareholder EngagementEnvironment
Employees
Community
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Approaches to Corporate Engagement
United Way Traditional
Retail PhilanthropyCause Marketing
Integrated Giving and Business
Development
Corporate Citizenship
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Strategic Philanthropy Is About Social Vision And Aligning That With
Effective Social Partners
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A Charitable Investment Portfolio
• The process of identifying what you want to see society look like, and combining a variety of tools to achieve that vision:
• buying power,
• philanthropy,
• networks,
• government relations,
• research & development
• facilitated conversations
• external resources
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Case Study #1 - Oceanside
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Strategic Priorities
• What is my purpose for engaging in community?
• What is the issue I am trying to solve?
• How much time should I commit to this endeavour?
• Who else should be involved?
• How do I ensure that I see a return on my investment?
• What are my reasons for making an investment in community?
• What is my affinity towards the organization?
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Case Study #2 – Village Brewery
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Case Study #3 – SalesForce
1:1:1 Pledge
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Suggested Reading
• The Blue Sweater
• The Hip Investor
• Kickback
• Giving 2.0
• PhilanthroCapitalism
• Stanford Social Innovation Review
• Harvard Business Review
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Thank You
Gena Rotstein, Advisor in Philanthropy
1-866-936-GIVE (4483)
www.dexterityconsulting.ca
www.place2give.com
@DexterityCon @Place2Give