Evolution of Broadcast Content in India

7/31/2019 Evolution of Broadcast Content in India

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Early1980s started off only 1 channel Doordarshan Govt owned

Indian mythological stories Ramayana &Mahabharata first major television seriesproduced

1975 - first test of the possibilities of satellite basedtelevision through the SITE

1976

Government run TV network of 8 stations

covering a population of 4.5 cr , over 75,000 sq km

November 1982 - Asian Games - governmentintroduced color broadcasts -


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1984-85 Hum Log Soap Opera

1986 87 Buniyaad

1984 Yeh Jo HaiZindagi

Crime Thrillers - Karamchand , ByomkeshBakshi ,JankiJasoos

1986 VikramBetal

1988 Fauji Chitrahaar , Rangoli

Watching TV Major Social Event Neighbors gettogether

1983 Cricket World Cup Finals


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90s satellite TV at infant stage STAR came to India high qualityprofessionally presented programs 21st Feb 1992 STAR Pluslaunched

Initially English content later Hindi

Attracted western soaps , as Indian soaps were at their nascent stages

Competitors

Zee & SONY Doordarshan lost its monopoly

MTv attracted youth DD gave slots eg: Bakra

Host of regional channels + international channels such as CNN , BBC& Discovery

Different categories of channels 24 hrs News , religious & cartoon

channels Cable grew from strength to strength

Number of private channels emerged Sun TV , Asianet&Eenadu


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GEC Game shows1. 2000 KBC Star Plus

2. 2001 JeetoChapparPhadke Sony

3. 2008 Dus Ka Dum Sony

Indian soaps1. Star Plus KyunKiSaasBhiKabhiBahuThi ,

KahaniGharGharKi , KasautiZindagiKi (BalajiTelefilms) ,YehRishtaKyaKehlataHai, Bidaai

2. Zee TV Ram Milaye Jodi , (Sexuality & Nudity ,

Kurukshetra)3. Sony entertainment TV Gharekmandir , Bade

achchelagtehain

4. Star One & Imagine TV


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Lifestyle:

NDTV GoodTimes : 2007

TLC : 2004

Music: MTV launched in 1996, Roadies in 2003 changed the genre of

MTV

B4U Music 1999

Channel V - 1994

VH1 - 2005 Zoom 2004

9XM 2007


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Sports:

World Cup in 2006

ICL in 2007 ( by zee sports and Ten Sports which is owned 50%by Zee)

IPL in 2008 ( sony acquired the rights for 1B$ )

Kids:

Pogo

Nick

Hungama Cartoon Network


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News:

IBN-7

CNN IBN : 2005

NDTV Profit : 2005

Regional News channels

Movies:

Regional Movie channels


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The industry was estimated to be INR 306.5 billion in2010 showing a growth of 15.4% over 2009.

Digitisation and addressable digitisation are emerging askey to success of the industry.

The growth of advertisement volumes drives televisionadvertising to double-digit growth.

DTH was the major growth driver for the industry withthe addition of 12 million subscribers.

The cricket World Cup and IPL 4 in 2011 drove

advertising and viewership to a new level. HDTV is gaining ground on the back of a successful

World Cup and growing viewer interest for qualitycontent.


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Evolution of Broadcast Content in India

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