Evolution of Advertising
-
Upload
mohd-zairul-shafiq-zakaria -
Category
Documents
-
view
4 -
download
3
description
Transcript of Evolution of Advertising
EVOLUTION OF ADVERTISING
( INDUSTRIALIZING AGE )
FAUZIAH BT ABD SHUKOR 03DPR10F2097NOR AZRINA BT FAIZUL ANWAR 03DPR10F2119
NAREMOL A/P A.BAU 03DPR10F2121TAN KAI SHUANG 03DPR10F2114
ZAKIAH BT ABD KADIR 03DPR10F2123
Industrializing Age: 1800 - 1920
Machinery replaces animal power (Jentera menggantikan tenaga haiwan)
Productivity increases: mass production (Meningkatkan produktiviti: pengeluaran besar-besaran)
Manufacturers need mass consumption to match manufacturing levels
(Pengilang perlu penggunaan yang besaran untuk dipadankan dengan tahap pengilangan)
Advertising stimulates consumption (Pengiklanan menggalakkan penggunaan)
Advertising falls to retailers, not manufacturers (Pengiklanan jatuh kepada peruncit, bukan pengeluar)
Industrializing Age: 1800 - 1920
1839 : Photography introduced (Fotografi diperkenalkan)
1840 : Magazines used for advertising (Majalah digunakan untuk pengiklanan)
1841 : Volney Palmer begins profession of advertising …brokering advertising space with advertisers
(Volney Palmer memulakan profesion pengiklanan … merundingkan ruang pengiklanan dengan pengiklan)
1869 : Francis Ayer forms ad agency offering complete campaigns:
(Francis Ayer membentuk agensi iklan yang menawarkan kempen selengkapnya : Planning (perancangan) Creating (mewujudkan) Executing (melaksanakan)
Industrializing Age: 1800 - 1920
1892 : Ayer hires first full-time copywriter (Ayer mengupah penulis pertama sepenuh masa )
Advancements in communications: Telephone, typewriter(Kemajuan dalam komunikasi : telefon , mesin taip)
Transportation/Railroad systems and economic growth
(Pengangkutan/Sistem Landasan Kereta Api dan pertumbuhan ekonomi)
1896 : Free postal service (Percuma perkhidmatan pos)
Public schooling improves literacy rate (Persekolahan awam meningkatkan kadar celik huruf)
THE END