Changing the world through responsible business & social innovation.

The logical result of our system or a missed business opportunity?

The richest 10% of adults are accounted for 85% of the world’s

total assets.

According to the world bank, you are in the 20% richest part the

world population if you earn nothing more than $153 a

month.

Bad business practices are

wasting resources, polluting the

environment and leading to more

poverty in the world.

Not exactly

something you can call

sustainable.

Think about it; companies are selling products to less than 20% of the world’s population, and they are destroying their own future.

But it is a business problem

too!

“Poverty is not only a huge social problem, it’s a missed business opportunity.”

We transform problems into opportunities

Imagine a world without poverty, its

using resources smartly.

Companies will have a much bigger market

and create value for all shareholders, the people of

the planet.

We believe companies play a key role in creating

positive change.

So what to do?

After all, in the not so long term, there is no profitable company in a poor society.

Move from social responsibility to social leadership and play a

positive role in creating

corporate shared value (CSV).

This is not about CSR (or greenwashing).

If you ask us CSR is dead and buried, because it is based on doing less bad, instead of profiting from

the huge potential of social innovation.

“BE GOOD,

NOT LESS BAD!”

-Michael Braungart & William McDonough- Creators of the Cradle to Cradle philosophy

This is how we see it… 1. First of all companies need to be responsible.

We can’t create the world we have in mind, when companies keep on polluting, wasting important resources, only creating more poverty and basically having no vision for tomorrow.

2. We believe that companies can create products, services and communication that generates shared value, so not only the company and shareholders but also society and the planet profits. We call this (corporate) social innovation.

3. This way companies are not only taking their responsibility, but also creating shared value, and ultimately their own future.

4. We all profit.

Now that is real

sustainability!

WE ARE TIRED OF TALKING IT’S TIME FOR SOME ACTION

(AND WOW!, DO PEOPLE TALK A LOT ABOUT CSR)

+People trust brands more than goverments, politicians and even the companies that own the brands.

+Why not use that incredible power to make a positive change in the world?

NIKE STAND UP SPEAK UP CAMPAIGN Nike used its brand power to fight

discrimination

Using brand power

Change the perspective

+Profit is not only measured in money.

+The value of brands lies not only in their contribution to commercial success, but in their potential contribution to social progress.

COCA-COLA/COLA LIFE IN AFRICA

Coca-Cola unleashed the power of its distribution channels by not only distributing soft drinks, but also life-saving medicines to

the most remote villages in Africa.

Think outside the box

+We don’t know which issues we will face in the future, so we need to be creative and innovative to propose solutions today. Unleash creativity and benefit from it.

GE’S ECOMAGINATION

Ecomagination is GE's R&D initiative which imagines and builds innovative solutions to

today's environmental challenges while driving economic growth.

You will benefit now and in the long term (that is sustainability!)

+ You will engage better with your customers

+ You will inspire current workers and recruit new talents

+ You will become more desirable for business partners

+ You will establish better relationships with local communities, NGO’s, suppliers, goverments, etc.

+ You will gain positive media coverage

“We can’t solve problems by using the same kind of thinking we used when we created them.” - ALBERT EINSTEIN

We are a positive bunch. We transform problems

into challenges, into possibilities,

into profit.

How we can help you

1- Social Innovation Consultancy

+ Development and consultancy for your community/sustainable program to maximize impact and create shared value

+ Employee engagement programs

+ Brainstorms/creativity sessions

How we can help you

2 - Sustainable Communications

+ Strategic communication plans

We’d like to show you how to unleash brand power and develop communication that inspires the world.

+ Social media campaigns turned truly social

We believe that digital media and technology give us a big opportunity to make the world more

human. + Social design

We believe design can change the world.

How we can help you

3 - Inspirational Trainings to unleash your full potential

+ Diversity & Innovation Training A dynamic and interactive workshop

that provides tools and knowledge to generate new ideas and turn them into opportunities for growth.

+ Tailor-made trainings and off-sites for your team/organization

+ Crash-course in social innovation. An inspirational session to get you updated and ready to start.

How we can help you

Economists say that 50-60% of a

company’s growth comes from innovation

Our believes

+ Doing business with values + Every business has to be responsible at its core + Social innovation is the future of business + Thinking outside the box. We can’t solve problems of the system, by

solutions created by the system + Companies have an incredible power to create positive change + All people of the planet are shareholders which have the right on shared

value + Collaboration is more important than competition as the motor for

development + We are all connected: companies, society, values, humanity + Creativity, diversity and innovation + There are no magic solutions, every situation requires a tailor-made and

personal approach + The knowledge and tools are all around us, it’s just a matter of vision and

perseverance + Accepting failure is the road to success

We know what we are talking about, but

we’d rather act Our team has the perfect mix of knowledge and

experience gained in both the social, advertising and corporate world. We know the

power of sustainable development lies in listening and collaboration.

EVOLUTION-FACTORY.NL / INFO@EVOLUTION-FACTORY.NL / @EVFACTORY / +31653405758