Evolution Digital Media Technologies, Week 1
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Transcript of Evolution Digital Media Technologies, Week 1
COM546 - Introduction
Kathy E. Gill
6 January 2010
Our Brave New World
• We’ll set the stage for the quarter with EPIC2015
• We’ll define technology & communication
• We’ll talk about “what’s new” in new media
What is “technology”?
Technology Is …
1: technical language;
2a: applied science; 2b: a technical method of achieving a practical purpose;
3: a totality of the means employed to provide objects necessary for human sustenance and comfort
Technology, Simply Put
• Knowledge used to solve problems and extend human potential.
• Technology is about enabling change and amplifying its direction.
• Think of it as facilitating the journey not (necessarily) setting the destination.
Technologies Facilitate
• Dominance/influence of any technology is a function of many things (later!)
• The ones we care about have an impact on
communication
Communication
• A process in which participants
create and share information with one another in order to reach mutual understanding (Rogers, 1995).
Non-Mediated
Cave Painting Repro
Printing Press - Type
Mediated – Personal - PDA
1. Concept of Scarcity
• Gone!
• Bits can be easily shared; atoms cannot• Implications for intellectual property (content
owners now use digital rights management)• Implications for business models (Skype)
• Potentially devastating for an economic system built upon scarcity
2. Distance
• With global networks• Work becomes independent of geography• Consumption becomes independent of
geography• Social groups become independent of
geography• Anything else?
3. Time
• Time Shifting facilitates asynchronous communication• Podcasts• Tivo, ReplayTV• E-mail, voice mail (not IM)• Directly impacts the advertising model for TV,
radio
• For work• Distributed teams• 24x7 work flow
• Anything else?
Credits
• Presentation by Kathy E. Gill• CC share-and-share alike, non-commercial use• [email protected], @kegill
• Flickr CC Images:• Pencil: http://www.flickr.com/photos/ozlady/3353025268/• Two men: http://www.flickr.com/photos/pedrosimoes7/174516788/• Cave painting repro: http://www.flickr.com/photos/mharrsch/116025048/• Printing press type: http://www.flickr.com/photos/thomashawk/172495285/• Telegraph pole: http://www.flickr.com/photos/spodzone/754711341/• UNIVAC: http://www.flickr.com/photos/marals/3821484254/• Girl with PDA: http://www.flickr.com/photos/drew/3127318/• 3 : http://www.flickr.com/photos/49968232@N00/88615334/
• “Reflection”: http://csem.flinders.edu.au/courses/Computing/DigitalMedia.jpg