Evolutia SEO Profile

Evolutia

DIGITAL MARKETING PROFILE

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About Evolutia

Servicing a wide range of local, national and international clients, Evolutia is a full service digital agency based in Manchester. Employing full-time digital specialists across design, development, marketing and SEO, we architect, craft and promote digital experiences to enable our clients to reach their business goals.

SEE HOW WE DO IT

What makes us unique?

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NO NASTY SURPRISES YOUR GOALS IN MINDDIRECT ACCESS MADE IN MANCHESTER

Transparency ROI focusCommunication No outsourcing

Our transparent approach highlights what we are doing for every penny of your monthly budget. Clear three month strategies and time allocation enable you to identify that your money has been well spent & we match this directly to our reporting structure.

We know the importance of ROI. That’s why our reports our tailored to ensure that we deliver exactly what you are looking for.

Our Digital Marketing team is only a phone call away. With a dedicated account manager and a team of staff working on your account, any queries and questions are answered quicklyand effectively.

Everything we do is made by our people, in our offices in Manchester. That means no outsourcing, no lengthy waiting periods for completion, no inconsistencies and great quality control during every step of the process.

Some of our clients

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OptimaxCasa Bella Furniture

Reputation management allowed our client to control their brand space

& influence.

Manual penalty removal: removal of a pre-existing manual penalty within

three months saw our client double their organic traffic over a 12-month

period.

Shade StationHayes Garden World

On-going development & digital marketing saw our client win

“eCommerce Business of the Year” at the recent DEA Awards.

Powerful content marketing & outreach campaigns saw our client’s traffic

referring keywords double over a 12-month period.

Holistic digital marketing solutions

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SEO PPC

Social Content

Coreoskillsi

Our Approach

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Paid search (PPC)

Content & email marketing

Organic search (SEO)

Social media

Paid search brings instant traffic and wins to your website & it can also

help to promote your brand awareness in a new marketplace. Effective

PPC campaigns bring a great ROI and allow you to effectively target your

key audiences.

Google loves great content & it’s a great way to really engage your

audience. Our content & email marketing strategies allow you to really

connect with your target market, drawing additional traffic to your

website and making noise about your brand.

Organic search campaigns bring Google users to your website. Effective

campaigns help with reputation management and ensure that your website

is present in searches relating to your key terms - driving additional visitors

and conversions for your website.

Social media is a great platform for your content & your brand. Encouraging

users to share, engage and drive your content can enhance your reach &

influence within a given marketplace. Social gets people talking about your

brand & leverages content from your website.

Digital is no longer about a single approach. Multi-channel, holistic marketing is needed to drive overall results & that’s why

we work across a range of digital mediums to deliver great digital strategies to our clients.

Technical

Our technical optimisation ensures

your website meets Google’s best

practice guidelines & aids Google to

identify the relevancy and value of your

site as a search result.

Organic SEO and CRO

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ContentLinks CRO

Google loves great content. We ensure

your website is full of engaging, driven

& accurate content enforcing your

position as an authority in the eyes

of Google.

Our link audit and removal ensures that

your link profile remains strong and

clean of any potentially harmful links

which could cause a Google penalty.

We won’t just bring people to your

website, we’ll evaluate how they

convert to drive up your conversion

rate & ensure a strong ROI.

Technical Optimisation

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Google Webmaster Tools

Duplication & Pagination

Auditing

Crawl & Indexation




key audiences.













Technical optimisation is the building block of your campaign. A website which is strong technically will perform well within

the search results & will allow your website to reach its full potential.

External Link Creation

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Competitions

Infographics & Link Bait

Online PR

Expert Opinions/Commentary




key audiences.















Content Marketing Campaigns

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On page content

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Keyword Research

Content That Converts

Auditing

On-Page Relevancy




key audiences.















Conversion optimisation

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Independent user testing

Iterate

Heat mapping

A/B testing

Working with a panel of independent user testers we will put your

website to the test! We will highlight areas where users are currently

struggling to convert and recommend optimisations to enhance your

conversion rate.

We won’t just test once, we will test time & time again to ensure that

your website continues to perform for the user.

Heat mapping allows us to view the website in the way that your users

do. Through this tool we will evaluate how users are engaging with your

website & which areas are popular.

A/B testing is invaluable in determining the right path for changes on your

website. We will A/B test landing pages & contact forms to evaluate what

really resonates with your users.

Functionality & engagement can make or break your website’s interactions, conversions and most importantly revenue.

We won’t just bring traffic to your website, we will work to enhance the performance of your website - engaging visitors and

driving a strong ROI.

Tailored reporting

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Placescreenshot

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Tailored reporting to suit your needs

As every client is different so is our reporting structure. We have a standard

report set up, however, we will tailor Google Analytics data to identify your

key areas of improvement & we’ll report on these on a monthly basis.

Custom dashboards

Content Efficiency

Referalls

Social

Landing Pages

Case Studies: Hayes Garden World

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As part of our on-going campaign, we provided full-scale SEO

support including technical optimisation, outreach and link

curation, content creation and strategy recommendations.

Since the campaign started we’ve seen a 122% improvement

in traffic year-on-year, and this has led to a 131% increase in

transactions year-on-year for the same time period.

Traffic increased by

122%

131%Monthly transaction increase

www.hayesgardenworld.co.uk

Hayes Garden World is a leading online retailer for garden furniture, tools and accessories

Case Studies: Shade Station

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www.shadestation.co.uk

As part of the SEO campaign we worked to build a strong link

profile for the company and undertook continuous on and off

page optimisation, in addition to conversion optimisation to

improve the overall usability of the website.

Since starting an SEO campaign with Evolutia, search traffic has

increased by over 162%, resulting in an increase of over £104,000

worth of monthly sales.

Out of 30 highly competitive terms that we currently optimise

for, only two are not currently in the top 10 results and these

Shadestation is one of the UK’s largest online retailers of designer sunglasses and watches.

additional monthly sales£104,000 Increase in sales

62%

Traffic increased by

162% keywords in top 10 results28 OF 30

Case Studies: The BMC

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www.thebmc.co.uk

Year-on-year organic traffic increase of

10,000for many terms including “climbing insurance” , “indoor climbing gear” and “mountaineering events”.

#1 Rankings

Since starting the SEO campaign we have seen a significant

increase in organic traffic levels, with a year-on-year increase of

around 10,000 visitors during several months of the year.

We have also seen the highest ever levels of organic traffic to the

website within the first twelve months of the SEO campaign.

The website currently ranks within the top 10 for over fifty

“climbing”, “mountaineering” and “hill walking” keywords with

The British Mountaineering Council offers membership, advice and guidance services for climbers.

Contact us

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Business Development Manager - Tom Markowicz

T: 0161 868 0008 (ex 115)

E: [email protected]

Evolutia SEO Profile

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