Everything You Need to Know to Master Omni-Channel Commerce
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$ 1.8 TRILLION The amount of online and web-influenced retail sales that Forrester expects by 2017, up from $1.3 trillion in 2013. Market Opportunity SPOTLIGHT OMNI-CHANNEL MIXOLOGY: CREATING THE PERFECT CROSS CHANNEL COCKTAIL GET ANSWERS. DRIVE REVENUE. LEARN MORE AT: JIRAFE.COM LINKS: “Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,” http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575 http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf http://balihoo.com/resource/infographics/local-web-infographic/ http://content.monetate.com/h/i/11570016-real-time-marketing-report http://www.nielsen.com/us/en/newswire/2013/a-mobile-shoppers-journey--from-the-couch-to-the-store--and-back.html http://blogs.adobe.com/digitalmarketing/digital-marketing/tablets-trump-smartphones-in-global-website-traffic/ http://www.juniperresearch.com/viewpressrelease.php?pr=382 http://www.l2thinktank.com/research/department-stores-2013 http://www.iriworldwide.com/Portals/0/articlepdfs/E-Commerce%20CPG%20Deck%20Final.pdf http://www.gmaonline.org/news-events/newsroom/cpg-companies-retailers-shift-focus-to-new-rules-of-consumer-engagement-say/ http://www.marketsource.com/blog/2014/06/19/how-are-retail-and-showrooming-evolving/ WHAT YOUR CUSTOMERS ARE DOING MARKETING ONLINE IN STORE Seventy-one percent of social media users are more likely to purchase from brands they follow online, Facebook refers 74% of all social traffic to retail sites. Email has an ROI of around 4,300%. 75% of U.S. Customers like when they are targeted with a personalized offering. Online purchases account for 11 percent of all Macy’s sales, or $3.1 billion per year. Online comparison shopping sites attract 72 million monthly visitors. Fifty-two percent of U.S. consumers buy directly from brands online. The Number of adults who said they have engaged in some sort of showrooming activity while shopping. Amount of consumers who expect to buy online and pick up in-store. Amount of consumers likely to visit a local store if the retailer provides in-store product availability online. 71% 11% 75% 50% 75% 52% 73% 4,300% 72 MILLION $ JIRAFE GIVES YOU ALL THE DATA YOU NEED TO SHAKE THINGS UP. We Give Marketers: • Insight into customer buying patterns so merchants can create more targeted customer experiences • The ability to optimize their product and marketing mix across channels • A unified overview of e-commerce business that ties together online and offline data Merchandisers Use Our Insights To: • Predict customer and buying patterns • Develop product and pricing strategies • Create compelling promotions and campaigns Executives Rely on Jirafe For: • Real-time, on-the-go transparency into business performance across all functions so they can stay ahead of the competition • A single version of the truth with all of their e-commerce data in a single source • Self-serve, easy-to-use insights that enable action oriented to help grow business Category Managers Create Winning Strategies With the Ability To: • Analyze business results and trends to identify opportunities to impact sales • Develop short and long term strategies for department and category growth • Work with marketing and buying teams to drive revenue Customer Support Loves Jirafe Because They Get: • A complete view of customer orders/order history in real time • The ability to track customer behavior and make recommendations based on purchase history. Brands like Nordstrom now display most pinned items on Pinterest in store. Neiman Marcus has an app that alerts sales people when a regular customer enters the store, and then arms them with the customer’s buying preferences. Brands are getting smarter about how the worlds of online and offline retail are converging, and what it means to their customers. However many merchants still struggle with capturing a single view of their data, and using it to drive business decisions. This infographic provides a snapshot of that challenge, and how Jirafe can help capture and transform their data into insights so they can focus on what’s important - growing revenue. MOBILE Ninety-five percent of tablet shoppers who make a purchase with their devices do so at home. Tablet shoppers spend 54 percent more per online order than those on smartphones. Mobile commerce transactions will reach $3.2 trillion in 2017, up from $1.5 trillion in 2013. 95% 54% 3.2 TRILLION
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Transcript of Everything You Need to Know to Master Omni-Channel Commerce
$1.8 TRILLION The amount of online and
web-influenced retail sales that Forrester expects by 2017, up from $1.3 trillion in 2013.
Market Opportunity SPOTLIGHT
OMNI-CHANNEL MIXOLOGY:CREATING THE PERFECT CROSS CHANNEL COCKTAIL
GET ANSWERS. DRIVE REVENUE. LEARN MORE AT: JIRAFE.COM
LINKS:“Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,” http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdfhttp://balihoo.com/resource/infographics/local-web-infographic/http://content.monetate.com/h/i/11570016-real-time-marketing-reporthttp://www.nielsen.com/us/en/newswire/2013/a-mobile-shoppers-journey--from-the-couch-to-the-store--and-back.htmlhttp://blogs.adobe.com/digitalmarketing/digital-marketing/tablets-trump-smartphones-in-global-website-traffic/http://www.juniperresearch.com/viewpressrelease.php?pr=382http://www.l2thinktank.com/research/department-stores-2013http://www.iriworldwide.com/Portals/0/articlepdfs/E-Commerce%20CPG%20Deck%20Final.pdfhttp://www.gmaonline.org/news-events/newsroom/cpg-companies-retailers-shift-focus-to-new-rules-of-consumer-engagement-say/http://www.marketsource.com/blog/2014/06/19/how-are-retail-and-showrooming-evolving/
WHAT YOUR CUSTOMERS ARE DOING
MARKETING
ONLINE IN STORE
Seventy-one percent of social media users are more likely to purchase from brands they follow online, Facebook refers 74% of all social traffic to retail sites.
Email has an ROI of around 4,300%.
75% of U.S. Customers like when they are targeted with a personalized offering.
Online purchases account for 11 percent of all Macy’s sales, or $3.1 billion per year.
Online comparison shopping sites attract 72 million monthly visitors.
Fifty-two percent of U.S. consumers buy directly from brands online.
The Number of adults who said they have engaged in some sort of showrooming activity while shopping.
Amount of consumers who expect to buy online and pick up in-store.
Amount of consumers likely to visit a local store if the retailer provides in-store product availability online.
71%
11% 75%
50%
75%
52% 73%
4,300%
72 MILLION
$
JIRAFE GIVES YOU ALL THE DATA YOU NEED
TO SHAKE THINGS UP.
We Give Marketers: • Insight into customer buying
patterns so merchants can create more targeted customer experiences
• The ability to optimize their product and marketing mix across channels
• A unified overview of e-commerce business that ties together online and offline data
Merchandisers Use Our Insights To: • Predict customer and
buying patterns
• Develop product and pricing strategies
• Create compelling promotions and campaigns
Executives Rely on Jirafe For: • Real-time, on-the-go transparency
into business performance across all functions so they can stay ahead of the competition
• A single version of the truth with all of their e-commerce data in a single source
• Self-serve, easy-to-use insights that enable action oriented to help grow business
Category Managers Create Winning Strategies With the Ability To: • Analyze business results and
trends to identify opportunities to impact sales
• Develop short and long term strategies for department and category growth
• Work with marketing and buying teams to drive revenue
Customer Support Loves Jirafe Because They Get:• A complete view of customer
orders/order history in real time
• The ability to track customer behavior and make recommendations based on purchase history.
Brands like Nordstrom now display most pinned items on Pinterest in store. Neiman Marcus has an app that alerts sales people when a regular customer enters the store, and then arms them with the customer’s buying preferences.
Brands are getting smarter about how the worlds of online and offline retail are converging, and what it means to their customers. However many merchants still struggle with capturing a single view of their data, and using it to drive business decisions. This infographic provides a snapshot of that challenge, and how Jirafe can help capture and transform their data into insights so they can focus on what’s important - growing revenue.
MOBILENinety-five percent of tablet shoppers who make a purchase with their devices do so at home.
Tablet shoppers spend 54 percent more per online order than those on smartphones.
Mobile commerce transactions will reach $3.2 trillion in 2017, up from $1.5 trillion in 2013.
95%
54%
3.2 TRILLION
