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Everything You Need to Know about the New Facebook Page Timelines

http://facebook.com/inboundzombie

Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA

Co-Founder of SocialBrite and 501 Mission Place

Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood, Philanthropy Midwest.

Author: Facebook Marketing for Dummies (January 2012).

Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts

Who is John Haydon?

What’s new about Facebook Pages?

• Cover Image

• Profile Pic

• Messaging Feature

• More Prominent “About” section

• Custom icons for third-party apps

• Visitors see their friends

• Pinning & Highlighting

• Milestones

• Timeline

What’s new about Facebook Pages?

Anatomy of a Facebook Page Cover Image - Dynamically reflects your

Profile Pic - Must be simple so that it is

clearly seen at 32px

Messaging Feature - Allows you to

develop deeper relationships with fans

More Prominent “About” section -

Must be brief.

Custom icons for third-party apps

- Should reflect a consistent color scheme

Visitors see their friends - Leverages

social proof

Pinning - Allows you to feature an update

for 7 days

Milestones - Tell the story about your

Must be brief.

social proof

for 7 days

Must be brief.

social proof

for 7 days

Must be brief.

social proof

for 7 days

Must be brief.

social proof

for 7 days

Must be brief.

social proof

for 7 days

Must be brief.

social proof

for 7 days

Must be brief.

social proof

for 7 days

brand. Change your cover frequently!

Must be brief.

social proof

for 7 days

Cover Image - Think of your cover image as taking the place of the default landing tab. The purpose of your cover image is to create a powerful first impression that will convert.

Simplify Your Profile Picture – The new profile picture (AKA avatar) is now 180 pixels square. This means that you can no longer include a call to action (as some organizations did previously).

Complete Your About Section – The about section has more prominence just below the cover image. This will include your address and contact information if you have a Facebook Place, or just a brief description if you have a Facebook Page.

Create Milestones - Up until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Milestones allow you to select any date in the past.

Direct Attention with Highlights and Pins – Up until now Facebook admins had little control over how posts were displayed on their Page. and visitors to that page would see updates in either reverse chronological order or in an order determined by Facebook’s Edgerank.

How do new Pages change the Facebook game?

Questions?

Facebook Foundations - Critical Tactics for Success

Save 20% when you attend tomorrow’s webinar:

Go to: http://bit.ly/NewFacbookFoundationsUse “timeline” as the coupon code.

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