Everything Speaks Debra Cross Everything Speaks Fall 2011.

23
Everything Speaks Debra Cross Everything Speaks Fall 2011

Transcript of Everything Speaks Debra Cross Everything Speaks Fall 2011.

Page 1: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Everything Speaks

Debra CrossEverything SpeaksFall 2011

Page 2: Everything Speaks Debra Cross Everything Speaks Fall 2011.

What this is not

• Image consultation• Personal stylist session• Judgment about personal choices

Page 3: Everything Speaks Debra Cross Everything Speaks Fall 2011.

What this is

• A chance to renew and refresh your message• A reminder about your institution’s message

Page 4: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Agenda

• Your brand• The value of deportment• Your telephone demeanor• Your electronic brand• The visual reflection of you

Page 5: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Defining Your Brand

• Describing your authentic self• Representing your institution• Delivering the message

Page 6: Everything Speaks Debra Cross Everything Speaks Fall 2011.

7/60

Page 7: Everything Speaks Debra Cross Everything Speaks Fall 2011.

On the Phone

Most people remember

only

10% of what they hear

Page 8: Everything Speaks Debra Cross Everything Speaks Fall 2011.

On the Phone• Equipment– Headset, hand held, conference/speaker

phone• Have information at hand• Would it help to stand?• Be engaging• Clarify acronyms & jargon• Update your voicemail message• Respond to messages• Leave voicemail messages cleanly & clearly

Page 9: Everything Speaks Debra Cross Everything Speaks Fall 2011.

The art of conversation

• What gets in the way?• Generational challenges & opportunities• Focus on the issues• Listen• What are detractors?• Why does your voice matter?

Page 10: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Voice

• How does voice sell your message?– Conversational tone– Volume– Vocabulary– Clarity– Uptalk

“The words you choose to say something are just as important as the decision to speak”

- Unknown

Page 11: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Email• Understand your institution’s standards– Font/color with professional settings– Skip text talk

• Is this message right for email?– What is the purpose?– Is it effective?

• Think about your recipient– Would I say this to the person’s face?

• Specific subject line• Use recipient’s name

Page 12: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Step away from the keyboard!• All caps• Be prudent with personal• Sloppy• Jokes• Loooong email messages• Overly shared• Overly bounced• Reply all• Angry• Gossip/critical/complaining• A dodge• Sarcasm• Forwarding without permission

Page 13: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Internet Identity

• How do you want to be perceived?– Professional– Personal

• Monitor your own name• Monitor photos• Manage your privacy settings carefully• You don’t need to share everything

Page 14: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Most people remember80%

of what they see

Page 15: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Appearance in dress

Not to be underestimated

Page 16: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Appearance in dress

• Doesn’t have to break the bank– Be practical• Consider multiple combinations• Pre-set options

• Know your institution’s dress code• Be appropriate – consider your setting• Casual days

Page 17: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Can’t go wrong

• Appropriate– Setting– Age– Task

• Fit – a tailor can be your best friend• Pressed• Updating doesn’t have to be “trendy”• Care for your clothes• Grooming• Tattoos & piercings• Authentic

Don’t forget shoes and accessories

Page 18: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Be authentic

• Radiate confidence, credibility, competence• Highlight your best self• Don’t let your appearance get in the way of

your message

Page 19: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Resist!

• Poor fit• Worn out clothing• Logo tee shirts• Overuse of perfume/cologne• Baseball caps• Head to toe trends• Casual wear• Break lines where they shouldn’t be• Too revealing• Beach wear• Shear or overly clingy attire

Page 20: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Do!

• Dress for the job that you want; not the one you have

• Rather than choosing based on how your feel, choose how you want to feel

• Have a professional photo taken

Page 21: Everything Speaks Debra Cross Everything Speaks Fall 2011.

• Remember –You own your brand–You’re sending your message and that

of your institution–You can be a leader

Page 22: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Thank you!

Questions?

Page 23: Everything Speaks Debra Cross Everything Speaks Fall 2011.

Sources

• Working World 101, Bridget Graham & Monique Reidy, 2009• Face To Face – How to reclaim the personal touch in a digital world, Susan

RoAne• Dress Your Best, Clinton Kelly & Stacy London, 2005• Emily Post’s Etiquette, Peggy Post• Blogs.hbr.org• Online.wsj.com• Jobs.aol.com• Amomknowsbest.com• Golocalprov.com