Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

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Transcript of Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Page 1: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
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Copyright©2014byBobbiBrown.Coverphotograph©2014byHenryLeutwyler.Allrightsreserved.Nopartofthisbookmaybereproducedinanyformwithoutwrittenpermissionfromthepublisher.

LibraryofCongressCataloging-in-PublicationDataavailable.ISBN:978-1-4521-1961-8(hc)ISBN:978-1-45213747-6(epub,mobi)DesignedbyPamelaGeismarChronicleBooksLLC680SecondStreetSanFrancisco,California94107www.chroniclebooks.com

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CONTENTS

Introduction/7

1thebasicsBRUSHESANDTOOLS/12

HEALTHYEYES/17

BASICEYETECHNIQUES/26

Corrector/28

Concealer/31

Brows/32

EyeShadow/34

Eyeliner/36

Lashes/40

2getthelookClean/54

Sparkly/56

Nude/58

Bronzed/60

Fun/62

Winged/64

GildedWinged/66

Smokey/68

SoftSmokey/70

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RetroGlam/72

3hey,four-eyes!MyLifeinGlasses/86

TheHistoryofEyewear/88

YOURPERFECTGLASSES/90

MAKEUPFORGLASSES/102

Acknowledgments/120

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INTRODUCTION

Iwrotethisbooktoteachyouhowsimpleitistomakeupyoureyes.Onceyoumasterthebasictechniques,therestisactuallyprettyeasy.WithEverythingEyes,you’llbeabletoachievebeautifuleyesthatpopinafewsteps.First,I’llshowyouhowtoworkwiththerighttoolsandproducts.Then,we’llmoveontotenofmygo-toeye-makeuplooks,fromsparklytosmokeytoretroglam.If,likeme,youwearglasses,youwilllearnhowtochoosetheperfectpair(ortwo)andhowtomakeyoureyesstandoutfromunderyourlenses.

Allofthemodelsinthisbookarerealgirlswhosetransformationsarebothstunningandachievable.Nowyoucanrockamazingeyes,too.

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Withtherighttoolsandsimplemakeuptechniques,anyonecanbetheirownmakeupartistandcreate

stand-outeyes.

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brushesandtools

Therighttoolsmakeallthedifference.Thisisespeciallytruewhenapplyingeyemakeup.Whetherit’sgettingconcealertoblendin,creatingasmokeyeye,ordrawingtheperfectline,usingthecorrectbrushortooliskey.

TherearefiveessentialbrushesthatIrecommend:aconcealerbrush,afullereyesweepbrush,aroundedeyeshadowbrushwithnaturalbristles,aflateyelinerbrush,andabrowbrush.Thesefivewillhelpyoucreateabeautiful,classiceye.Ifyouwanttotrymoreadvancedtechniques,addafewmorebrushestoyourbeautyarsenal.Thisglossarywillhelpyoudecideexactlywhatyouneedtocreatethelookyouwant.Goodbrushesmakecreatingstunningeyesthatmucheasier.

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THEFIVEESSENTIALBRUSHES

CONCEALERBRUSH

Thisisataperedflatbrushthatletsyouplacetherightamountofundereyeconcealeronlywhereyouneedit.Thefinetipisdesignedtoreachtrickyspotsliketheinnercornersofeyes.Whileconcealerbrushesshouldbefirm,itisimportantthatthebristlesbesoft,notscratchy,becauseofhowdelicatetheskinaroundyoureyesis.

EYESWEEPBRUSH

Thisfull,roundedbrushistheperfectmultitasker.Useittoapplyshadowovertheentirelid,thelowerlid,oreventhecrease.

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ROUNDEDEYESHADOWBRUSH

Theidealbrushforsweepingshadowacrossthelowerlidisamediumbrushwitharoundededgeandsoft,naturalbristles.Bevelededgesbeautifullylayerandblendcolor.

EYELINERBRUSH(FLAT)

Thisbrushcanbeusedwetordrytocreatetheperfectlinewhetheryoupreferyourlinerthinorthick.

BROWBRUSH

Abrushwithangledbristleshelpsdepositjusttherightamountofpowdershadowtodefineandenhancebrows.

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ÀLACARTEBRUSHES

EYESMUDGEBRUSH

Thebesttoolforcreatingasmokeyeye,thissmallbrushisamazingforlayeringcoloronthelowerlidandinthecrease.Itisalsosmallenoughtosmudgeliner.

EYEBLENDERBRUSH

Aneyeblenderbrushwithlong,softbristlesgentlyblendsshadowstogetherforabeautifulfinish.Becauseofitslighttouch,youcanalsouseitforsettingconcealerwithfacepowder.

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CREAMSHADOWBRUSH

Creamshadowsrequirespecialsyntheticbristles.Thissmallbrushisdesignedtoworkwithallofmylong-wearshadows,distributingtheperfectamount.

EYELINERBRUSH(ULTRAFINE)

Tocreateanexpertlinewithliquidorgeleyeliner,lookforaslim,taperedbrush.Syntheticbristleshelpliquidlinerglidesmoothlyontheeyelid.

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*afewthoughtsonbristlesWithnaturalandsyntheticbristles,oneisn’tbetterthantheother.Italldependsonwhattypeofmakeupyouareusing.Here’swhatyouneedtoknowaboutbothkinds.

NATURAL

Cruelty-freenaturalbristlesmadefromponyorgoataretheidealmaterialforworkingwithpowdershadowsorliners.Theydeposittherightamountofpowderandmakeiteasytoblendcolorsandsoftenlines.

SYNTHETIC

Cream-basedproductssuchasgelliner,creamshadows,concealer,andcorrectorrequirestiff,precisebristlesmadefromsyntheticfibers.Unlikenaturalbristles,whichwillberuinedbycreamyproducts,theseversionsaredesignedtohandleandapplyliquid-basedmakeup.

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*maintainingyourbrushesYourbrushescanlastforyearsifyoucleanthemeveryfewweeks.Here’show.

•Startbyplacingacoupleofdropsofbrushcleanser,mildsoap,orbabyshampooinyourpalm.

•Addatinyamountofwatertothebrushandplacethebristlesinthesoapinyourpalm,workingupalatheronthebrush.

•Verygentlyrinsewithwarmwater.

•Dryoffwithapapertoweloradryclothandreshapethebrush.

•Letthebrushdryhangingofftheedgeofacounter.

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OTHERUSEFULTOOLS

TWEEZERS

Thereisnothingmorefrustratingthantryingtowieldapairoftweezersthatjustdon’twork.Investinagoodpairthatiswideenoughforaneasygripandslantedtoafinepoint,makingiteasytopluckeventhefinesthairs.

BROWGROOMINGBRUSH

Stiff,flatbrusheshelpquicklygroombrowsintoplaceforaneat,polishedlook.Brushingbrowsisasteppeopleoftenignore,butitreallymakesadifferenceinyourlook.

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EYELASHCURLER

Afoolproofwaytoinstantlyopenyoureyes,aneyelashcurlerextendsandcurlslashesbeforeyouputonmascara.Lookforversionsthatareeasytogrip,havecushionedpads,andshapethelashesintoanatural-lookingcurl.Alwayscurllashesbeforeapplyingmascaratoavoidbreakingthem.

YOURFINGERS

Oneofthebesteyemakeuptoolsyouhaveisyourfingers.Thewarmthofyourfingershelpsmakeupblendmoreeasilyintoyourskin,makingcorrectorandconcealerlookmorenatural.Andbecausetheskinpicksupcolormore

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intenselythanabrush,yourfingerscanprovideadenser,strongerapplicationofeyeshadowcolor.Whenyouhavefinishedapplyingyoureyemakeupwithbrushes,relyonyourhandsfortouch-upssuchasblendingshadow,correctingliner,andremovingstraypowder.

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healthyeyesAchievinggorgeouseyesisaboutmorethanjustmakeup.Yoursleephabits,nutrition,andtheingredientsinyourproductsallplayapartinhowgreatyoureyeslook.

Lifestylealsocounts.Toomuchsodiumandalcohol,stress,smoking,orlackofsleepwillallshowupintheformofdarkcircles,bags,andevenwrinkles.Avoidthosetriggersandyouwillnoticeabigdifferenceinyoureyes.Drinkingmorewater,eatinglotsoffruitsandvegetables,avoidingprocessedsaltyfoods,goingtobedearlier,andexercisingregularlywilldomoretogiveyoubeautiful,brighteyesthananycreamormakeupcan.

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*thedoctorsaysIt’safactoflifethateveryone’seyesightstartstodeclineatageforty.Thegoodnewsisthatyoucantargetavarietyofeyeissueswithbetternutritionandgoodeyehabits.Iaskedmyophthalmologists,Dr.TanyaCarterandDr.FrankBarnes,Jr.,tosharetheirtipsfortakingcareofyoureyes.

GOEASY

Alwaysreadwithgoodlightingandfromahealthyworkingdistance.Don’tholdreadingmaterialorelectronicdevicescloserthanelbowlengthfromyoureyes.Besuretoresteyeseverythirtyminutesbylookingupfromyourtaskandfocusingyoureyesonadistanttarget.

KEEPYOUREYESCLEAR

Manageeyerednessbytreatingunderlyingcauseslikelackofsleepordryness,ratherthanreachingforover-the-countereyedrops.Thedropscanactuallymakeyoureyesmoreredandirritatedovertime.

FOCUSONNUTRITION

Boostingyournutrientscanhelpmanageconditionssuchasmaculardegeneration,glaucoma,diabeticretinopathy,andlipidteardeficiencydryeye.Antioxidant-richfoodsthatincludevitaminsA,C,andEandzinchelpmaintainretinalcells.Kale,spinach,broccoli,anddarkgreenlettucescontaincarotenoidssuchasluteinandzeaxanthinthathelpprotecttheretinaagainstUVdamageandareassociatedwithimprovedvisualacuityandcontrastsensitivity.Omega-3essentialfattyacidsfoundinfish,ortakeninpillform,helppreventdryeyeandpromotehealthyretinalfunction.

WHATTOLOOKFORINEYECREAM

Whetheryouwanttotackledarkcircles,puffiness,crow’s-feet,orwrinkles,thereareproductstohelp.Thebestcreamsandserumsboastspecialingredientsthattargetyourtroublespots.Hereareafewkeyingredientstolookfor.

ALOEVERA

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Thebestsunburntreatmentaroundisalsoknownforsoothingthedriest,mostinflamedskin.Whenyouwanttohydrate,calm,andnourishskin,lookforproductsthatincludealoe.

ANTIOXIDANTS

Greenteaextract;vitaminsA,C,andE;andgrapeseedextractareproventoneutralizefreeradicals(highlychargedoxygenmoleculescausedbysun,smoking,andstressthatcancauseinflammation,lossofcollagen,wrinkles,anddarkspots).Antioxidantscounteractfreeradicaldamageandboostcellrepair,fadediscolorationandblotches,andstimulatecollagenproduction.

CAFFEINE

Drinktoomuchcaffeineandyoucandehydrateyourskin.Butasaningredientineyecreams,caffeineisatotalbeautyenhancer.Caffeinehasbeenshowntoreducepuffiness,tightenskin,andminimizedarkcircles.

GREENTEAEXTRACT

Studieshaveshownthatgreenteaextractisoneofthemosteffectiveantioxidantsatneutralizingfreeradicalsandisanespeciallypotentantiagingingredient.

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HYALURONICACID

Thisistheingredientforthirstyeyes.Hyaluronicacidworkstoplumpupskinandboostskincellswithextramoisture.

PEPTIDES

Peptidesincreasecollagenandelastinproductiontohelpkeepwrinklesatbay.Theyarealsoextremelygentle,makingthemagoodchoiceifyouhavesensitiveskin.

VITAMINC

BecausevitaminCisproventoincreasetheproductionofcollagenandelastin,itisapowerfultoolagainstwrinkles.LookforformulasthatuseascorbicacidandarepairedwithvitaminEtoboostitseffectiveness.

VITAMINE

Apowerfulantioxidantthatrepairs,protects,andmoisturizes,vitaminEalsohasincrediblysoothingandcalmingproperties.

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*awordaboutretinolRetinol,apotentvitaminAderivative,isconsideredoneofthemosteffectivewaystotreatfinelines,wrinkles,andsunspots.Retinolstimulatescellturnoverandincreasescollagenproduction.However,itcanonlybeusedatnightbecauseitinteractspoorlywithsunlight.Ifyouhaveverysensitiveskinyoushouldavoidretinolcompletely,asitcantriggerrednessandrashes.

NATURALEYETREATMENTS

Sometimesthebesteyetreatmentsarethesimplest.Whenitcomestobloatingandpuffinessinyourface,nothingbeatsavoidingsaltymealsanddrinkingafewcupsoflemon-orcranberry-infusedwater.Youcanalsofindsomeofnature’sbesteyebeautyboostersjustbyopeningupyourfridgeorreachingintothepantry.Followingareafew.

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COLDTEABAGS

Roughnight?Teabagswillhelp.Steeptheminhotwaterforfiveminutes,wringthemout,andcoolinthefridge.Liebackwithyourheadelevatedandthecoldteabagsplacedonyoureyes.Thecaffeineingreenorblackteawillhelpreduceswelling,whilechamomilecalmsrednessandirritation.

CUCUMBERS

Yes,it’strue:Slicedcoldcucumbersplacedoneyesareamazingatde-puffingandreducingirritationthankstotheircooltemperatureandastringentproperties.

JOJOBAOIL

Appliedwithacottonball,jojobaoilisaveryeffectiveandhydratingnaturalmakeupremover.Iteasilyremovesshadowandliner,andmakesagreatmoisturizerinapinch.

SLEEPINGWITHYOURHEADELEVATED

Apillowthatkeepstheheadandnecksupportedandelevatedhelpspromotelymphaticdrainage,makingsurethatfluiddoesn’tsettleintheskinaroundyoureyes.Whilesleepingflatonyourbackmightbefineforyourback,it’snotgoodforpuffiness.

TAKEITOFF

Becausetheeyeareaissodelicate,youshouldonlytakeoffyourmakeupwitharemoverspecificallydesignedforeyes.Irecommendgentleformulasthatincludesoothingingredientssuchasaloeveraandrosewaterextract.Ifyouwearwaterprooforlong-weareyemakeup,youwillneedaproductformulated

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toremovelong-lastingmakeup.

Thebestwaytoapplyeyemakeupremoveriswithacottonballorpad.Acottonswabcanfinishoffanyextratraces.

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*thedoctorsaysTherearesomanyamazingproductsoutthereforeyes.However,itcanbehardtonavigateallyouroptions.IaskeddermatologistDr.RosemarieIngletonforadviceonalleviatingthethreemostcommonbeautycomplaints.

DARKCIRCLES

EyecreamswithvitaminKworktocombatundereyedarkness.

PUFFINESS

Productswithcaffeine,greenteaextract,chamomile,andMatrixyl(anantiagingingredient)arebest.

WRINKLES

Lookforproductsthatcontainretinol,alphahydroxyacids,Matrixyl,hyaluronicacid,neuropeptides,andgrowthfactors.

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*askaproductdeveloperHOWLONGDOIKEEPEYEMAKEUP?

WeaskedGabrielleNevin,VPofGlobalProductDevelopmentatBobbiBrownCosmetics,howlongyoushouldkeepyourfavoriteproductsbeforeupdatingthem.Here’swhatsheshared.

•Facepowderandpowdereyeshadow:Twoyears

•Eyeliner:Twoyears

•Mascara:Sixmonths

•Correctorandconcealer:Twoyears

•Eyecreams:Sixmonths

•Brushes:Morethan10yearswithpropercare(seepage15)

Intheeventofaneyeinfection,youmayneedtotossanymakeupthatcameintocontactwiththeinfection.It’sbesttoconsultyourdoctor.

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basiceyetechniquesFromhowtobanishundereyecircleswithconcealerandcorrectortomakingyoureyespopwithliner,herearemyfoolprooftipsforachievinggorgeouseyes.

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correctorIfrequentlygetaskedwhatistheonetypeofmakeupthatIabsolutelycan’tlivewithout.Myanswerisalwayscorrectorandconcealer.Theyaretheproductsthatcanmostdramaticallyimprovethewayyoulook.Whenyouapplycorrectorandconcealer,youappearlesstired,morerefreshed,andinstantlybrighter.That’swhyIcallthemthesecretoftheuniverse.Thecombinationofbothproductsmakethemtherockstarsofanywoman’smakeupbag.

Ifyouhavechronicdarkcircles,ormaybejusthadalatenight,layercorrectorunderneathconcealer.Correctorisapink-orpeach-basedundereyemakeupdesignedtoneutralize,brighten,andcounteractdiscolorationaroundtheeye.

CHOOSINGYOURSHADEOFCORRECTOR

Pink-orbisque-tonedcorrectorsworkforwomenwithpaletomediumskin.Womenwithwarmerskintonesshouldlookforpeachcorrector.Darkerpeachordarkbisquecorrectorworksondarkerskintones.Ifyourcorrectorappearstoowhiteafterapplication,it’snottherightshade;godarker.Ifit’stooyellowordoesn’tinstantlybrighten,golighter.

APPLYINGCORRECTOR

Startbyapplyingasmallamountofquick-absorbingeyecream.Then,applycorrectorwithabrushtotheinnercorneroftheeyearea,placingitonlywhereyouseedarkness.Then,gentlyblendwithyourfingers.Next,cleanyourbrushwithatissuebeforeapplyingconcealer—correctorandconcealerdon’tworkiftheyaremixedtogether,theyworkwhenlayered.

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CORRECTOR&CONCEALERTIPS

•Alwaysuseasmallamountofhydratingeyecreambeforeapplyingcorrectorandconcealer.Makesurethecreamabsorbsintoyourskinandisnottoogreasy,otherwiseyourmakeupwillsliderightoff.

•Yourskincoloroftenvariesfromwintertosummer.Ifyouchangetoaslightlydarkerfoundationinthesummer,youmayneedaslightlydarkerconcealeraswell.

•Layerandpattheconcealerwithyourfingerstohelpblenditintotheskin.Nevertugorpullatthedelicateskinaroundtheeyes—dabandsoftlyblend.

•Paleyelloworwhitesheerpowderontopofconcealerwillsetitinplace.

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concealerYellow-basedconcealersworkmagicwhenappliedovercorrectorwithacleanbrush.Theylightenthedarkareas,coverupredness,andinstantlymakeyoulookrested.Theybrightenyoureyearea,givinganimmediatelift.

CHOOSINGYOURSHADEOFCONCEALER

Topicktherightshadeofconcealer,lookforayellow-basedcreamyformulathatisoneshadelighterthanyournaturalskintone.Womenofallskintonesbenefitfromayellow-basedformula.Theyellowblendswellintotheskin,makingyoulookawakewithoutlookinglikeyou’rewearingalotofmakeup.

APPLYINGCONCEALER

Withacleanbrush,applyconcealerontopofcorrector,makingsuretogoclosetotheeyelashesandintheinnercornerandsocketoftheeyes.Blendwithyourfingersuntilitappearssmooth.

FINISHWITHPOWDER

Setconcealerwithpowdertokeepitfromcreasingandmakeitlastevenlonger.Simplyapplyalightdustingofyellow-tonedpowderoverconcealerwithaneyesweepbrush.Ifyouareverypale,trytranslucentpowder.Gowithpeach-basedpowderifyouhaveadarkerskintype.

TROUBLESHOOTING

If,afterapplyingcorrectorandconcealer,itlooksdryunderyoureyes,you

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didn’tstartoutwithenougheyecream.Ifanythingsmears,youlikelyappliedtoomuchcreamandshouldaddmorepowdertofinish.

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browsBeautifullyarchedeyebrowsreallyframetheeyeandaddbothpolishanddefinition.Theyalsoprovideaninstanteyelift.

SHAPINGBROWS

Togettherightbrowshapeforyourface,seeaprofessionalfirst.Evenifyouhavealreadyover-tweezedorhavecreatedunevenbrows,anexpertwillbeabletoguideyoutoachievingtherightshape.Oncethatshapeisestablishedyoucankeepituponyourownbytweezinghairsastheygrowbackin.Whenyouaregroomingyourownbrows,yourbesttoolsareapairofprofessional-qualitytweezersandashadowpencil.

DEFININGBROWS

Definingyourbrowsreallycompletesyourlook.Itisastepthatisoftenoverlooked,butonceyoustartdoingityouwillwonderwhyyoudidn’t.

Beginbytakingastiffangledbrowbrushandeyeshadowinthesametoneasyourhairand/orbrowcolor.Applyfromtheinnercornerofyourbrowsandbrushstraightup.Fortherestofthebrow,brushupandoverandworkyourwayfromtheinnercornerthroughthearchandontotheendwithlightstrokes,fillinginanygapswithpowder.

Ifyourbrowsaremessyandunruly,applyaclearbrowshaperaftercolorapplication.Thismascara-likewandwithliquidcolorbothtamesanddefinesbrows.Forasubtlelook,youcansimplybrushupyourbrowswithaproductlikemyNaturalBrowShaper.

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BROWCOLORTIPS

•Yourbrowcolorshouldmatchyourhaircolor,butifyouhaveblackhairgowithaslightlysoftershadesuchasadeepbrown-black.Ifyouareblonde,keepbrowslighterbutinthesametoneasyourhair.

•Ifyouhavebarespotsthataren’tfixedwithpowder,filltheminwithabrowpencilinthesametoneasyourhairorbrows.

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eyeshadowEverywomanshouldknowhowtodoaneasy,classiceyeusingtwoshadowsthatworkwithherskintone.Pairthiseyeshadowlookwithlinerandmascaraandyouwillalwayslookprettyandamazing.

CHOOSINGEYESHADOWCOLORS

Forabasiceye,startwithalightshadowasyourbase.Itshouldlightenyourlidandbealmost,butnotquite,invisible.Youwanttogowithacolorthatenhancesyournaturalskintonewithoutlookingtooashy,pink,orgray.Womenwithfairskinshouldlookforwhiteorboneshades,whilewomenwithdarkercomplexionsshouldchoosebanana-orpeachy-tonedshadows.Inabasiceye,themediumshadowshouldbeoneshadedarkerthanyourskintone.Beige,softbrown,orgrayshadowsarenicechoicesforfairskin,whilecamelorrichbrownsarerightforwomenwithdarkerskin.

APPLYINGEYESHADOW

Achievingabeautifulclassiceyewithshadowcanbedoneintwosteps.Simplytakeaneyeshadowbrushandapplyalightpowderbasecoloralloverthelid,fromthelashlinetothebrowbone.

Next,applyyourmediumshadewithashadowbrushfromthelashlinetothecrease,allacrossthelowerlid.Foradditionaldepth,youcanaddathird,slightlydarkercolorintothecrease,blendingjustaboveandbelowthecrease.

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EYESHADOWTIPS

•Ifyouhaverednessaroundyoureyes,stayawayfromshadowswithredorpurpleundertonesasthesecolorswillexacerbatetheredness.

•Forafoolproofeye,layershadowsfromlighttodark.Startwiththepalestshadowasthebase,thenlayeramediumshade,andapplythedarkestshadelast.

•Powdershadowsaregreatforbeginners.Theyblendmoreeasilythancreamshadowsandareeasytocorrectifyoumakeamistake.Creamshadowsallowforadenserapplication.

•Therearenorulesforhowmanyshadowcolorsyouneedtocreateabeautifuleye.Sometimesoneamazingcolorisallyouneed.

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eyelinerFrompenciltopowdertogels,therearemanyformulasofeyeliner.Eachcreatesadifferenteffect.Gellinercanbedramaticandlong-wearing,whilepowdercanbesofterandmoresubtle.Ifyoumakeamistake,justdipacottonswabineyemakeupremover,takeofftheliner,andbeginagain.Duringtheday,youshouldbeabletocorrectanysmudgeswithacottonswabortissue.MakeupartistCassandraGarciaisawizwithliner.Iaskedhertosharehertechniquesforapplyingeverykindofliner.

POWDERLINER

Powdershadowoffersoneoftheeasiest,mostfoolproofwaystolineyoureyes.Applieddry,thelinewillbesofterandmorediffused.Applieddamp,thelinerwillbestrongerandlonger-lasting.

Thethicknessofthelinedependsonthetypeofbrushyouuseandhowboldyouwantyourlook.Thethickertheliner,thebolderthelook.Aflateyelinerbrushisgreatforpowderliner;youcaneasilybuildupyourlinefromverythintothick.

Toapplyliner,startfromtheoutercornerworkingyourwayintowardtheinnercorner.Makesureyougoasclosetothelashlineaspossiblewithoutanygap.Drawthelineallthewaytotheinnercornersothelinelookssmooth.

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APPLICATIONTIPS

•Tomakesureyourlinerpops,alwaysapplylineraftereyeshadow.

•Thethickestpartofthelineshouldalwaysbeontheoutsidecorneroftheeye,whilethethinnestisattheinnercorner.Thistrickvisuallyliftstheeyeandhighlightsyoureyeshape.

•Makesureyoucanseethetoplinewhenyoureyeisopen.Ifnot,thelineistoothin.ThisisespeciallyimportantondeepsetandAsianeyes.

•Ifyoualsolinethebottomlashline,rememberthatitshouldbeamuchsofterlinethanonyourupperlid.

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EYELINERTIPS

•Ifyouhavealotofundereyedarkness,skipliningthelowerlashlineasitwillonlydrawattentiontotheproblem.Instead,justusewaterproofmascaraonthelowerlashes.

•Thetopandbottomlinesshouldconnectattheoutercornerofyoureye.Thisbestdefinesyoureye’snaturalshape.

•Alwayslineallthewayacrossfromtheoutercornertotheinnercorner.Neverlineonlyhalfway.

•Tosoftentheline,justuseyourfingeroracottonswabtosmudgeslightly.

•Powderlinercansoftenatoo-harshgellinerandmakeitlookdiffused.

•Gelorinkpenlinerontopofapowderlinerhelpscreateasexy,smokeyeyewithacleansharpedge.

•Here’sagreattrickifyoulikethelookofthepencilbutfindithardtoapply:Takealinerbrushanduseittopickupcolorfromyourpencil,thenapplywiththebrush.Thiswillcreateamoreintenselinethanjustdrypowder,butwillbeeasiertoapplythanpencil.

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PENCILLINER

Thenewestpencillinersarelong-wearversionsdesignedtostayonallday—nostreaking,nosmearing.Youwillbeabletocreateathinpreciselineor,ifyougowithakajalliner,aslightlysmudged,sexylook.

Toapplyliner,drawthepencilacrossthelashline,startingfromtheoutercornerin.Lineyourwayacrossthelashlineuntilyourlineissmoothandeven.Makesuretherearenogapsbetweenthelinerandlashline.Ifyouwantasoftereffect,useyourfingerorabrushtosmudge.

Foraddeddefinition,youcanalsolinethelowerlashlineusingthesametechniquegoingfromoutertoinnercorner.Itisimportantthatyouconnecttheupperandlowerlinesattheoutercornerofyoureye.

GELLINER

Gellinerprovidesaclean,crispline.Italsooffersthedensestcoloryoucanget.Smudge-proofandwater-resistant,gellinerlastsalldaysoit’sperfectforday-to-night.Doubleliningwithagelfirst,thensmudgingwithapowderlinerwillcreatealookthatisevenmoredramatic.

Touse,youwillneedasyntheticbristlebrushdesignedforworkingwithgelformulas.Forthebestcontrol,chooseasmall,slim,taperedbrush.

Dipthetipofthebrushintothepottocapturethegel.Beginbyapplyingthelinerveryclosetothelashlinefromtheoutercornerin.Ifthere’sagapbetweentheeyelinerandyourlashline,fillitinwithextraliner.

Gelcanalsobeusedforliningjustunderthetoplid(thisiscalledunderlining)foraddeddrama.Gelcanbetooharshforthelowerlashline;trypencilinstead.

INKLINER

Page 56: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Inkeyelinercombinestheintensityofagellinerwithaneasy-to-useapplicatorthatisalmostlikeapen.It’sidealifyouwanttocreatewingedliner(seepage64)oramoredefinedline.

Usingthetip,applythelinerinlong,smoothstrokesfromtheoutercornerin.

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lashesForaquickandeasywaytodefineandopenupyoureyes,mascaraisaneverydayessential.Differentformulasdeliverdifferentbenefits,includinglengthening,thickening,andenhancinglashes.Long-wearorwaterproofversionscanstayonforuptotwelvehours.

Chooseamascarabasedonyourneeds.Skimpylashesbenefitfromalengtheningformula.Sparselashesneedathickeningoption.Volumizingversionsenhancelashes.Youcanlayertwodifferentmascaraformulasformaximumeffect.Thegoalistoworkwiththelashesyouhavetoachievethelashesyouwant.

Forcolor,Ialmostalwayschoosetheblackestofblackmascara.Ifyouwantamoresubtlelook,trydarkbrown.

CURLING

Alashcurlerisagreattooltoopenuptheeyes.Itisn’tanessentialstep,butitdoescreateamoredramaticeye.Ifyouhavelashesthatstickstraightoutorpointdownwarditwillreallyhelp.

Alwayscurllashesbeforeyouapplymascara,otherwiseyoumaybreakyourlashes.Crimpatthebaseofthelashes,thenholdthecurlerforfivetotensecondsasyouliftupandletgo.Justonceisenough.

Foraquickpick-me-upyoucanjustuseyourfingers,holdingthelashesinacurlwithyourfingertipsforafewseconds.

APPLYINGMASCARA

Holdthewandhorizontallyandstartatthebaseofthelashes.Rollthewandas

Page 58: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

yougouptothetipofyourlashestohelpseparateandavoidclumps.Repeatonceortwice(noneedtoletlashesdrybetweencoats).Beforelashesdry,gentlypressthemupwithyourfingerstocurlthemandopenyoureyesupevenmore.

Forslightlymoredefinition,applymascaratothelowerlashesbutuseamuchlightertouchandonlyonecoat.

Page 59: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

MASCARATIPS

•Alwayscurllashesbeforeapplyingmascara.

•Toavoidsmearingmascara,makesurethereisn’ttoomuchmoistureonyourlidorundereyearea.Ifyouareusingacreamshadoworagelorinkliner,makesurethatthemakeuphasdriedbeforeyoucoatyourlashes.Alwayssetyourconcealerwithpowdersotheareaundertheeyeisdry.

•Thebestwaytotakeoffmascaraiswithatissueorcottonpadandeyemakeupremover.Blotratherthanrubitoff.

•Alwaysputthetopwandbackandtightenthecaptokeepmascarafresh.

•Replacemascaraeverythreetosixmonthstoavoidbacteriabuildup,whichcanleadtoeyeinfections.

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*thebasiceye1fillinbrows2lightshadowalloverlid,fromlashlinetobrowbone3mediumshadowonlid,fromlashlinetocrease4deepermediumshadowincrease,blendingslightlyaboveandbelowcrease5linerallaroundeyes,meetingattheoutercorner6blackmascaratopandbottom

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TECHNIQUESFORTHEEYESYOUHAVE:SHAPES

Page 62: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

CLOSETOGETHER

Trycreatingawingedeffectwithbothshadowandliner.Extendalightshadowcolorupandoutbeyondtheeye.Applyanextradabofthelightshadowontheinnerlowerlidstogivetheillusionofdistancebetweentheeyes.Adeepereyeshadowlayeredinthecreaseandouttothewingwillopenuptheeyes.Thisillustrationshowsgrayshadowasthebasecolorwithnavyblendedontopfordepth.

FARAPART

Anythinggoes,exceptforwingedshadoworwingedliner,whichwillmakeyoureyeslookwider.Ifyoulineyoureyes,makethelinethickonthetop.If

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youlinethebottomaswell,havethetopandbottomlinesmeetattheouterandinnercorneroftheeyessotheyappearclosertogether.

DEEPSET

Avoiddarkshadowontheeyelidandinthecreaseasitwillcreatetoomuchdepth.Lightandsparklyshadowswillworktohighlightthelids.Applyonecoolcoloralloverthelid,fromthelashlinetojustabovethecrease.Tryplacingthesameshadowjustbelowtheeyestoreallybringthemout.Blacklinerandmascaraareallyouneedtoframetheeyes.

SMALL

Usealighteyeshadowthatisonetotwoshadeslighterthanyournaturallidandapplyalloveryourlid,fromlashlinetobrowbone,withaneyeshadow

Page 64: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

brush.Next,chooseamediumshadethatisonetotwoshadesdarkertoblendintoyourcrease.Adddefinitionwithtight,thinlinerappliedclosetothelashes.Curlinglashesandseveralcoatsoflengtheningmascarawillopenuptheeye.

ALMOND-SHAPED

Linerwillemphasizethebeautifulshapeofyoureyes.Togivetheeyealift,makethelinerthickestontheoutercorner.Lightlyliningthebottomlashlinewillenhanceyoureyeshapeevenmore.Forshadow,tryamediumshadealloverthelidsfromlashlinetobrowbone,withadarkercolorblendedintothecrease.

ASIAN

Page 65: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Createdimensionwithalightshadowlikeivoryorwhitealloverthelid,fromlashlinetobrowbone,andamediumtoneinthecreaseandjustabove.Goforafairlythicklinewithyoureyelinerfromtheoutercornertotheinnercorner—youshouldbeabletoseeitwhenyouopenyoureye.Curlingyourlashesisamust.

TECHNIQUESFORTHEEYESYOUHAVE:COLORS

DARKBROWN

Somanycolorslookgorgeouswithbrowneyes,includingblackplum,navy,andtaupe.Astrong,smokeyeyewithbrownshadowsisalwaysgorgeous.Thetrickwithdarkbrowneyesistousealinerthatisdarkerthanyoureyecolor,suchasmahoganyorespresso,toreallymakeyoureyesstandout.

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LIGHTBROWN

Lightbrowneyesarethemostversatileandlookgorgeouswithawiderangeofshadowcolors.Choosemediumbrownsineitherwarmorcooltonestobringoutyoureyes.Forafoolprooflook,gowithbrownorbronzeyshadows.Blackplum,navy,ordarkbrownlinerwillenhancethecolorofyoureyes.

DARKBLUE

Brownshadowsalwaysworkwithdeep-blueeyes,butslategraysandlightpurpleshadeswillmakeyoureyeslookmoreexotic.Midnightblueandblacklinerwillreallydefineyoureyes.

Page 67: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

HAZEL

Hazeleyesarethechameleonsofeyecolor.Bronzes,greens,orsoftbrownswillalllookbeautiful.Warmbrownsorgreenswillmakehazeleyeslookgreen,whilepurpletonesmakethemappearblue.Aforestgreenalloverthelidpairedwithadeepbrownishblacklinerwillbringoutgreentonesandlookamazingwithyoureyes.

LIGHTBLUE/GRAY-BLUE

White,lightgray,andlavenderaretheperfectcooltonestomakeblueandgray-blueeyespop.Champagneorpalesparklesalsolookgreat.Navyandblacklinerswillintensifytheblueinyoureyesevenmore.

GREEN

Page 68: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Brownandplumshadessuchastaupeandheatherperfectlycomplementgreeneyes.Avoidoverlybrightcolorssuchasblueastheycantakeawayfromyoureyecolor.Deepblack-brownlinerwillmakegreeneyesstandoutevenmore.

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Page 70: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 71: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Changingyoureyemakeuptransformsyourwholelook.Anudeeyewithablackgellinerisalwayssexyandgorgeous(andoneofmyfavoritelooks).Herearetenmore

go-tolooksIlove.

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Page 73: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

clean

Sometimesallyouneedisabeautifulshimmershadowandmascaraandyou’reoutthedoor.Thislookisgorgeousenoughfordaytimeandelegantenoughforaparty.

Fillinthebrowswithanangledbrowbrushandpowder.Keepyourbrowsnaturalforthislook.

Page 74: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Sweepshimmerybeigeorchampagneshadowallacrossthelidsfromthelashlinetojustabovethecreaseusinganeyeshadowbrush.

Foraddeddepth,applyaslightlydarkershimmershadowinthecreaseusingaflateyeshadowbrush.

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Finishwithtwocoatsofblackmascara.

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Page 77: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

sparkly

Palehuesopenupandbrightenyoureyes.Addsomeshimmerforaprettyandfestivelookthatworksdayornight.

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Withacreamshadowbrush,layeranivory-huedlong-wearcreamshadowalloverthelid.Thiswillprovideabasecoatthatwilllastforhours.

Fromthelashlinetojustabovethecrease,applyalight-reflectingsparkleshadowalloverthelid.Weusedasilvery-whiteshade.

Todefineeyes,applyablacklong-weargellinerwithanultra-fineeyelinerbrushclosetothelashlinefromtheoutercornerallthewayacrossthetop.

Finishwiththreecoatsofavolumizingmascara.

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Page 80: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

nude

Usingthesamedustyroseshadeonlips,cheeks,andeyescreatesagorgeousandglowylook.It’salsoincrediblyeasytopulloff.

Page 81: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Withanangledbrowbrush,applyaneyeshadowinthesametoneasyourhaircolortothebrows.Applyfromtheinnercornerofyourbrowsandbrushstraightup.Continuetobrushupandoverthroughthe

archandontotheendwithlightstrokes,fillinginanygaps.

OnChelsa,weusedadarkgray-brown.

Usingyourfingers,sweeppotrougeinadustyroseshadeoverthelowerlidtoaddasofthintofcolortothelids.Forsubtleshimmer,welayeredachampagneshimmershadowontopwithaneyeshadowbrush.

Applyadeepblack-brownlong-weareyelinerwithanultra-fineeyelinerbrush.Placeclosetothelashlinefromtheoutercornerallthewayacross.

Finishwithtwocoatsofthickeningmascara.

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Page 83: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

bronzed

Foramoderntakeonthesun-kissedlook,applywarmbronzyhuesoneyes,cheeks,andlips.

Usinganeyeshadowbrush,applyboneshadowalloverthelid,fromlashlinetobrowbone.Applyasoft

Page 84: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

terra-cottashadowonthelid,blendingjustabovethecrease.Layershimmerybronzybrownshadows,placingthecolorclosetothelashlinewithaneyeshadowbrush.Makesuretoblendsotherearenolines.

Youwantthedarkercolortobeclosesttothelashline.

Usearichbrowncreamshadowstickasyoureyelinerandapplyasclosetotheupperlashlineaspossible,practicallyrimmingtheeye.Startyourlinerfromtheoutercorneranddrawasoftlinetowardtheinner

corner.

Page 85: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Repeatonthelowerlashline,movingfromtheoutercornerallthewayacross.Blendanddiffusewithaflateyelinerbrushtosoftenthelinesevenfurther.Finishwiththreecoatsofvolumizingmascara.

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fun

Afoolproofwaytouseboldshadow:pairitwithblacklinerandmascara,andkeeptherestofthefaceneutralwithsoftblushandnudelips.IlovehowthislavenderworkswithElla’shairandeyes.

Page 87: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Applyasheerwhiteshadowalloverthelidwithaneyesweepbrushasabasecolor.Placetheshadowfromthelashlinetothebrowbone.

Withaneyeshadowbrush,applyamediumshadeofafunshadowcolorfromthelashlinetoslightlyabovethecrease.Applythesameshadowunderneaththelowerlasheswithaneyesmudgebrush.

Layerabrightershadeofthesamehue(inthiscaseabrightershadeoflavender)ontopofthecoloredshadow,fromlashlinetoslightlyabovethecrease,foradditionaldepth.Usingyourfingerstoapplywill

Page 88: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

resultinadenserapplication.

Applyaverythinlineofblackgeleyelinerwithanultra-fineeyelinerbrushveryclosetothelashlinefromtheoutercornerallthewayacross.Thiswilladddefinition.Applythreecoatsofblacklengtheningmascara

tofinish.

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Page 90: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

winged

Dramaticandsexy,blackwingedlineralwaysmakesastatementandputsthespotlightonyourgorgeouseyes.

Page 91: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Tomakesurewingedlinerstandsout,alwaysapplyaftershadow.Applyblackgellinerwithanultra-fineeyelinerbrushfromtheoutercornerallthewayacrosstheupperandlowerlashlines.

Turnblackinkeyelineronitssideand,insmoothlongstrokes,drawalinefromtheinnercorneracrosstheupperlashline.Thelinershouldgetwiderasyougoacross.

Tocreatethewing,continuethelineontheupperlidsoitgoesupandoutpasttheoutercorneroftheeye.Theendofthewingshouldtapertoasoftpoint.Youshouldbeabletoseethewingwhenyouopen

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youreyes—makesurethetwosidesmatch!

Withaneyesmudgebrush,applyblackpowdershadowoveryoureyelineronthelowerlashlineforasoft,smudgedeffect.Finishwiththreecoatsofblackvolumizingmascara.

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Page 94: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

gildedwinged

Foracoolandplayfultakeonwingedliner,createathicker,extra-longwingandaddasweepofvibrantgoldshimmer.

Page 95: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Useablackpencillinertolinearoundtheeye,makingsurethelineisdrawnallthewayacrossbothaboveandbelowtheeye.Connectthelinesattheinsidecorneroftheeye.

Useablackinkeyelinerasdirectedonpage64tocreatethewingedliner.

Withaneyeshadowbrush,applyametallicgoldeyeshadowonthelidjustabovetheliner.

Page 96: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Continueapplyingthegoldcreamshadowfromthetopofthelinertojustunderneaththebrowbone.Layerthepencillineroverthetoplinetokeepitsharp.Finishwiththreecoatsoflengtheningmascara.

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Page 98: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

smokey

Thisismysexyandcooltakeonthesmokeyeye.

Placeapalenudecreamshadowalloverthelid.Applythebasecolorfromthelashlinetojustunderneath

Page 99: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

thebrowbonewithacreamshadowbrush.

Usingthesamebrush,layerasilveryshimmercreamshadowalloverthelowerlid,buildingthedensityofthecolorfromthelashlinetothecrease.

Withaneyesmudgebrush,applyashimmeryslatecolorinthecreasetoadddepth.

Withadeepblacklong-weareyepencil,linetheentireupperandlowerlashlines,makingsurethelinesmeetintheoutercorner.Thelowerlineshouldbeverythinandclosetothelashline.Smudgethelines

withacreamshadowbrush.

Useaneyelinerbrushtopickupcolorfromthepencil,thenusethebrushtolayeracrossthebottomlashline.Finishwiththreecoatsofblackmascara.

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Page 101: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

softsmokey

Smudgedsmokeywarmhuesmakeeyespop.

Placeacreamshadowinapalenudecoloralloverthelowerlidwithacreamshadowbrush.

Page 102: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Usingthesamebrush,layerbronzecreamshadowalloverthelowerlid,buildingthedensityofthegoldenbrownshimmerfromthelashlinetothecrease.

Withanultra-fineeyelinerbrush,applyablackgeleyeliner.Startfromtheoutercornerandmoveallthewayacrossthelid.Drawthelinerjustpasttheoutercornerforasubtlewingedeffect.

Withaflatlinerbrush,applyablack-brownshadow,layeringitontopofthelinerontheupperlid.Startfromtheoutercornerandworkyourwayallthewayacross.Youwantthelinetobeimperfectandslightly

smudged.Then,withwhateverisleftonthebrush,linethelowerlashline.Finishwiththreecoatsofvolumizingmascaratogivethelashesthicknessandvolume.

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Page 104: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

retroglam

Hollywoodstarletglamouriseasiertoachievethanyouthink.Whiteshadow,gelliner,andabitofredlipstick,andyou’rereadyforyourclose-up.

Page 105: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Createpolishedanddefinedbrowsbyapplyingeyeshadowtothebrowsinatonethatcomplementsyourhaircolor.OnAlissaweusedsoftgray-beigeshadowsthatworkwithherash-blondehair.Aclearbrowgel

completesthelook,settingbrowsinplace.

Applywhiteeyeshadowalloverthelidwithaneyesweepbrush.Layerthecolorfromthelashlinetothebrowbone.Withaneyeshadowbrush,layerevenmoreonthelowerlidtomakethecolormoreopaque.

Todefineeyes,useadeepinkybluegeleyeliner.Applywithanultra-fineeyelinerbrushveryclosetothelashlinefromtheoutercornerallthewayacross.Ablacklinerwouldalsoworkwiththislook,butIchose

aninkyblueshadetohighlightAlissa’sprettyblueeyes.

Forultra-dramaticlashes,applyfalselashes(seepage74).Orapplythreecoatsofblackmascara.Beforethelashesdry,gentlypressthemupwithyourfingerstocurlthem.

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Page 107: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

*falseeyelashesWhenyouwanttoampupyoureyesandcreateamoreglamorousordramaticlook,reachforthefalseeyelashesafteryouhavedoneyourmakeup.Youcanfindfalselashesatanybeautysupplystore.Itishelpfulifyoureyesarealreadylinedpriortoapplying—thelineactsasamarkerforwheretoattachtheedgeofthelashes.

Comparethewidthofoneofthefalselasheswithyourown,holdingituptoyourlashlinetoseeiftheymatch.Ifitistoowide,youcansnipalittlebitofftheoutercornerwithscissorstomakeitwork.Repeat

withtheotherlash.

Page 108: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Applyathinlineoflashgluestraightfromthetubetotheentirebaseofthefalselash.

Useyourfingerstoplacethefalselashdirectlyontoyoureyelidatthelashline,adjustingituntilitisinplace.Holdituntilitisdry.

ONEGIRL,TWOLOOKS:GOBOLDONLIPSOREYES

Aboldeyewithasoftlipalwaysworks.HereGabriellarocksturquoiseshadow,blackgelliner,andblackmascarapairedwithanudelipstickandpalepinkblush.

Page 109: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Addanadditionalsweepofjetblackgelorinklinertothetoplashlinefromtheoutertoinnercorner.

Oncetheglueisdry,addanextracoatofmascaratobindyourreallashestothefalseones.

Boldlipswithacleaneyelookstotallyfreshandmodern.Gowithaconfidentshadeofredlipstickandjustasweepofmascaraonlasheswithabrighterblush.

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Repeatontheotherside.

Page 111: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

ONEGIRL,TWOLOOKS:EASYDAYTONIGHT

Forday,chooseanudepinkblushandapinkybeigelipcolor.Ontheeyes,applyivoryshadowonthelidspairedwiththinblackgellinerontheupperlashline,thinpencillineronthelowerlashline,andblack

mascara.

Page 112: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Fornight,justaddasmokeyeye.Sweepadarkgray-brownshadowfromthelowerlidtothecrease.Layerarichdarkbrownsparkleshadowfromthelashlineuptoabovethecrease.Tofinishitoff,smudgebrown

shadowjustunderneaththelowerlashline.

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Whiteshadowalloverthelidisaneasytricktoopenupyoureyes.Pairwithlotsofblackmascaraforaprettylook.

Page 114: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Ultrathick,wingedlinerinanintensecobaltblueaddsinstantedge.

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SmokeybrownshadowandblacklinerreallybringoutAlice’sgorgeouseyes.

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AmixofplumandbrownshimmershadowslooksbeautifulwithDana’sbrightblueeyes.

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Sometimeslinerallaroundtheeyepairedwithblackmascarahasaveryrock-stareffect.Alissapullsitoffperfectly.

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Isabelle’speaches-and-creamlooksstandoutwithathickbrownliner.

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WhiteshimmershadowappliedalloverthelidandtotheinnercornersmakeM.C.’seyespop.

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Angela’sporcelainskinandrichbrownhairlookamazingpairedwithcranberrylipsandasubtlelinedeye.

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Page 122: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 123: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

It’snosecretthatIloveglasses.Theyofferaninstantwaytochangeupandenhanceyourlook.Here’smytakeonfindingtherightpairandhowtomakeyoureyesstand

outunderneathyourlenses.

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MYLIFEINGLASSES

Myownjourneyinglassesbeganinthe’70s,whenIsortoffailedmyeyetest

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(theonewiththebottomrowoflettersthatistoughtoreadevenifyouhavetwenty-twentyvision).ThedoctortoldmethatIhadthechoicetogetglassesornot.Iimmediatelysaidyestoglasses.IhadjustseenSissySpacekhostSaturdayNightLivewearingthecutestround,wirespecs,andIcouldn’twaittogetmyownpair.Later,IswitchedtoapairofclassicNewEngland–preptortoiseshell-rimmedglasses—perfectformycollegedaysinBoston.IlikedthoseglassessomuchthatIworetheminthephotographforourroomies’holidaycard.Whenmymotherreceivedthecardandsawthepicture,shecalledlaughingtoaskifIwaswearingthosejoke-shopnose-and-glasses.(Thanks,Mom.)Iworeglassesonandoffformostofmyearlyadultyears—mostlywhenIwasreading.Thenrightoncue,justbeforeIhitforty,myeyesightchangedandIneededglassesfordistanceandclose-up.Notthatitwasnecessarilybadnews.DifferentlensesmeantIgottoplaywithdifferentframes.AfterIhadmythirdbaby,IreadanarticleaboutanewprocedurecalledLasik.ThesurgerytookalloffiveminutesandIcouldbeglasses-free(mostly).IchosetoadjustmyeyesightsothatIcouldeasilyseemybabywhilehewasinmyarms.Onceagain,I’donlywearglassesforreading.ThatwasuntilIsawTinaFey,theepitomeoftheconfidentsmartgirl,rockingthoseblackSupermanframes.Iheadedstraighttothestoretogetmyownpair.ThemomentItriedonthoseblack,heavyrims,Ilovedthevibe.Iwantedtowearthemallthetime.Ihaven’ttakenmypairoffyet.

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Page 127: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

THEHISTORYOFEYEWEAR

Spectacles—twoframedroundclearmagnifiersboltedtogetherwitharivet—arriveonthesceneinItalyin1289.Earlyframesaremadeofwood,iron,brass,leather,animalhorn,bone,ortortoiseshell.

In1740,Europeanspectaclemakersaddtemples—sidearmsthathookontoyourears—turningspectaclesintoglasses.

Trendsettersinthe1780slovelorgnettes,spectaclesheldwithonelong,decorativehandle.Thisbecomesapopularlookfortheopera.

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Theovalorroundmetalframespopularinthe1700sbecomefancierasastatussymbol:InEurope,thewealthywearivory,gold,orjewel-encrustedframes;inChina,tortoiseisfavoredforluckandlongevity.

Coloredlensesinsmoke-gray,green,blue,andpinkaretrendyinEuropeandChinaintheearly1800s.

Inthemid-1800s,monoclesarepopularwithpoliticians,professors,andanyonehopingtolookintellectual.

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In1929,SamFosterofFosterGrantsellssunglassesontheboardwalkinAtlanticCity.OnceHollywoodstarletslikeGretaGarbostartwearingthemafewyearslater,theybecomethehotaccessory.

WorldWarIIaviatorglassesareinventedin1941tohelpfighttheglareofthesunwhileflyingathighaltitudes.

Thankstotheriseofplasticframesinthe1950s,glassesbecomecheaper,allowingpeopletoownseveraldifferentpairs.Plasticsquare-rimmedglassesbecomepopularformen,thankstoJamesDean,ClarkKent,

andBuddyHolly.

Forwomeninthe1950s,MarilynMonroeandotherstarsinspirethecat-eyeglassestrendinbothsunglassesandregularframes.

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Inthe1960s,JackieO’sbigblackroundsunglassesbecomehertrademark,startingatrend.

Graphicblack-and-whiteframesinspiredby1960sPopArtblurthelinebetweenglassesandart.

Inthelate1960sandearly1970s,thefashionworldrecognizesthehugemarketpotentialforglasses,andbrandssuchasChristianDiorandPuccilaunchtheirownlines.

Funandoffbeatstylerulesthe1980s,withpunk,asymmetrical,neon,andmismatchedframesbecomingpopular.

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ThankstoTomCruiseandRiskyBusiness,Ray-BanWayfarersunglassesareeverywhereintheearly’80s.Threehundredsixtythousandpairsaresoldin1983alone!

Inthe1990s,slimroundorovalmetalframesarethelook,wornbyJuliaRobertsandotherAmericanmoviestars.

Downtowngeekchicisepitomizedwithhipsterglassesinthemid-2000s.Oversizepairswiththickplasticframesareseenonmenandwomenalike.

In2014,BobbiBrownisthefirstmakeupartisttolaunchherowneyewearline.

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yourperfectglassesGlassesmakeaninstantstatement.Tochangeupyourlook,youonlyhavetochangeyourframes.I’veseenwomenlookthatmuchhipper,younger,andmoreconfidentjustbyputtingonanewpair.

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*howtochooseglasses

STYLEDoyouwanttrendy,hipster,chic,orclassic?Goforwhateverstyleyouwant;thisistotallyuptoyou.

FACESHAPEFollowtheguidelinesforyourfaceshape—oval,heart,round,orsquare—tofindframesthatwillflatteryourfeatures.

FRAMETHICKNESSWouldyoupreferglassesthatmakeastatement(thick)oraremoreunderstated(thinner)?

COLORDecideifyouwantframesthatwillbrightenyourfaceorenhanceyourskintone.Doyouwanttogowithneutraltones,nudeshades,orwouldyouprefertoaddapopofcolor?Alwaysgowithahueyoulove.

Page 134: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Thesecrettofindingperfectglassesistobuytheonesyoulove.Glassescanbepricey,sotakeyourtimeandtryonabunchofstyles.Ifyou’renotsure

Page 135: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

whichpairisforyou,getanotheropinion.MysonpostedhisframechoicesonFacebookandhis“friends”voted—acoolwaytodoit.

Findingtherightglassesisnotunlikechoosingthebesthaircutforyourface.Firstdecidewhatstyleyoulike:simple,quirky,cool—thereareendlessoptions.TearpicturesfrommagazinesorcollectimagesonPinterest.Ithelpstofindframesyouloveonafacewithashapeandcoloringsimilartoyours.Ifyou’renotsureofyourfaceshape,takealookinthemirrorwithyourhairpulledback.Isyourfaceoval,heartshaped,round,orsquare?Thencheckoutmyguidelinesforfindingframesthatflatteryourface.

Afterfindingtherightstyleandshape,thinkaboutcolor.Itisalittlelikeplayingwithmakeup.Whenyouaddcolortoyourface,itenhancesyourlook.Blackandtortoiseshelltraditionallylookgoodoneveryone,butdon’tstopthere.Boldcolorcanbrightenupyourskin.Huesthatarecomplementarytoyoureyecolorwillbringoutyoureyes.AndIlovenude,eitherontheinsideofaclassicblackframe,asasurprise,oronthewholeframe.Nudeisbothmodernandclassicandworksonnearlyeveryone.

Withsomanygreatchoicesoutthere,herearesomegeneraltipsandguidelinestosimplifytheprocess.

Page 136: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

TIPSFORCHOOSINGGLASSES

•Eyesshouldbecenteredineachlens.

•Choosestylesthatareinproportiontoyourfacialfeatures.Ifyouhaveasmallnose,forexample,don’toverpoweritwiththick,oversizeframes.

•Frameshapesthatcontrastwithyourfaceshapearemostflattering.Youdon’twantyourglassestobethesameshapeasyourface.

•Thetopofyourframesshouldfollowthelineofyourbrows.Avoidhavingyoureyebrowsbetoomuchabove,orbelow,theframes.

Page 137: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 138: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

IFYOUHAVEANOVALFACE

Youhavealongandthinfacewithachinslightlynarrowerthanyourforehead.ThinkJenniferAniston,EvaMendes,JadaPinkettSmith,andme.

GOFOR

•Glassesthatarethesamewidthasyourface,notwider.

•Proportion!Thisismoreimportantthanframeshapeforovalfaces.Focusonframesthatreflectthesizeofyourfeaturesandfaceshapeasawhole.Soifyouhavesmallfeatures,avoidthick,largeframes.Ifyouhavelargerfeatures,avoidrimlessframesthatwillgetlost.Itisallaboutbalance.

•Variety!Moststylesworkwellwithyourfaceshape,sohavefunandmixitup.

AVOID

Narrowframesthatwillmakeyourfaceappearlonger,orwayoversizeframesthatoverpoweryourface.

Page 139: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

IFYOUHAVEAHEARTSHAPEDFACE

Youhaveanovalfacethatnarrowsatthechin,justlikeJenniferLoveHewittandReeseWitherspoon.

GOFOR

•Framesthatarestrongeronthebottom,toaddtheappearanceofwidthtothelower,narrowerpartofyourface.

•Ovalframesthatreallyemphasizeyoureyes.

•Boththickandthinframesworkaslongastheyareinproportionwithyourfeatures.

AVOID

Glassesthatareweightierontopandputtoomuchattentiononthetopofyourface.

Page 140: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 141: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

IFYOUHAVEAROUNDFACE

Youhaveafullerface,withasimilarwidthandlength.ThinkMilaKunisandCameronDiaz.

GOFOR

•Optionswithmoreangularlines.Squareandrectangularframesaregreatchoices.

•Cat-eyeframeswithupswepttopcornerswilladdavisuallifttoyourface.

•Templesthatconnectatthetopcornerofyourframesdrawtheeyeupwardandbalancefullness.

AVOID

Circularframes,especiallysmallerones.

Page 142: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 143: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

IFYOUHAVEASQUAREFACE

Youhaveastrongjawlineandabroadforehead,justlikeCateBlanchett,SandraBullock,andOprah.

GOFOR

•Frameswithcurvedorroundedcornerstosoftenyourstrongfaceshape.

•Wideframesthatextendoutfartherthanthewidestpartofyourface.

•Slimmer,lighterframestosoftenyourfeatures.

•Roundglasses.Theylookgreatbecausetheycontrastwithyourfaceshape.Justmakesurethey’reinproportiontothesizeofyourface:Thelargeryourface,thelargertheglassesshouldbeifyou’rechoosingroundframes

AVOID

Thickdarkframeswithboxy,angularcorners.

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Page 145: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

1.Whenyoufindaframeshapethatworks,getitinavarietyofcolorsandstyles.

2.Theseunisexframeshaveaclassicretrolookthatmakeseveryonelookthatmuchcooler.

3.It’safunsurprisewhentheinsideofyourframesisadifferentpatternorcolorthantheoutside.

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Page 147: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

4.Uniquepatterns,unusualcolors...glassesshouldbeasoriginalasyouare.

5.Neutraldoesn’tnecessarilymeanthestandardtortoiseorblack—clearandmetalframesgowitheverything,butarealittlebitunexpected.

6.Whychoosejustonecolor?Thisfunstylehasthatfunkyombreeffectfromcarameltodustyrose.

7.Thinkofglassesasanaccessory—youshouldbearmedwithafewdistinctivelookstosuityourmood.

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Page 149: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

8.Tortoiseshellframesareuniversallyflattering.

9.Aviatorsarethatperfectcombinationofsportyandsexy.

10.Thereisaplayfulnesstocat-eyeframesthatalwayslightensupyourlook.

Page 150: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 151: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

11.Gradientlenseshaveatotal’70svibe.

12.Coolsunniesintortoiseshellandblackframesarewardrobestaples.

13.Oversizeroundglassesexudeclassicglamour.

14.Withsunglasses,lenscolorisawaytomakeastatement,too.

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makeupforglassesGlassesdefinitelymakeastylestatement,butyoureyescangetlostbeneathyourframesunlessyouadjustyourmakeup.Herearemyfavoritewaystomakeyoureyespopfrombehindyourlenses.

Page 153: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

*makeuptipsforgirlswhorockglasses•Eyelineriskey;itreallyaddsdefinitionfrombehindyourlenses.

•Alwaysdefineyourbrowswithashadowthesameshadeasyourhaircolor.Thiswillensurethatyourglassesdon’toverpoweryourface.

•Theglassinyourframescanhighlightundereyediscolorationanddarkness,socorrectorandconcealerunderneaththeeyeandincreasesisessential.

•Waterproofmascarawon’tsmudgeonyourlenses.

•Ifyouhavestrongframes,youcangetawaywithstrongermakeup.

•Ifyourframesaredelicate,orinanudeshade,don’tletyourmakeupoverpoweryourframes.Choosesoftercolorsforshadowandcreatedefinitionwithadarklinerandmascara.

•Thecolorofyoureyeshadowshouldn’tcompetewiththecolorofyourglasses.Ifyouwanttodothesamecolorasyourframesonyoureyelids,tryabasehuethat’sashadelighter,andgoafewshadesdarkerforthecreasecolor.Finishwithblacklinerandmascara.

•Foraneasylook,gowithaboldcoloronyourlipsandjustcorrector,concealer,andmascaraforyoureyes.Putonyourglassesandyou’redone.

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Page 155: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

*basicmakeupforglasses*eyeshadowthatmatchesyourhaircolortofillinbrows

*lightbasecolorshadowontheentirelid,fromlashlinetobrowbone+amediumcoloronthelowerlid,fromlashlinetocrease

*gellineronthetoplashline

*thinlineofpowderlinertothelowerlashline

*twocoatsofwaterproofmascara

Page 156: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 157: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 158: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

CRISTINARENEE

Aneyeshadowcolorthatislighterandbrighterthanyourframeswillstandout,insteadofcompetingwithyourglasses.AfunlavendershadowcomplementsCristinaRenee’sblueeyesandcontrastsbeautifully

withherframes.

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Page 160: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

SABORNÉE

Whenyouhaveamixofconfidentcolorsonyourhair,lips,andframes,keepyoureyemakeupsimpleandcleanwithonlyalittlelinerandmascara.Sabornéerocksburgundyhair,asuper-brightpinklip,andthin

navytopframes,soeyeshadowisn’tnecessary.

Page 161: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks
Page 162: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

DANIELLE

Whiteframeshighlightbothyoureyeandmakeupcolors,makingthemagreatchoicetopairwithstatementeyemakeup.OnDanielle,IdidamoderntakeonscreensirenSophiaLoren’siconicwinged

eyes,replacingtheblacklinerwithcobaltblue.Navywaterproofmascaracompletesthelook.

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Page 164: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

SARMISHTA

Boldliner,withminimalshadow,looksamazingwiththick,oversizeframes.Sarmishtawearsstrong,sexywingedlinerinintenseblack,whichmakeshereyespopbeneathherglasses.

Page 165: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

*chooseyourstyle

Useglassestoenhanceyourbestfeatures.OnEmma,navyframesmakeherblueeyesstandoutevenmore.Sleek,wideframeshighlighthercheekbones.Tortoiseshellsunglasseslookgorgeouswithredhair.

Page 166: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Aviator-stylesunglassespairedwitharedlipandasleekponytailshowoffastrikingprofile.

Page 167: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Whenyoufindastylethatyoulove,getitinseveralcolors.ThesestrongframeslookamazingonJaniciaineveryhue.Whitebrightensherface,tortoiseshellisclassic,navypopsbeautifully,whilepinkissoft

andpretty,enhancingthenaturalcolorinhercheeks.

Page 168: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Aboldredlipwithablackjacketalwaysworks.Toaddalittlemoreedge,throwonapairofboldwhiteglasses.

Page 169: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Preppyglasseslooksocoolwithglamorousdropearringsandnudelips.

Page 170: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Oversizetortoiseshellframeswithangularlinespairedwithsubtlemakeupandsleekhairlookspolished,yettotallymodern.

Sheerpinkwingedglassesaresubtleyetstylish.Theylookgreatwithafunhighponytail.

Page 171: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

ThesewireframeslookgreatonMorgan—notoverpoweringyetstillstylish.

Page 172: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Tia’sangular,wideframesflatterherfaceshape.Thesoftbrowncolorlooksperfectonherskin.

Page 173: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Refinery29cofounderChristeneBarberichhasinnatestyle.Forasimilarstandoutlook,reachforbrightframesandboldlips.

Page 174: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Lena’sdelicatecoloringisenhancedwithbaby-pinksheerframes,palepinklips,andpinkpearls.

Page 175: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

IlovetheseupturnedframesonMorgan.Thetortoiseshellischicandmodern.

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Lenaisrockingtheiconicaviators.I’veyettomeetsomeonewhodoesn’tlookgreatinthem.

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ThesebronzypinkoversizeframeslookadorableonLiz.Pinktoneslookgreatonafreckledface.

Page 178: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

“Popstar”iswhatIthinkwhenIlookatSabornée.Thesestylishframesareverynow.

Page 179: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

RetrosunglassesarecoolandlookfabulousonAlissa’sface.Thenudepinkcolorisveryflattering.

Page 180: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Rimlesswrapframesexudeanedgyandsophisticatedvibe.

Page 181: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

Nadialooksverychicintheseshades.Simpleandnotoverpowering,theyworkwitheveryfaceshape.

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ThesepinkframesareadorablewithElla’sredhairandfreckles.

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thankyousomuchtoeveryonewhoworkedonthisamazingproject.

BOBBIBROWNOFFICE

AlexisRodriguezBrielleOliastroCorinneZadiganDonaldRobertsonDorothyMancusoElisaMunda

JacobSimonsonKatieBrennan

KellyGrgich

LilySaltzbergMalloryMcLoughlinMarieClaireKatigbakMaureenCase

NadiaMorehandNatalieHaimo

SachaGross

TaraTersigni

VeronikaUllmerMAKEUPARTISTS

CassandraGarciaDanielleLopesDillonPeña

EduardoFerreiraElianoBonAssiKimSoane

LindseyJacksonMarcReagan

RogelioReyna

TanyaCropsey

TiaHebron

MODELS

Page 184: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

AliceAnoff

AlissaBourne

Althea“Tia”CadavilloAlyssaCiccottiAnaDiaz

AngelaNeal

BrandyJoySmithCarolineEarleyChelsaSkees

ChristeneBarberichCristinaReneePliegoDanaSalah

DanielleLederDianeDuong

ElizabethSardinskyEllaCrowe

EmmaLenchner

GabiDolce-BengtssonIsabelleAlsopJaniciaFrancisKimberlySardinskyLenaJewett

LizSardinsky

MarieClaireKatigbakMorganBooker

NadiaMorehandNarvieRundletSabornéeJudgeSamanthaYu

SarahMorrisseySarmishtaMahendraSophiaCorriereSusannahSchafferTaraTersigni

CHRONICLEBOOKSTEAM

ChristineCarswellDougOgan

LauraLeeMattinglyLizaAlgar

PamelaGeismarSaraSchneiderYolandaCazaresWRITING

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SaraBliss

PHOTOGRAPHERS

BenRitter

BrianHagiwara(products)HenryLeutwyler(cover)PHOTOGRAPHYASSISTANTS

AndrewWhite

DanielleLederHAIR

AhbiNishman

AliciaAcuna

KimberlyLemiseMichaelDueñasNAILS

RozaIsrael

SAFILOTEAM

JenniferEarleyKellyKahn

RobinScheerEttingerRossBrownlee

TatianaDeArrudaPenteadòFOOD

FalafelHut

JaneYaguda

TRANSPORTATION

CrestwoodLimousineRonHill

Page 186: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

STUDIO

18LabelStudiosDavidGenova

ElizabethSardinskyENTERTAINMENT

Biggie

CarolineEarleyMaggie

PupPup

Page 187: Everything Eyes Professional Techniques Essential Tools Gorgeous Makeup Looks

BOBBIBROWNisaninternationallyrenownedmakeupartist,bestsellingauthor,andthefounderofBobbiBrownCosmeticsandBobbiBrownEyewear.Hercosmeticsandskincareproductsaresoldaroundtheworld.BobbilivesinNewJersey.