Everyone can earn money with quality content

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Instant access to quality content Cleeng 15/03/11

Publishers, how can we help you?

Tuesday, 15 March, 2011




Publishers look for monetization

beyond ads

Infinite content offer- mostly free

Contentcreators

don’t make aliving out of advertising

3





Traffic &

Advertising

Revenue

Pay Wall

Revenue

4

They are confronted with a difficult

business trade-off





Subscription models irrelevant for 95%

of your audience





Source: Nielsen Feb2010 – 52 countries, 27.000 interviews

6

From movies to blogs, consumers

are ready to pay

Easy, instant, integrated, quality =

iTunes success story

Consumers are ready to pay for quality

content





Payment models should better integrate

consumers’ expectations

7

0%

10%

20%

30%

40%

50%

60%

Asia Europe MEA Latin A North A

Agree DisagreeSource: Nielsen Feb2010 – 52 countries, 27.000 interviews

Frictionless payment experience is

critical to convert consumersConsumer prefer to pay for

individual pieces of content

Question: I’d rather pay for individual pieces of

content instead of subscription

43%would be willing to

pay for content if the

payment system is

easy to use





• Multiplication of Devices- Can’t use content across devices: Apple products, PC, TV, Android

Phones, eReaders

• Fragmented Web technologies

- Not compatible between web publication formats: Flash, iApps, pdf,Html5, eReaders, all generating significant operational costs for publishers

• Publisher centric Subscription models

- Each site (Newspapers, Video sharing, Photo sharing) has its own

solution, forcing the consumer in a long term relationship.

• Unfulfilled consumer needs

- They want “Pay as you go” models, stay in control, make it easy for them

Yet, too many barriers prevent easy

content monetization





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5 Unique Features

1. Publishers - Earn extra money

2. A frictionless user experience

3. An incredibly flexible solution

4. Incentivize loyal & social behaviors

5. The freedom to choose

Start making money in 10 minutes !

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Earn extra money !

12

• Attractive revenue share model

- Publishers keep up to 90%

- Cleeng takes care of payment processing,

security, fees and taxes

• Incremental revenue stream

- Generate easily micro-transactions on top of your

current subscriptions and advertising revenues





Frictionless user experience

13

• Content available in 1-click instantly

- A unique patented solution that makes one-click

content monetization incredibly easy !

• A single account to reach 100's of publishers

- Registration through existing Facebook, Yahoo! or

Google accounts to access popular publications

• It works on all web-enabled devices

- PCs, Macs, Mobile phones, tablets, TVs and more…





An incredibly flexible solution

14

• A FREE plugin for your CMS- compatible with WordPress, Drupal, Brightcove and

major CMS through our API

• Protect & sell anything in-between 2 tags

- Nanopayments of 0.15cts to 19.99cts

• Works with all content types: text, video, images

- … and everything you can think of ;-)

- Check our API





Incentivize loyal and social behaviors

15

• Embedded social commission system

- So both publishers AND consumers can earn money when sharing content

• Convert frequent buyers into subscribers

- Unique Win-Win CRM program*

-* Available only if you generate more than 2000 transactions monthly





The Freedom to choose

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• Multiple payment solutions available

- Uses trusted payment methods: PayPal,Google checkout, Visa, Mastercard, SMS

• Monetize, your way

- Define price, description, referral and whatvalue added content you protect

• An evolutive infrastructure- Designed to cope with the latest market

innovations





Start making money in 10 minutes !

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1. Download 2. Register 3. Ready to sell

If the plugin is already available





Features comparison

18

Features CleengHome grown Pay

per article usingPayPal, Visa…

Paywall(Times)

Social

commissions(Flattr,Kachingel)

Smartly protect text, video, images & more ✔ ~ ✗ ✗

Frictionless 1 click ordering & instant access ✔ ✗ ✗ NA

Install plugin and ready to go 10 min weeks months 10 min

Keep traffic on your site ✔ ✗ ✗ ✔

Significant incremental revenues ✔ ~ ✗ ✗

Allow social commissions of readers ✔ ~ ✗ ✔

Search engine friendly ✔ ✗ ✗ ✔

Publishers stay in control of their monetization ✔ ✔ ✔ ✗

Smart analytics & best practice sharing ✔ ✗ NA NA

Monetization solution of the future ? To be proven To be proven To be proven To be proven

Try & Learn costs/risks Free ! Significant VerySi nificant

Free





Cleeng : Flexible monetization

19

Videos Pictures Graphics AppsTables Articles





For publishers

Clear benefits for consumers &

publishers

• Incremental Earnings

• Frictionless user experience

• Flexible to use

• Robust infrastructure

• Start making money in 10’

For end users

• Single sign-on

• Pay-as-go for what you like

• Instant gratification

• Follows all your devices

• Collect social commissions





A new way to monetize online content





Nicolas Le Gall

SVP Sales & Business Development

[email protected]

Everyone can earn money with quality content

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