FULL-CIRCLE ADVOCACY MARKETING: GOING BEYOND THE TIP OF THE ICEBERG [INBOUND 2014]
Everyday advocacy and beyond
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Transcript of Everyday advocacy and beyond
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everyday advocacy and beyond
flickr: Nancy Dowd
Carolyn Foote Westlake High School Library
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What defines your library?
flickr telstar logistics
flickr: telstar logistics
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Library branding
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Create a presence
• in your school
flickr: Lester Public Library
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on your websiteCreate a presence
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Create a presence show, not tell
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Create a presence
• on social networks
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Create a presence
• in district channels
http://www.eaneslibraries.edublogs.org
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Create a communication network
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Network with local businesses
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Tell your library’s story
• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/schoollibrariesvalue.asp
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Tell your library’s story
• Local networks
• to your principal/headmaster
• to your teachers
• in the community
• in your political organizations
• even in email (signatures)
technolibrary http://animoto.com/play/rwQEqz5YhZN65wRAQEoi4g
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Made to Stick by Chip and Dan Heath
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html
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Advocating during a crisis• consult the professional (ALA, AASL, ASLA, CLA) materials
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look for models
• New Jersey, Spokane Moms, Save Our Libraries, etc.
http://www.schoollibraryjournal.com/article/CA6590045.html
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1strategize
2quantify
3demonstrate
Understand and plan
1 OCLC/Webjunction
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Strategize
• Standards and Mission Statements
Flickr: Woodlawn School
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Strategize
• What do your stakeholders value?What do your decision makers value?
flickr: Tony Crider
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Quantify and demonstrate
flickr: Nancy Dowd
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Maximize resources
• social media
• listservs
• public forums
• parent volunteers
• professional organizations
flickr: kevinspencer
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Resources
• Making a case for advocacy (article and links)http://www.schoollibraryjournal.com/slj/printissuecurrentissue/885802-427/everyday_advocacy_making_a_case.html.csp
• Library Associations
• Canadian http://www.cla.ca/Australian http://www.asla.org.au/American http://www.ala.org/
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Carolyn FooteWestlake High School LibraryAustin Texas
www.futura.edublogs.org