Everybody knows what COLOUR is – until they are asked to explain it
Transcript of Everybody knows what COLOUR is – until they are asked to explain it
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Everybody knows what COLOUR is –
until they are asked to explain it
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Colour is psychology
Lars Sivik,
research prof em. formerly Dep of Psychol, Univ of Goteborg,
Technical Univ of Stockholm – KTH, and Technical Univ of Goteborg – CTH
Sweden
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Colour is psychology
How come?
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What is colour – in reality –
and what is reality??
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colour IS WHAT YOU BUY IN A TIN AND PAINT
WITH ?
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colours consist of RGB-values?
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colours consist of radiation and wavelengths
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colour is neuroelectrical activity ?
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Most definitions of colour are said to be correct
-
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but actually quite
WRONG pas vrai nevalja falsch falso fel
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The only truly correct definition of colour:
COLOUR IS WHAT WE
SEE as colour
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colours are created in the psyche,
in the very moment we
perceive ”them”,
and as long as we look at ”them”
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which means that they exist only in the brain
Brain activity is Perception
Perception is Psychology
Already Isaak Newton pointed out that”The rays are NOT coloured”
Sir Isaak Newton
That implies that colours do not exist out there
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therefore
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• All our senses are psychological,….
• A tree is falling in the wood………..
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colour science sometimes distinguishes between
Perceptual Colour and
Physical colour (in spite of that Newton, the Father of Physics, said
that the rays are not colours)
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”reality” has many definitions
and it is an arbitrary choice which of them we choose to relate to our
colour vision ability
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Colour stimulus is a more correct concept:
It can, for example, be distal or proximal
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There are many well known examples of so-called illusions
- which actually are no illusions
as their purpose is not to deceive us, but to help us better perceive
our environment
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TV-set power OFF
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• where does the BLACK come from?
power OFF power ON
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the black (reality) is in our heads:
power OFF power ON
?
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A spectrophotometer is actually blind and it cannot even see the
difference between
black and white
- but with many
decimals!
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Why do we have a colour vision at all?
----------- answer:
• to detect objects and
• to identify them in order to get along on the planet Tellus
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o
We detect things by colour differences
(object-background)
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We identify things by their colours and forms
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hopefully you see the small squares (same colour simulus) as different colours
otherwise there is something wrong with your eyes
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A more correct word for simultaneous contrast would be
contrast enhancement This ability of our brain is a tool that makes us detect differences better
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“Blessed are the naïve who do not know anything
about colour science -
they shall understand colour”
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Our ancestors understood colour quite easily,
then came the scientific
revolution, and we were no longer allowed
to beleive our eyes
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An endless quarrel began:
which are the true primary colours ??
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subtractive colour mixture
or additive
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and there was also perpetuous arguments on
Which is the right colour order system ?? RAL PMS
MUNSELL CIE CIA RGB KGB
DIN HSV PLANET XYZ ...
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Colour is involved in all areas of psychology
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e.g. perception psychology
with neuro-psychology psychophysics psychometrics
and cognition – memory - thinking
psycholinguistics environmental psychology
---- you name it
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If colour is psychology What is then colour
psychology ??
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• I know you want to hear about: Colour preferences – which colours are more beautiful
than others – colour effects on the mood, on diseases, on people´s working capacity – on everything human….
How important are colours for architecture, in
interiors – on houses.. Can people be described by color names? – Colour me
beautiful by colour analysis !!! ……… and much more
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Many such questions are relevant, while others are ..
But whatever we want to investigate in relation to
colour we need a valid and reliable colour reference system in order to make the results comparable with those
of other studies
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In chosing – creating – or identifying a COLOUR ORDER SYSTEM:
Where to start ??
With the physical attributes of surfaces?
or with the colours as such
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EWALD HERING physiologist
was also a Phenomenologist!
He dared trust what he could see with
his eyes and he IDENTIFIED the NATURAL colour SYSTEM
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“I see 6 ”Urfarben”
that are visually unique”
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- and there must be a physiological basis for that”
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.. all other colours can be
described in terms
of these six ELEMENTARY
colours.
(postulate 1)
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HERING also observed that a colour
cannot be yellow
and blue at the same
time - nor
simultaneously green and red (postulate 2)
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..and those two observations regarding the colour phenomenon
constitute the cornerstones
of his model for colour vision and colour systematization
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Ewald Hering’s
OPPONENT colour THEORY
was not fully recognized by science
until some decades ago
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Two Finnish-Swedish scientists,
Ragnar Granit (Nobel-prize) and Gunnar Swetichin,
+ two Dutchmen, Walraven and Vos,
have proposed models for
how Hering’s theory was congruent with earlier scientific findings of vision
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Earlier work in Sweden with a colour order system based on Hering’s
Opponent Colour Theory was (already in the fifties) made by
Tryggve Johansson (physicist)
and Sven Hesselgren (architect)
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further development, by A. Hård, G. Tonnqvist and L. Sivik, and others
resulted in the present version of
the the NCS
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NCS – NATURAL colour SYSTEM
NCS – Natural Colour System® – The international language of colour communication
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The reason why Hering called his system NATURAL:
“It is people’s natural way
of ordering colours.
This structure is inherent in the human brain”
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Please note that the NCS is a theoretical model for how colours are organised in the human
brain
In contrast to all other colour systems it is entirely perceptually based
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The theoretical NCS colour System is illustrated by
The NCS colour Atlas
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…in contrast to all other systems where the atlas constitutes the system
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Now back to ”colour psychology”……
Namely psychometry and psychophysics
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The NCS colour Atlas
is based on (hundreds of thousands) psychometric observations
and all samples are, of course, anchored
in the CIE by thousands of psychophysical measurements
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The NCS colour System and Atlas
now the most common reference system in research on
colour appearance
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examples of Swedish research based on the NCS: • colour contrast
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principle for operational scale of increasing colour contrast
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• examples of Swedish research based on the NCS: • phenomenological and physical analyses of the NCS parameters, constituent as well as complementary
(w, s, c, lightness, darkness, clarity, saturation, grayness,..) brightness..
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examples of Swedish research based on the NCS: • colour naming and colour-describing words mapping in the colour space
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examples of Swedish research based on the NCS:
• colour combination theory perhaps the most important follow-up
of the NCS
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examples of colour combination dimensions: • interval • chord • tuning
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Colour changes due to • viewing distance • Varying illumination, light sources • Varying area size
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At 80 m viewing distance and overcast sky illumination Perceived colour of objects in hue -Y10R, compared with their inherent colours (1-6)
5
4
3
2
6
6
5
4
3
2
1
1
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• Colour on signs for warning and attention
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• Colour associations and meaning mapping in the colour space varying over time – culture - context factor analysis, semantic dimensions,analysis of
bipolarity,reliability etc.,
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• Meaning and semantic dimensions of
Colour combinations
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• Comment on color in psychiatric treatment
• Use common sense to be skeptical
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The physicists have grabbed the simple problems of colour
The really difficult ones are contained in colour psychology
(David Wright)
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Please continue the efforts (but not from the beginning)
All psychological colour questions cannot be investigated,
most of them can be answered with common sense
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There is no reason, however, neither to diminish the importance of colour,
nor ascribe to them too much of weird psychological meaning
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Colour is psychology
Lars Sivik