'Everybody Famous' Launch
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Transcript of 'Everybody Famous' Launch
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Everybody Famous,a co-inspiration platform
Tom De Ruyck, Head of Research Communities, InSites Consulting @tomderuyck #mroc
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It is time to re-invent advertising (research)!Because power has shifted to the consumer.
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Get used to it and understand how to lead instead of how to control.
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4InSites Consulting beliefs - © 2010
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Bringing ‘real people and their real stories & emotions’ into the ‘creative space’.
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A community at the core of a new generation agency.Always-on research & connection with consumers.
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15030
WHO? Dunbar’s number: 150 members is the maximum number enabling social interactions on a community.
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7InSites Consulting beliefs - © 2010
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i•den•ti•fi•ca•tion[ahy-den-tuh-fi-key-shuhn,]nounThe convergence of brand's values with that of the person, and the degree to which the brand is regarded as having personal relevance.
Typically represented by concentric circles moving closer.
YouBrand
WHO? What is connecting community members?Importance of brand and/or topic involvement.
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8InSites Consulting beliefs - © 2010
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WHAT? Commitment from community members.Meet & greet, taking them on a guided tour, giving back.
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9InSites Consulting beliefs - © 2010
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Being able to mixThe story Equilibrium
WHAT? Creating an experience is hard work.Creating the right mix.
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Connecting with B&J brand lovers
Pictures
Pictures
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HOW? Give back.Let them feel that they are part of the team!
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17InSites Consulting beliefs - © 2010
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Create engaging experiences that inspire and are worth
sharing
@tomderuyck