Every Time You Register A Domain Name With A Hyphen A Puppy Dies
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Presentation from Shift Split Conference, Croatia, May 2013. Covers domain names and how to choose a good easy to remember and market domain name. Branding and control of your brand online across social networks and other web presensce
Transcript of Every Time You Register A Domain Name With A Hyphen A Puppy Dies
Every time you register a domain name with a hyphen, a puppy dies
Michele Neylon
Who am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- On most other social networks ..
So you have a great idea!
And you want a website…
Free options and why they are bad
• [email protected]• Thing.tumblr.com• Facebook.com/bleurg• MySite.someserviceorother.xyz • Other shiny service to promote your business?• Orkut? MySpace? Bebo? …
You are the product!
Remember Posterous?
You need a domain
What do you do?
It shouldn’t be complex
Hyphens are bad mmmkay?
Hyphens are bad mmmkay?
• Who owns the non hyphen domain?• Probably the competition?• You just bought your domain and you’re
competing already• Who gets your email when the hyphen is left
out?• Trade mark issues / passing off?
I could sell using their name…
Names and Trademarks?
• Simply put don’t register a domain with a trademark term
• You can’t be applecroatia.xyz to sell apple products.
• Companies protect their trademarks
How do you spell that?
IDNs
• Know your target audience• The majority of English native speakers won’t
know how to type an accented letter or other character on their computer.
You’re unique … just like everyone else
Length / Easy to remember / Spell
Be Careful …
…because … Ouch!
• Itscrap.com• Whorepresents.com• Penisland.net• Expertsexchange.com• Speedofart.com• Teacherstalking.com• Lesbocages.com• Choosespain.com
• Americanscrapmetal.com• Masterbaitonline.com• Therapistinabox.com• Therapistfinder.com• Wintersexpress.com• Swissbit.ch• Dicksonweb.com• Powergenitalia.com
Wrong keyword may flag site
KISS
My options / extensions?
• .com• .net• .org• .me• .pw• .biz• .info• .eu
• .co• .co.uk• .us• .xxx• .mobi• .fm• .hr• ….and lots lots more
Brand Protection?
• Make sense to register the main gTLDs?• Make sense to register ccTLDs?
Control
• Who is the domain registered to?• Who gets the renewal notices??• Is the domain extension “safe” / “stable”?
(think .ly .. )
The Future ..
Thank You …
Credits
• Logos image via http://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/
