EVERY CHILD NEEDS A FAMILY Creating public support for deinstitutionalisation.
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Transcript of EVERY CHILD NEEDS A FAMILY Creating public support for deinstitutionalisation.
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EVERY CHILD NEEDS A FAMILYCreating public support for deinstitutionalisation
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Why focus on foster care in 2005?
Limited efforts in deinstitutionalisation before:
• war and post-war issues dominating social agenda• other priority areas (e.g. juvenile justice)• relatively small numbers of children • relatively small institutions• ratio of children (deprived of parental care) in residential institutions and in foster care 50%:50%• talk about deinstitutionalisation for years
But: trends not changing
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Why focus on foster care in 2005?
Looking for synergies:
- CRC Concluding Observations from 2004- WB supports social welfare reform- SIDA funds capacity building related to foster
care- EC Daphne Programme/ WHO: focus on youngest
children in public care
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What can we bring to the table?Raise awareness on effects of residential care among private
sector (donating to an orphanage is still considered good PR!)
Influence public opinion and openness of social work professionals
Create public support for foster care, making foster care more important and socially recognised
Mobilise funds to support new activities in order to facilitate policy change
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Open minds Open hearts Open wallets
Campaign: getting society ready for a change
Communication Channels
AdvertisingPR
AdvertisingEvents
Direct Mail + corporate sponsors
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High level partnership for a startGovernment, main media houses and telecom
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Award winning visual appeals
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Award winning visual appeals
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Events - Touching Different Audiences
Valentine’s Concert of one of the leading Croatian vocalist Nina Badric - Ljubav za ljubav
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Events - Touching Different Audiences
Telethon with participation of celebrities and children
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Events - Touching Different Audiences
T-Com Croatia Team vs. Bayern Munchen
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Events - Touching Different Audiences
Chamber music festival: Julian Rachlin & Friends with participation of Sir Roger Moore
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Direct Mail
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Outputs and results
Too early for results, but some outputs important to count:- over 400 families called in 3 month time, 106 licensed- over 50 000 donors- foster care, deinstitutionalisation and gatekeeping for the
youngest children strongly emphasised in NPA- deinstitutionalisation, with foster care on the first place,
important part of JIM- new draft law under public scrutiny- 7 Regional support teams- prevention of institutionalisation – strengthening work with
families in crisis- introduced foster care for young children…
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EVERY CHILD NEEDS A FAMILY – FUNDRAISING RESULTS
Total amount USD 522.244,00
Individuals 63,64%
Corporate 28,43%
Events
7,92%
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