Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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description

Every Book Is a Startup provides a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups. This book shows you how to apply tech industry concepts such as customer development, validated learning, and pivots to create publishing business practices that are agile, flexible, and highly profitable.

Transcript of Every Book is a Startup: The New Business of Publishing (Sample Chapters)

Page 1: Every Book is a Startup: The New Business of Publishing (Sample Chapters)
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Every Book Is a Startup

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Todd Sattersten
This is a free sample of "Every Book Is a Startup."If you would like more information about the project or would like to purchase the book, visit:
Todd Sattersten
Todd Sattersten
Todd Sattersten
Todd Sattersten
Todd Sattersten
http://oreil.ly/everybookis
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Every Book Is a Startup

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Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo

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Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii

1. Black Swans, Long Tails, and Big Dreams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1:KHQ�$YHUDJHV�:RUN�:HOO �$QG�:KHQ�7KH\�'RQ¦W �$�5DUH�%LUG �7KH�/RQJ��/RQJ�7DLO �7KH�+DUVK�5HDOLW\ �6WLFNV�DQG�6WRQHV �:KDW�+DYH�:H�/HDUQHG" �

2. Help The Heroes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9:K\�:H�)DLO �7KH�5HDO�4XHVWLRQ �$�:RUG�IURP�WKH�0%$V ��)HOW�1HHG ��7KH�%ORFN ��:KR" ��7KH�'LQQHU ��0DNH�8VHUV�$ZHVRPH ��7KH�'ULHVW�7LQGHU ��3UHVHQW�DQG�)XWXUH ��:KR�$JDLQ" ��

Appendix: What’s Next . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

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Introduction

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CHAPTER 1

Black Swans, Long Tails, andBig Dreams

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2 | Chapter 1:ಗBlack Swans, Long Tails, and Big Dreams

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A Rare Bird | 3

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4 | Chapter 1:ಗBlack Swans, Long Tails, and Big Dreams

Page 15: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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The Harsh Reality | 5

Page 16: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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6 | Chapter 1:ಗBlack Swans, Long Tails, and Big Dreams

Page 17: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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What Have We Learned? | 7

Page 18: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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8 | Chapter 1:ಗBlack Swans, Long Tails, and Big Dreams

Page 19: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

CHAPTER 2

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Page 20: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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10 | Chapter 2:ಗHelp The Heroes

Page 21: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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Page 22: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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12 | Chapter 2:ಗHelp The Heroes

Page 23: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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Page 24: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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14 | Chapter 2:ಗHelp The Heroes

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Who Again? | 15

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Page 27: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

APPENDIX

What’s Next

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17

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18 | Appendix:ಗWhat’s Next

Page 29: Every Book is a Startup: The New Business of Publishing (Sample Chapters)

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