EvEnTS MaRkETing acTiviTiES FOR QME 2012 OR - Queensland

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queenslandminingexpo.com.au

post-show report 2012

2 QME POST-SHOW REPORT 2012 queenslandminingexpo.com.au 3

WElcOME A word from the Exhibition Director

The 10th edition of Queensland Mining & Engineering Exhibition (QME) broke all records. QME 2012 saw an 17% increase in visitor numbers compared to 2010 and was once again a sold out show. The demand for space was a premium at this year’s event and is indicative of the investment and expansion the Bowen and Galilee Basins are experiencing.

QME showcased over 650 suppliers, representing the latest in mining product and service innovation. The quality and variety of products on display were evident and well received by the trade visitors. 98% of visitors stated they were ‘satisfied’ or ‘very satisfied’ with QME 2012 and 88% of visitors saw something they were likely to buy after the exhibition.

QME 2012 saw the inclusion of mining community initiatives that centred on miners’ health, mining family issues, a QME Careers Centre and a Women in Mining Panel Discussion that celebrated the increased role of women in the industry. These programs provided an extra element to QME 2012 and generated strong media interest. The REEDMININGEVENTS portfolio will continue to develop these programs and deliver multi-faceted exhibitions to the mining industry.

We publish this Post-Show Report as a transparent account of independent research and feedback from both exhibitors and visitors from QME. Visitor statistics in this report have been audited and approved by the Circulations Audit Board to provide you with a detailed overview of QME 2012. Some highlights include:

• There were 12,556 visits over the 3 days of QME

• 98% of visitors were ‘very satisfied’ to ‘satisfied’ with QME

• 88% of visitors saw something they were likely to buy after QME

• 53% of visitors held direct authority or influence for purchasing the types of goods on display at QME

• 83% of exhibitors were ‘very satisfied’ to ‘satisfied’ with QME

On behalf of REEDMININGEVENTS, I would like to thank all exhibitors, trade visitors, speakers, supporting partners, media partners and all other supporters for their contribution to QME 2012.

I look forward to working with you again at one of our premium mining exhibitions or at the next QME in 2014.

Paul BakerExhibition DirectorREEDMININGEVENTS

This Post-Show Report is a

transparent account of what

QME 2012 was all about.

300 trade visitors and 80

exhibitors were surveyed

by an independent research

company Micromex Research.

Visitor statistics included

in this report have been

audited and approved by the

Circulations Audit Board to

provide you with a detailed

overview of QME 2012. We

hope you enjoy reading this

report and that it provides you

with a useful insight into QME

2012. If you have any queries

about this report, please do

not hesitate to contact the

REEDMININGEVENTS team.

kEy RESEaRcH OuTcOMES

The REEDMININGEVENTS Team

Paul Baker Exhibition Director 02 9422 8822

Warren Queenan Sales Manager 02 9422 2563

Chris Ghosh Strategic Account Manager 02 9422 2518

Peter Thompson Account Manager 02 9422 2472

Luke Griffin Account Manager 02 9422 2339

Robert McIndoe Operations Director 02 9422 2594

Angela Sciacca Operations Manager 02 9422 2592

Nina Vidale Event Manager 02 9422 2451

Veronica Ling Exhibition Coordination Manager 02 9422 8965

Amy Schwab Exhibition Coordinator 02 9422 2534

Wendy Hamano Exhibition Coordinator 02 9422 2136

Patrick Bell Head of Marketing – Industrial 02 9422 2576

Christina Loo Marketing Executive 02 9422 2179



SPOTligHT On THE viSiTORS*

Date single Visits revisits total

Tuesday 24 July 3,589 0 3,589

Wednesday 25 July 4,790 710 5,500

Thursday 26 July 2,685 782 3,467

total visitors 11,064 1,492 12,556

Summary of Attendance

Tuesday 24 July Wednesday 25 July Thursday 26 July

Single VisitsRevisits

0

1000

2000

3000

4000

5000

3,589 4,790

710 782

2,685

Tuesday 24 July Wednesday 25 July Thursday 26 July

Single VisitsRevisits

0

1000

2000

3000

4000

5000

3,589 4,790

710 782

2,685

SatisfactionOverall, visitors’ satisfaction with QME 2012 was high with 98% stating that they were ‘very satisfied’ or ‘satisfied’

89% of visitors stated that they ‘definitely will’ or ‘probably will’ recommend to associates in the industry that they should visit QME

88% of visitors stated that they intend to visit QME 2014

Purchasing authority53% of visitors stated that they held direct authority or influence for purchasing the types of goods or services seen at QME 2012

88% of visitors who had direct authority or influence for purchasing, saw something at QME 2012 that they were likely to buy after the exhibition

Exhibition directory69% of visitors stated that they would use the Exhibition Directory to contact exhibitors after QME 2012

Of the visitors who did receive the directory, 33% stated that they would keep it for 9 months or more

Of the visitors who did receive the directory, 36% stated that 1-3 people would have access to it, whilst 40% stated that 4 or more people would have access to it

Analysis by Industry/ Business Category* No of responses % of Attendees

Agriculture 567 5.1%

Blasting & Demolition 87 0.8%

Communications 150 1.4%

Construction 1,153 10.4%

Consulting & Design 269 2.4%

Contracting 529 4.8%

Defence / Aerospace 49 0.4%

Drilling 222 2.0%

Education 285 2.6%

Engineering 1,119 10.1%

Environment 120 1.1%

Financial Institution 111 1.0%

Government 171 1.5%

Import / Export 133 1.2%

Maintenance 1,223 11.1%

Materials Handling 378 3.4%

Mineral Processing 196 1.8%

Mining 3,316 30.0%

Oil & Gas 205 1.9%

Power Distribution 152 1.4%

Power Generation 156 1.4%

Process, Control & Instrumentation 120 1.1%

Production / Refining 126 1.1%

Quarrying 203 1.8%

Sugar 335 3.0%

Telecommunications / IT 116 1.0%

Transport / Distribution / Storage 444 4.0%

Utilities 109 1.0%

Waste Management 116 1.0%

Other 851 7.7%

total 13,011 116.6% (Analysis by Industry Category has multiple responses from attendees – % based on single visits)

Analysis by Job Function No of responses % of Attendees

Administration 667 6.0%

Apprentice 259 2.3%

Consultant 327 3.0%

Contractor 310 2.8%

Engineer, Chemical 14 0.1%

Engineer, Civil 84 0.8%

Engineer, Electrical 197 1.8%

Engineer, Hydraulic 47 0.4%

Engineer, Mechanical 307 2.8%

Engineer, Mining 111 1.0%

Engineer, Process 30 0.3%

Engineering, Other 90 0.8%

Exploration 32 0.3%

Maintenance 643 5.8%

Media 10 0.1%

Mine Manager 25 0.2%

Operations 327 3.0%

Operator 774 7.0%

Owner 702 6.3%

Plant Manager 72 0.7%

Production 218 2.0%

Purchasing 206 1.9%

Research & Development 87 0.8%

Safety / OH&S 284 2.6%

Senior Management – Director, GM, MD, CEO 635 5.7%

Site Manager 466 4.2%

Trades Person 985 8.9%

Trainer / HR 216 2.0%

Transport 190 1.7%

Other 1,628 14.7%

Blank 1,121 10.1%

total 11,064 100% (Analysis by Industry Category has multiple responses from attendees – % based on single visits)

Analysis by No of % of state/Country Attendees Attendees

QLD 10,337 93.43%

NSW 366 3.31%

VIC 178 1.61%

SA 29 0.26%

WA 37 0.33%

TAS 18 0.16%

ACT 4 0.04%

NT 5 0.05%

Total Australia 10,974 99.19%

New Zealand 27 0.24%

Other Overseas 63 0.57%

total 11,064 100%

objectives Importance satisfaction rating rating

To keep abreast of industry trends 4.03 4.30

Networking 3.85 4.35

To look for new products 3.84 4.25

To look for new/alternative suppliers 3.65 4.27

To see existing suppliers 3.56 4.29

To make purchasing decisions/source products 3.35 4.28

To place orders 2.94 4.18

To attend conference/seminars 2.76 4.05

Mean ratings: 1 = very unimportant and very dissatisfied, 5 = very important| and very satisfied

* Source: Micromex Visitor Research – QME 2012 / CAB Audit Report– QME 2012


SPOTligHT On THE ExHibiTORS*


“QME has been awesome, best trade I’ve been to in at least 10 years. We’ve seen everyone, decision makers and senior managers from major mine companies right through to operators. Being a leading technology company, they are looking for us for information on emerging trends, one of which will be the implementation of collision avoidance systems. We’ve had a great week.”

– Jim Dwyer, National sales and Marketing Manager | Becker Mining systems

overall satisfaction with QMe 2012:

83% of exhibitors were ‘very satisfied’ to ‘satisfied’ with QME 2012 in Mackay

92% of exhibitors stated they ‘will’ or ‘possibly will’ exhibit at QME 2014 in Mackay

objectives in exhibiting % satisfaction

Promote company and product awareness 99 3.78

Generate new sales leads 96 3.34

Maintain status as a player in the industry 91 3.75

Increase sales to existing customers 73 3.12

Promote new products/services 68 3.41

Launch a new product/service 55 3.50

Write sales orders onsite 20 2.38

Seek agent/distributor/reseller 13 3.30

Mean ratings: 1 = very dissatisfied, 5 = very satisfied.

exhibitor ratings of QMe 2012 satisfaction

Promotion of the event 4.14

Organisation of the event 3.98

Security 3.97

Shell scheme construction 3.94

Cleaning 3.70

Venue 3.67

Electrical installation 3.47

Exhibition layout 3.32

Catering 3.20

Parking 1.86

Mean ratings: 1 = very dissatisfied, 5 = very satisfied.

* Source: Micromex Exhibitor Research – QME 2012

Testimonials:

“This is our first QME and it’s been a great week. When your

customers are operating underground and you can only communicate

with them via email, it’s so refreshing to meet them face-to-face.

We’ve seen a broad cross section of people, decision-makers, senior

managers, finance people and operators and it’s been invaluable to

listen to their feedback on our product.”

– Craig Melville, General Manager sales | KopeX waratah

“It’s been a really good week at QME for Hyundai Construction Equipment. We’ve surprised a lot of visitors with the launch of the 120 tonne excavator. We’ve received a positive response from a range of visitors including senior management of major mines, managing directors of mining contractors, as well as plenty of operators. QME has been a great platform for us and the big top where we’ve been exhibiting has been very popular with visitors.”

– robert pearson, Marketing Manager |hyundai Construction equipment Australia

“At all levels we’ve had a really good week at QME. We’ve seen the right people, we’ve generated good leads and we’ve been able to explain the future directions for our business.

We’ve seen a broad cross-section of people from senior management through to operators. Sandvik has a significant investment in the Mackay area and the more the community understands our brand, the more we build our social licence to operate.”

– harry hardy, General Manager Area east | sandvik Mining

We’ve seen a broad cross-section of people from senior management through to operators. Sandvik has a significant investment in the Mackay area and the more the community

“It’s been a great QME for BIS. It’s always good to be in

front of the customers, to show them what’s new and

hear their feedback. We’re now one of the largest hirers

of underground equipment and there’s been a strong mix

of visitors to the stand including senior managers and

operators from this sector.”

– Bernie Garrett, Manager – Underground | BIs Industries


The QME Mining Industry Conference 2012 A landmark two day forum which focussed on key issues central to the QLD mining industry’s future success - Productivity, Responsibility & Sustainability.

This two day event featured highly practical and insightful information from leading experts to assist mine company personnel and other stakeholders devise strategies and methodologies to operate successfully in these booming yet economically constrained times

Women in Mining Panel DiscussionThis Panel Discussion gave women involved in mining a chance to hear from successful woman in the mining industry discussing issues important to them. This was an interactive session aimed to motivate, educate and inspire.

Bubbles & BootsCelebrated Women in Mining. Nibbles, drinks and live entertainment where all around in what was a great time had by all!

Mater Foundation - Miners Health Week Mater Foundation continued their track record of engaging with mining companies to educate workforces about men’s health issues through their ‘Talking PC’ prostate cancer program. They have successfully collaborated with the industry to develop a new easy and effective program to help employees in the mining industry understand what chronic disease is, whether they are at risk and what they can do to improve their health.

Mining Family MattersA free forum for frontline workers and their families. Presented by MiningFM founder and mining mum Alicia Ranford, Mining: making it work for you and your family included:

• What partners find most challenging about life with a DIDO/FIFO miner

• How to communicate effectively to tackle any family issues

• Strategies to survive and thrive as a family unit, including how to work together to raise happy kids, house rules for a happy home and tackling loneliness when you’re apart

Career CentreXstrata’s Oaky Creek Coal operation teamed up with QME to host a careers centre which was aimed to attract experienced and qualified trades and professionals.

Oaky Creek Coal is the highest producing underground coal mine in the country. With planned expansion, Oaky Creek Coal is committed to deliver.

QME Crib SessionsThis provided a dedicated area featuring live entertainment for the QME visitors as well as exhibitors to network with industry peers.

The Bowen Basin MAIN Safety Conference The MAIN Bowen Basin Safety Conference provided an insight into the why and how of delivering great safety outcomes in the workplace for business leaders, owners and managers.

With an impressive list of guest speakers, including Senior Mining Executives, participants received the opportunity to gain first hand insight into the opportunity and risk around safely managing their business and protecting their people.


EvEnTS MaRkETing acTiviTiES FOR QME 2012

OR

Trip for two to Vanuatureturn economy airfares and 5-nights accommodation for two to beautiful Vanuatu.

AIMEX Action Adventurereturn economy airfares to sydney, 2-nights accommodation, sydney harbour Bridge Climb, sydney harbour Jet Boating Adventure, all for two people during AIMeX 2013 - the largest mining event in the Asia-pacific region

Passport Competition

Visitors to QMe could wIN one of two fantastic prizes!

either an AIMeX 2013 Action Adventure trip or trip for two to Vanuatu!

Below is an overview of marketing activities undertaken by REEDMININGEVENTS to attract a high-quality audience of mining industry professionals to QME 2012.

Trade InvitationApproximately 52,000 trade invitations were distributed to industry personnel using targeted mailing lists. A further 32,000 were sent to exhibitors and industry associations for distribution to customers and members.

E-mail MarketingA comprehensive email marketing campaign was used to both encourage new visitors and remind all registered visitors to attend the exhibition.

AdvertisingTo target potential QME visitors, an extensive advertising campaign commenced four months prior to the show. The campaign incorporated a combination of various channels, including:

• Trade Publications – advertising in eleven major industry publications, plus inserts in one segmented publication.

• Online – advertising on industry websites and e-newsletters.

• Newspaper – national and metro newspapers.

• Radio – live-read ads were aired on Sea FM, a local Mackay and regional radio station.

• TV – QME commercials run across numerous stations throughout May, June & July .

• Outdoor – 4 giant billboards on display throughout June and July.

TelemarketingA successful telemarketing campaign to previous visitors was undertaken in the final three weeks before QME 2012.

Social MediaFacebook, Twitter and LinkedIn were used for QME to increase awareness and generate discussions within the industry. Followers and fans were kept connected before, during and after the event via regular live posts.

Bus AdvertisingA Mackay city bus wrapped in QME 2012 advertising drove around Mackay for 6 months leading up to QME.

Public RelationsOur public relations agency – Spitfire PR - undertook a broad campaign covering industry, regional and mainstream media. Ample editorial coverage of QME 2012, individual exhibitors and products and parallel events was secured in all key mining industry trade journals and in the mainstream media.

QME WebsiteThe QME website proved to be a valuable tool for visitors and exhibitors to access information about the event. All exhibitors were provided with the opportunity to provide a 250 word company profile that is listed on the website.

Logos‘See us at QME 2012’ logos were designed and made available to exhibitors to include on their website and in their email signature. This was instrumental in driving visitors to individual stands.

Exhibition DirectoryDistributed to every visitor, the Exhibition Directory was again a valuable reference tool during and after the show.

Better equipment – source from over 600 suppliers

Better connections – network with over 10,000 peers

Better ideas – learn at the QME conferenceBetter use of your time – see it all within 3 days

RegisteR NOW! queenslandminingexpo.com.au

Better equipment

Q M E 1 2 - A D 1 7 B i l l b o a r d . p d f P a g e 1 3 0 / 0 5 / 1 2 , 1 1 : 3 7 A M

generate discussions within the industry. Followers and fans were kept connected

7-10 May 2013 Melbourne Convention & Exhibition Centre, VICnationalmanufacturingweek.com.au

21-25 May 2013Melbourne Convention & Exhibition Centre, VICpacprint.com.au

15-17 July 2013Sydney Convention & Exhibition Centre, NSWwinetechexpo.com.au

20-23 August 2013 Sydney Showground, Sydney Olympic Park, NSWaimex.com.au

6-8 May 2014Perth Convention & Exhibition Centre, WAminingandengineeringwa.com.au

13-16 May 2014Sydney Showground, Sydney Olympic Park, NSWnationalmanufacturingweek.com.au

22-24 July 2014Mackay Showground, QLDqueenslandminingexpo.com.au

24-26 September 2014Jakarta Convention Centre, Indonesiaminingandengineeringindo.com

7-9 October 2014Newcastle Entertainment Centre, NSWminingandengineeringnsw.com.auMINING & ENGINEERING

MINING & ENGINEERING

WESTERN AUSTRALIA MINING & ENGINEERING

2014

To find out more about reedMiningevents, please go to www.reedminingevents.com.au

2013

OuR inDuSTRial ExHibiTiOn PROgRaMME2013–2014

EvEnTS MaRkETing acTiviTiES FOR QME 2012 OR - Queensland

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