EVENTS 2018 MARKETING COMMUNITY - Inbox Insight€¦ · enhance the effectiveness of your campaign...
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www.inboxinsight.com 2018 MARKETING COMMUNITY INSIGHT PACK SOCIAL MEDIA ECOMMERCE LEADERSHIP CUSTOMER EXPERIENCE DIGITAL MARKETING MARKETING TECHNOLOGY EVENTS
Transcript of EVENTS 2018 MARKETING COMMUNITY - Inbox Insight€¦ · enhance the effectiveness of your campaign...
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2018MARKETING COMMUNITY INSIGHT PACK
SOCIAL MEDIA
ECOMMERCE
LEADERSHIP
CUSTOMER EXPERIENCE
DIGITAL MARKETING
MARKETING TECHNOLOGY
EVENTS
AUTHORITY
MANAGER 39.86%
DIRECTOR 25.47%
INFLUENCER 34.68%
EMPLOYEE BAND
UNCLASSIFIED 0 .99%A: 1-4 1.62%
C: 10-49 4.25%D: 50-99 0.90%
E: 100-249 15.85%F: 250-499 13.04%G: 500-999 9.65%
H: 1000-2499 0.83%I: 2500-4999 19.19%
J: 5000+ 33.70%
AUDIENCE BREAKDOWN
INTENT TAGSThese are just some of the digital signals we’re able to capture from each individual subscriber. These signals illuminate criteria that define your target audiences such as topics of interest, purchase intent and content consumption patterns.
Here are the most popular intent tags assigned to our Marketing subscribers. You can greatly enhance the effectiveness of your campaign by leveraging these tags to target audiences that demonstrate an active interest in these topic areas.
519KACTIVE
PROFESSIONALS
224KCONTENT
DOWNLOADS
166KCOMPANIES
2.06MINTENT
SIGNALS
ADTECH
LEAD GENERATIONTWITTERUSER EXPERIENCE (UX)
VIDEOWEBSITE
MARKET RESEARCH
M A R K E T I N G A U T O M AT I O N
M A R K E T I N G M A N A G E M E N T
MARKETING STRATEGY
MARTECH
MEDIA PLANNING
METRICS AND ROIMOBILE MARKETING
OMNICHANNEL
OUTDOOR
PERSONALISATION
PPC
PR
PRODUCTPROGRAMMATIC
RADIO
SEARCH ENGINGOPTIMISATION (SEO)
SNAPCHAT
SOCIALTELEMARKETING
TV
ADVERTISING
AGENCY
B 2 B M A R K E T I N GB2C MARKETING
BLOGGING
BRANDCONTENT MANAGEMENT
SYSTEMS (CMS)
CONTENT MARKETING
COPYWRITING
CRM
CUSTOMER EXPERIENCECUSTOMER LOYALTY
CUSTOMER SERVICE
DATA
DIGITAL MARKETINGDIGITAL TRANSFORMATION
DIRECT MAIL
ECOMMERCE
EVENTS
GRAPHIC DESIGN
INBOUND MARKETINGINFLUENCER
INTERNATIONAL MARKETING
B I T E S I Z E I N S I G H T S F R E S H O U T O F O U R M A R K E T I N G C O M M U N I T Y
US365,827
All Regions519,780
UK & I 70,282
EMEA 83,671
TRENDS
TOP 10 MARKETING CHALLENGES
CURRENT MARKETING METHODS
49.12%INTERESTED IN
PERSONALISATION AND 1-TO-1 MESSAGING
44.21%INTERESTED IN THE RISE
OF VIDEO CONTENT
42.46%INTERESTED IN
INFLUENCER MARKETING
“CUSTOMER EXPERIENCE CENTRIC TRENDS ACCOUNTED FOR 37.15% OF THE OVERALL INTEREST WHICH HIGHLIGHTS THE IMPORTANCE OF THE CUSTOMER IN THE MODERN MARKETING ENVIRONMENT”
SHOW ROE
SOURCE
ENOUGH BUDGET
OTHERKNOW
WHAT’S WORKIN
GHIRE
EXPERT TALE
NT
GROW BRAND
AWARENESS
GENERATE
QUALITY LE
ADS
CUSTOMER
RETENTIONTECH
CHOICE
AGREE
STRATEGY
21.66% of managers surveyed said they used email marketing as one of their tactics
78.25% said they used content marketing
21.07% of influencers were interested in artificial intelligence
50.46% of managers were interested in the rise of video content
24.29% of directors claim trends are just a fad
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IS ALWAYS REALLY HELPFUL”
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IT IS HIGH QUALITY AND HELPFUL.”
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