Events 101 - November 2011
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Transcript of Events 101 - November 2011
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Public Relations On Little or No Budget
Working Session
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Review From Yesterday
OnlineMktg
PublicRelations
SocialMedia
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“We do use Twitter and Facebook links in our ranking....
We are also trying to figure out a little about the reputation of an author on Twitter or Facebook.”
--Google executive Matt CuttsDecember 17, 2010
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Promotion Today
•Broadcast
•Newspapers
•USPS
TraditionalMedia
•Social Media
•Niche Sites
•Online News Sites
NewMedia
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Traditional media didn’t lose relevance
There are more opportunities (to smaller audiences)
than ever before
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New media more than compensates
• Lower cost• Easier access
• Better audience targeting• Thorough understanding of engagement
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Channels
Social Media
FacebookTwitter
Non-Traditional
BloggersNiche Sites
Traditional Media
New Ways to Pitch & Engage
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Our Conversation Today
WHO does all this work?WHAT tools do they use?HOW it is paid for?
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Who
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Who – Resource List
InternsITT Extern Program – 135 hours or no degreeTraining Futures, No Va. Family ServicesChantilly HS and other FCPS (minor payment)
Advisory Board MembersLocal Chamber of Commerce networking
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How?
Think A New Way
Use Untapped Currency
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How Do We Pay?
Find people who want something from you, not just do-gooders
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Untapped Currency
• Links from your website to theirs• A “badge” on their site as a digital certificate• Joint press release or allow them to issue one• Exclusive opportunities
What can you give an organization or person that doesn’t cost you money, but is valuable?
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What Tools?
200 active, reputable social media tools online.
HootSuite.comFacebook, Twitter, LinkedIn & more
Multiple Users for accountsLow CostMetrics
Message Scheduling!
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Press Release Distribution
$100-$400 / release
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Be A Source
30,000 Journalists
210 Queries Sent Daily
Up to 3 Emails
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Blog It - FREE
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Keep Track
10 free licenses
$15,000 value
Non-profits
Schools
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There Is A Better Way
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