EVENT RECAP 2016

Presented by:

© 2016 Rochester Downtown Alliance. All Rights Reserved

Presented by Clements Subaru Sunday, August 7: 11 a.m.-3 p.m. Peace Plaza, Downtown Rochester

Clements Subaru K9 Ninja Warrior Roo Yori Olmsted Medical Center The Wagazine BACB Unleashed Doberman Rescue MN Café Steam Murph’s Hot Dogs MN Greyhound Rescue K-9 Foundation

Dogs Downtown creates an inviting and engaging downtown environment for pet owners and dog lovers alike. The event is filled with activities, doggy swag, goodies, and socializing for people and their canine companions.

Funny Dog Photo Contest Submission Funny Dog Photo Contest Submission

Costume photo booth Doggy pools Funny dog photo contest (pre-event) Paw art- commemorative keepsake Dog caricature drawings Agility course

T-shirts (Qty. 100) o Sold for $10 each

Giveaways (Qty. 750) o portable food dish o flying rope disc o waste bag dispensers

Dogs Downtown made me feel more connected to the Rochester community. Yes: 97.36% No: 2.64%

I plan to bring my dog downtown again in the future. Yes: 98.18% No: 1.82%

I made at least one new connection with another dog owner/admirer while at Dogs Downtown. Yes: 89.10% No: 10.9%

Outfront Billboards o 3-quarter panel billboards o July 1 – August 8, 2016

Shop Rochester o Partnership o 1-page full ad o Published August 1, 2016

Wagazine o Partnership o ½ page ad o Published Summer 2016

11” x 17” Posters o Distributed to 200 locations

6’ x 3’ Banners o Qty. 2 o Locations include: Old City Hall, First Ave Banner Stand & Peace Plaza Banner Stand

Direct Mail to dog related businesses / partners o Estimated 60 locations delivered o Asking for support and outreach

Print o PB Daily Circulation

Radio o On Air Coverage

MN 97.5 KROC AM

Television o KIMT o KAAL o KTTC / FOX 47

Digital o Med City Beat

Pageviews: 4,612 (vs. 4,012 +14.96% YOY) Unique Pageviews: 3,810 (vs. 3,296 +15.59% YOY) Date Range: May 1 – August 8, 2016 (same date range as 2015)

PB.com Banner Ad o July 24 – August 8 o 13,354 impressions

Facebook Ads o FB Event Page Boost

Event Responses: 120 Reach: 5,124 Cost Per Response: $0.21 Total Cost: $25

o Dogs Downtown Event Responses Campaign Event Responses: 175 Reach: 6,388 Cost Per Response: $0.14 Total Cost: $25

Funny Dog Photo Contest o Online photo contest encouraging dog enthusiasts to submit photos of their dog o Objective: raise awareness of the event o Goal: 140 submissions

Actual: 218 (vs. 135 submissions in 2015) Facebook Event Page RSVP Contest

o RSVP on the Dogs Downtown Facebook Event Page for a chance to win a Dogs Downtown limited edition t-shirt

Total reach: 8,971 (7,845 organic, 1,126 paid)

Funny Dog Photo Contest Winner