Event Planning Training Course

Introduction

Welcome to the amazing art of building events of magnitude

that create memories that last a lifetime!

From concept creation to event day management … from private parties to fundraising events.

The Event Planning Training Course will step your staff through event planning, design, budgeting, basic marketing,

communication plans, and evaluation—and prepare your organization for the energizing world of building great events.

This course is designed to provide your administrative staff, event planners, and fund development teams the training required to

ensure the completion of the goals of your corporate and fundraising events.

The delivery format consists of:

§ Presentation of key content

§ Individual activities

§ Application exercises

§ Opportunities for discussion to promote understanding and skill building

§ Opportunity to plan an event with a fundraising component with the one-on-one guidance of a professional event planner.

Overall Learning Objectives

Ensure participants are able to use the knowledge and skills attained in order to successfully plan an event

1. Execute an event from conceptualization to production.

2. Create, analyze and apply a communication and marketing plan using marketing and social media principles.

3. Distinguish and acquire business skills required of independent event planners/managers.

4. Adopt and apply the financial management strategies of budgeting and sponsorship to an event.

5. Develop risk management plans and criteria to ensure safe and successful event production.

6. Create floor plans to scale to ensure event flow.

7. Apply human resource techniques to recruit, train, and manage event staff and volunteers.

8. Plan and execute a community engagement strategy to capture volunteers and secure local business support into

corresponding events.

9. Persuasively communicate and present verbally and in writing to all stakeholders, suppliers and delegates.

Testimonials

“This course provided me with the most essentials to launch and undertake an event”

“This course taught me that Risk Management is more than injuries and insurance”

“I always knew there was a lot involved in planning, but now I realize there is more than I thought!”

“This course gave me numerous new skills + information that will definitely be useful in my career”

“This course helped me focus my ideas and think them through properly so that I can more effectively plan events”

“Lisa was great! Very organized, knowledgeable, engaging and obviously knows what she is talking about”

“I couldn’t reasonably, feasibly find/acquire this information any other way given the expense of getting it elsewhere.

Your course was priceless and will help my community grow and prosper better than any corporate/related initiatives”

“I loved the quick, concise information provided; this meant less time away from work; and time is money!!“

Program Designers and Presenters

Lisa Peters and her team at Eye Inspire Events, builds events that capture peoples’ imaginations and inspire them to think more

strategically—uncovering event assets they didn’t realize they had. Her team creates true partnerships with clients, identifying and

carrying through custom solutions to ensure their clients achieve their business goals.

Eye Inspire Events is dedicated to enable your staff to build exceptional, successful events with creativity and style. It is their

mission to inspire your team and promote creativity to make a difference in your community. This mission guides every aspect of

their business with you—from building partnerships to surpassing expectations.

Recent major events from Eye Inspire Events include:

Kreos Aviation Grand Opening / private party held to welcome potential new owners of private jets

Canada’s Great Kitchen Party / Fundraiser for Community Kitchen programs, B2Ten, MusiCounts

K+S Potash Canada Grand Opening & Media Event / Grand opening and announcement of renaming mine

Saskatchewan Construction Association AGM & Summer Meetings / 3 day conference at Elk Ridge Resort in Waskesiu

Greystone Managed Investments Golf Tournament / fundraiser for Parkinson’s Disease national research team

Dean Renwick Design Gala / Launch of International designer Dean Renwick Spring line of clothing.

Rotary Club 100th Anniversary Celebration / celebrating 100 years of Rotary in Canada

Lisa Peters has built her reputation as a solution-minded event planner because she asks her clients thought provoking and

insightful questions and then delivers expertise in identifying project needs, establishing objectives, and balancing the triple

constraint (management of project, timelines, and budget). With almost 30 years’ experience in project management with

government and private industry, Lisa is committed to your success, not only in managing your events, but training your staff to do

so as well. To that end, she created an event planning curriculum, delivered through the University of Regina Centre for Continuing

Education. She has now expanded that program and is offering it directly to her clients’ staff.

Event Planning Training Course Outline

1. Introduction to the World of Event Planning

2. Setting Clear Objectives

3. Choosing the Right Date for a Successful Event

4. Deciding who to Invite

5. Confirming Number of Attendees

6. Choosing Location

7. Negotiating for Best Results

8. Creating a Consistent and Solid Theme

9. Preparing an Event Day Agenda

10. Preparing the Budget and Predicting with

Reasonable Accuracy

11. Preparing the Event Day Timeline to Ensure

Success

12. Finalizing the Event day Schedule

13. Building a Team That Works

14. Identifying Risks and Planning for Event Safety

15. Maximizing Sponsorship

16. Getting Media Attention

Event Planning Templates Provided

Sample templates to successfully launch and complete events are essential. During the program, the participants will become

familiar with the following templates.

Site Survey

Event Day Agenda

Event Day Agenda Sample

Room layout

Budget Form

Event Day Timeline

Risk Assessment

Confirmation of Corporate Support

Media Release

Sponsorship Chart

Sponsorship package

Event Planning Training Program Costs

This course is designed to provide administrative staff, event planners and fund development teams with training to assist them in

understanding and carrying out the responsibilities of planning corporate and fundraising events.

Different kinds of events require different degrees of complexity and this program recognizes those differences in its registration

fees. Below are estimated training hours and registration fees for various events.

Type of Training Training Hours Cost

Plan a business breakfast / luncheon event 3x8 hour sessions/6 half day sessions $2640

Plan a business Networking/Teambuilding event 3x8 hour sessions/6 half day sessions $2640

Plan an evening event (no fundraising component) 4x8 hour sessions/8 half day sessions $3520

Plan an evening event (with a fundraising component) 4x8 hour sessions/8 half day sessions $3520

Plan a 1-day Conference (multiple speakers) 4x8 hour sessions/8 half day sessions $3520

Plan a 2+ day conference (multiple speakers) 5x8 hour sessions/10 half day sessions $4400