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EVENT

MANAGENENTSTUDY OF SPECIAL EVENT MANGEMENT

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DEFINITION OF SPECIAL EVENTS

 ́A special event is a unique moment in time

celebrated with ceremony and ritual to

satisfy specific needs.µ

´To the customer or guest, a special event isan opportunity for a leisure, social or

cultural experience outside the normal

range of choices or beyond everyday

experience.µ

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PRINCIPLES OF SPECIAL EVENT

MANAGEMENT

They must be of limited and fixed duration, typicallyhours or days at most.

They must be a one-off or infrequent occurrence,typically monthly or annually at most.

If they are part of a regular series, they must be anunusual component of the series.

They must be unique.

They must require one or more organizers.

Their execution must be planned and controlled

They must conform to the definition of a specialevent.

There must be a live audience other than theorganizers present at the physical event location

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 A DMINISTRATION AND CO-OR DINATION

Planning

Operation

Consultation with key stakeholder

Catering management.

Risk management

Event sponsorships

Organizing accounting and financial management

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EVENT MARKETING

Publicity and promotion

Pre-event promotion: newspapers, local radio

Media releases and media kits

Invitations

Programs

Posters

postcards

Website

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EVENT MARKETING

Sponsorship and merchandise

Suggested Sponsorship Strategy

Potential sponsors

Evaluation of a Sponsorship Program

Merchandise

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LEGAL ISSUES

Ensure that all contracts are approved in advance

by legal counsel

Here to all federal and state laws, such as dealingwith employment, accessibility, and safety

Manage every aspect of the event based on thehighest ethical standards, including financialaccountability, non-discriminatory treatment of personnel and guests, and principled businesspractices

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RISK MANAGEMENT

Risk Management defined

Risk Management is the term applied toa logical and systematic method of establishing the context, identifying,analyzing, evaluating, treating,monitoring and communicating risksassociated with any activity, function orprocess in a way that will enableorganizations to minimizelosses and maximize opportunities. RiskManagement is as much aboutidentifying opportunities as avoiding ormitigating losses.

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SPECIAL CIRCUMSTANCE OF EVENTS

RISK

Large crowds

Use of Volunteers and inadequately trained staff 

Untried venues and sites

Quick decisions and inadequate time, particularly as the

event gets closer

Complex and specialist activity

Thrills and Spills - i.e. activity that is meant to seem likeit is a risk.

Need for good community relations

Untried communications

New event company

Little 'continuing work' control over subcontractors andsuppliers

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TOOLS TO IDENTIFYING RISKS

Fault Tree

Lack of signage

Unreadable signage

Entrance away obscured

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TOOLS TO IDENTIFYING RISKS

Documenting

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TOOLS TO IDENTIFYING RISKS

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TOOLS TO IDENTIFYING RISKS

Influence Diagram

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THANKU

Events  is done by

s .p.annamalai