Event Management - agsgsc.edu.in GENERAL... · ag & sg siddhartha degree college of arts & science...

AG & SG SIDDHARTHA DEGREE COLLEGE OF ARTS & SCIENCE VUYYURU

(AUTONOMOUS)

(MANAGED BY SIDDHARTHA ACADEMY OF GENERAL & TECHNICAL EDUCATION VIJAYAWADA)

Commerce CEM -601G/C C 2018-2019 B.Com(gen)

SEMESTER –VI

SYLLABUS

Event Management

Unit-I: Event Concept: Corporate Events and Customer’s needs - Types of Events -

Corporate hospitality – Exhibitions – Trade Fairs – Conferences –Business and Government

Meets - Corporate event packages - Menu Selection - Customization.

Unit-II: Outdoor Events: Logistics, Types of Outdoor events, Risk management - Health and

safety, Marketing and sponsorship, HR Management, Programming and Entertainment.

Unit-III: Celebrity Events: Launches, Fashion shows, National festivals and high-profile

charity events - Liaison with agents, Contract Negotiations, Client briefings, Celebrity wish

lists and expectations - Liaisoning with Govt. Departments.

References:

1. Event Management: A Blooming Industry and an Eventful Career by Devesh Kishore,

Ganga Sagar Singh - Har-and Publications Pvt. Ltd.

2. Event Management by Swarup K. Goyal - Adhyayan Publisher.

3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House

4. Event Entertainment and Production - Mark Sonder, CSEP, Wiley & Sons, Inc.

5. Special Event Production - Doug Matthews. 6. Fenich, G. Meetings, Expositions, Events,

and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.


(AUTONOMOUS)



SEMESTER –VI

Model paper

Event Management

Time: 3 hrs Max. Marks: 50

SECTION- A

I. Answer any FOUR of the following questions 4 x 5= 20M

1. Corporate Hospitality

2. Trade Fairs

3. Risk Management

4. Sponsorship

5. Fashion Shows

6. Liaisoning

SECTION- B

II. Answer any THREE of the following questions 3 x 10 = 30M

7. Explain Different Types of Events

8. What are the uses of Exhibitions

9. Explain Different Types of Logistics

10. What is Programming of an Event and Entertainment

11. Who would launch a Product

12. Explain about High profile Charity Events.


(AUTONOMOUS)



SEMESTER –VI

Guidelines to the paper setter

Event Management

UNIT-I UNIT-II UNIT-III

Event

Concept

Out Door

Events

Celebrity

Events

5 Marks

questions

2 2 2

10 Marks

questions

2 2 2

Weightage 30 30 30


(AUTONOMOUS)


Commerce CM 602GE G/C 2018-2019 B.Com(gen)

SEMESTER –VI

SYLLABUS

Marketing

Unit-I: Introduction: Concepts of Marketing: Product Concept – Selling Concept - Societal

Marketing Concept – Marketing Mix - 4 P’s of Marketing – Marketing Environment.

Unit-II: Consumer Markets and Buyer Behaviour: Buying Decision Process – Stages –

Buying Behaviour – Market Segmentation – Selecting Segments – Advantages of

Segmentation.

Unit-III: Product Management: Product Life Cycle - New products, Product mix and Product

line decisions - Design, Branding, Packaging and Labeling.

Unit-IV: Pricing Decision: Factors influencing price determination, Pricing strategies:

Skimming and Penetration pricing.

Unit-V: Promotion and Distribution: Promotion Mix - Advertising - Publicity – Public

relations - Personal selling and Direct marketing - Distribution Channels – Online marketing-

Global marketing.

References:

1. Philip Kotler, Marketing Management, Prentice Hall of India.

2. Philip Kotler & Gary Armstrong, Principles of Marketing, Pearson Prentice Hall

3. Stanton J. William & Charles Futrel, Fundamentals of Marketing, McGraw Hill Company

4. V.S. Ramaswamy S. Nama Kumari, Marketing Management – Planning, McMillan


(AUTONOMOUS)



SEMESTER –VI

Model paper

Marketing Time: 3 hrs Max. Marks: 75

SECTION- A

I. Answer any THREE of the following questions 3 x 5= 15M

1. Selling Concept

2. Marketing Environment

3. Buying Behavior

4. Branding

5. Skimming Pricing

6. Publicity

SECTION- B

II.Answer any FOUR of the following questions 4 x 15 = 60M

7. Describe 4P’s of Marketing

8. What are the Different Concepts of Marketing

9. What is Market Segmentation?

10. Describe Product Life Cycle.

11. What are the Factor Influencing Price Determination

12. What are the differences Between Personal selling and direct Marketing?

13. What are the Various Distribution Channels?

14What are the advantages of targeting and positioning


(AUTONOMOUS)



SEMESTER –VI


Marketing

Marks UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V

Introduction Consumer

Markets and

buyer

Behavior

Product

Management

Pricing

decision

Promotion and

Distribution

5Marks 2 1 1 1 1

15Marks 2 2 1 1 2

Weightage 40 35 20 20 35


(AUTONOMOUS)


Commerce CAU-603GE G/C 2018-2019 B.Com(gen)

SEMESTER –VI

SYLLABUS

Auditing

Unit-I: Auditing: Meaning – Objectives – Importance of Auditing – Auditing as a Vigil

Mechanism – Role of Auditor in checking corporate frauds.

Unit-II: Types of Audit: Based on Ownership and time - Independent, Financial, Internal,

Cost,

Tax, Government, Secretarial audits.

Unit-III: Planning of Audit: Steps to be taken at the commencement of a new audit - Audit

program me - Audit note book - Internal check, internal audit and internal control.

Unit-IV: Vouching and Investigation: Vouching of cash and trading transactions -

Investigation, Auditing vs. Investigation

Unit-V: Company Audit and Auditors Report: Auditor's Qualifications – Appointment and

Reappointment – Rights, duties, liabilities and disqualifications - Audit report: Contents –

Preparation - Relevant Provisions of Companies Act, 2013.

References:

1. S.Vengadamani, “Practical Auditing”, Margham Publications, Chennai.

2. Ghatalia, “Principles of Auditing”, Allied Publishers Pvt. Ltd., New Delhi.

3. Pradeesh Kumar, Baldev Sachdeva & Jagwant Singh, “Auditing Theory and Practice,

Kalyani Publications, Ludhiana.

4. N.D. Kapoor, “Auditing”, S. Chand, New Delhi.

5. R.G. Saxena, “Principles and Practice of Auditing”, Himalaya Publishing House, New

Delhi.

6. Jagadesh Prakesh, “Principles and Practices of Auditing” Kalyani Publications, Ludhiana.


(AUTONOMOUS)



SEMESTER –VI

Model Paper Auditing

TIME -3hrs Max. Marks: 75

SECTION -A

I. Answer any THREE of the following question 3 x 5= 15M

1. Explain the scope of audit

2. Corporate Frauds

3. Government Audit

4. Audit note book

5. Characteristics of Investigation.

6. Audit Report

SECTION -B

II. Answer any FOUR of the following questions 4x15=60M

7. Define auditing .Explain its features and its advantages.

8. What are the various types of audits classified on the basis of organization?

Structure

9. What is audit program me. Explain its advantages and disadvantages

10. What is internal control .Explain its advantages and disadvantages

11. “Vouching is the essence of auditing”. Explain

12. Explain the difference between Investigation and auditing

13. Explain the rights and duties of an auditor.

14. Explain different types of Audit Reports


(AUTONOMOUS)



SEMESTER –VI


Auditing


Auditing Types of

Audit

Planning of

Audit

Vouching and

Investigation

Company audit

and Auditors

Reports

5Marks 2 1 1 1 1

15Marks 1 1 2 2 2

Weightage 25 20 35 35 35


(AUTONOMOUS)


Commerce CMA 604GE G/C 2018-2019 B.Com(gen)

SEMESTER –VI

SYLLABUS

Management Accounting

Unit–I: Management Accounting: Interface with Financial Accounting and Cost Accounting -

Financial Statement analysis and interpretation: Comparative analysis – Common size

analysis and trend analysis (including problems).

Unit–II: Ratio Analysis: Classification, Importance and limitations - Analysis and

interpretation of Accounting ratios - Liquidity, profitability, activity and solvency ratios

(including problems).

Unit–III: Fund Flow Statement: Concept of fund: Preparation of funds flow statement. Uses

and limitations of funds flow analysis (including problems).

Unit–IV: Cash Flow Statement: Concept of cash flow – Preparation of cash flow statement –

Uses and limitations of cash flow analysis (including problems).

Unit–V: Break-Even Analysis and Decision Making: Calculation of Break-even point - Uses

and limitations - Margin of safety – Make/Buy Decision - Lease/own Decision (including

Problems).

References:

1. S.N. Maheswari, A Textbook of Accounting for Management, S. Chand Publishing, New

Delhi.

2. I.M Pandey, “Management Accounting”, Vikas Publishing House, New Delhi,

3. Shashi K. Gupta & R.K. Sharma, “Management Accounting: Principles and Practice”,

Kalyani Publishers, Ludhiana.

4. Jawahar Lal, Accounting for Management, Himalaya Publishing House, New Delhi.

5. Charles T. Horngren, et.al, “Introduction to Management Accounting” Person

EducationIndia, New Delhi, 2002.


(AUTONOMOUS)



SEMESTER –VI

SYLLABUS


Time: 3hrs Max.Marks:75

SECTION – A

I. Answer any THREE from the following: 3x5=15M

1. Explain common – size statements

2. What are the uses of management accounting?

3. Describe the importance ratios

4. Define a fund flow statement.

5. How will you calculate cash from operations?

6. M O S

SECTION – B

II. Answer any TWO from the following: 4x15=60M

7). Following are the two balance sheets of ‘A’ LTD and ‘B’ LTD on 31-3-2008.

Particulars ‘A’ltd (Rs.) ‘B’ ltd. (Rs.)

Assets:

Cash

Sundry debtors

Stock

Prepaid expenses

Other current assets

Fixed assets (net)

Total assets

Liabilities & capital:

Sundry creditors

Other current liabilities

Fixed liabilities

Capital

Total liabilities

27

220

100

11

10

635

1003

42

78

225

658

1003

72

226

174

21

21

513

1027

154

62

318

493

1027

From the above data, prepare a common-size statement and make comments

8).The following is the Balance sheet of Bhubaneswar Ltd., as on 30th June ,2008:

Liabilities Rs. Assets Rs.

Equity share capital

9% Pre f, share capital

10% Debentures

Reserves and surplus

Long- term Loans

Current liabilities

3,00,000

1,00,000

2,00,000

50,000

25,000

2,25,000

Fixed assets

Investments

Current assets

6,00,000

50,000

2,50,000

9,00,000 9,00,000

You are required to calculate:

(a) Debt- equity ratio (long-term debt equity).

(b) Proprietary Ratio

(c) Solvency Ratio.

(d) Fixed assets to proprietor’s funds ratio.

(e) Fixed assets ratio.

(f) Current assets to proprietor’s funds ratio.

9). From the following two balance sheets as on 31st December 2006 and 2007,

you are required to prepare Statement showing flow of funds :

Particulars 2006 Rs. 2007 Rs.

Assets:

Cash

Debtors

Stock – in- trade

Land

Capital and liabilities:

Share capital

Trade creditors

Retained earnings

30,000

1,20,000

80,000

50,000

2,80,000

2,00,000

70,000

10,000

47,000

1,15,000

90,000

66,000

3,18,000

2,50,000

45,000

23,000

2,80,000 3,18,000

10). Define a cash flow statement. Distinguish between ‘funds flow’ and ‘cash flow’.

11). X LTD, made a profit of Rs.18,00,000 for the year ended 31st march, 2008

after considering the following:

Rs.

Depreciation on Building

52,000

Depreciation on plant and machinery

35,000

Transfer to general reserve

10,000

Good will written off

8,000

Plant and machinery having book value of Rs.14,000 was sold for

10,000

Profit on sale of investments

7,000

The following was the position of Current Assets and Current Liabilities of the

company as on 31st march , 2007 and 31 march , 2008.

31st march

2007 Rs.

31st march

2008 Rs.

Debtors

Stock

cash

creditors

outstanding expenses

Prepaid expenses

Bills payable

45,000

72,000

12,000

56,000

7,000

4,000

11,000

35,000

80,000

21,000

62,000

5,000

5,000

15,000

Calculate cash flows from operating activities.

12). From the following information pertaining to the two years, calculate.

(a) P/V ratio

(b) Amount of sales to earn profit of Rs 40, 000

(c) Profit on sales Rs.1, 20,000.

Years Sales Profit

1996 1, 40,000 15,000

1997 1, 60,000 20,000

13). Following are the balance Sheets of sun star Industries Ltd . for the years ending

December 31, 2006 and 2007

Liabilities

2006

RS

2007

RS

Assets 2006

RS

2007

RS

Equity share

capital

Reserves & surplus

Debentures

Long – term loans

on Mortgage

Accounts Payable

Other Current

Liabilities

4,00,000

3,12,000

50,000

1,50,000

2,55,000

7,000

6,00,000

3,54,000

1,00,000

2,55,000

1,17,000

10,000

Land & Buildings

Plant & Machinery

Furniture &Fixture

Other Fixed assets

Long – term Loans

Cash in hand and at

Bank

Receivables

Inventory

Prepared Expenses

Other current assets

2,70,000

3,10,000

9,000

20,000

\46,000

1,18,000

2,09,000

1,60,000

3,000

29,000

1,70,000

7,86,000

18,000

30,000

59,000

10,000

1,90,000

1,30,000

3,000

40,000

11,74,000 14,36,000 11,74,000 14,36,000

Analyze the Financial position of the company with the help of Comparative Balance

sheet

14). From the given information calculate

. (a) B.E.P

(b) Sales to earn a profit of Rs.1, 00,000

(c) Margin of safety where. Sales are Rs10, 00,000

Total sales 6, 00,000

Total variable costs 4, 00,000

Total fixed costs 50,000


(AUTONOMOUS)



SEMESTER –VI

SYLLABUS




Management

Accounting Ratio

Analysis

Fund Flow

Statement

Cash Flow

Statement

Break-Even

Analysis and

Decision

Making

5Marks 2 1 1 1 1

15Marks 2 1 1 2 2

Weightage 40 20 20 35 35


(AUTONOMOUS)


Commerce CFS 605 CE G/C 2018-2019 B.Com(gen)

SEMESTER –VI

SYLLABUS

Financial Services

Unit-I: Financial Services: Role of Financial Services - Banking and Non Banking

Companies – Activities of Non Banking Finance Companies- Fund Based Activities - Fee

Based Activities .

Unit-II: Merchant Banking Services: Scope and importance of merchant banking services -

Venture Capital - Securitization - Demat services - Commercial Papers – Treasury bills

Unit-III: Leasing and Hire-Purchase: Types of Lease, Documentation and Legal aspects –

Fixation of Rentals and Evaluation - Hire Purchasing- Securitization of debts - House

Finance.

Unit-IV: Credit Rating: Purpose – Types – Credit Rating Symbols – Agencies: CRISIL and

CARE – Equity Assessment vs. Grading – Mutual funds.

Unit-V: Other Financial Services: Factoring and Forfaeiting - Procedural and financial

aspects – Installment System - Credit Cards - Central Depository Systems: NSDL, CSDL.

References:

1. B. Santhanam, Financial Services, Margham Publication, Chennai.

2.M.Y. Khan, Financial Services, Tata McGraw – Hill, New Delhi.

3. Machendra Raja, Financial Services, S.Chand Publishers, New Delhi.

4. V. A. Avdhani, Marketing of Financial Services.

5. Machiraji, “Indian Financial System”, Vikas Publishers.

6. Sandeep Goel, Financial Services, PHI Learning.

7. L.M. Bhole, Financial Institutions and Markets, Tata McGraw Hill.


(AUTONOMOUS)



SEMESTER –VI

Model paper

Financial Services


SECTION -A


1. What are Banking Companies?

2. What are Fund based activities

3. What is Venture Capital?

4. Hire Purchasing.

5. CRISIL.

6. NSDL.

SECTION -B

II. Answer any Four of the following questions 4x15=60M

7. Explain the role of Financial Services

8. Explain the activities of Non Banking Finance Companies

9. Explain the Scope and Importance of Merchant Banking

10.Explain Demat services and Securitization

11. Explain the Types of Leases

12. Explain Different Credit rating agencies

13. Describe about Mutual funds

14. What are Central Depository Systems?


(AUTONOMOUS)



SEMESTER –VI


Financial Services


Financial

Services

Merchant

Banking

Services

Leasing and

Hire-Purchase

Credit Rating Other

Financial

Services

5Marks 2 1 1 1 1

15Marks 2 2 1 2 1

Weightage 40 35 20 35 20


(AUTONOMOUS)

(MANAGED BY SIDDHARTHA ACADEMY OF GENERAL & TECHNICAL EDUCATION VIJAYAWADA) DA)

Commerce CMFS 606 CE G/C 2018-2019 B.Com(gen)

SEMESTER –VI

SYLLABUS

Marketing of Financial Services

Unit-I: Difference between Goods and Services: Managing Service Counters – Integrated

Service Management – Service Elements.

Unit-II: Constructing Service Environment – Managing People for service Advantage –

Service Quality and Productivity – Customer Loyalty.

Unit-III: Pricing and Promotion Strategies: Pricing strategies – Promotion strategies – B2B

Marketing – Marketing Planning and Control for services.

Unit-IV: Distributing Services: Cost and Revenue Management – Approaches for providing

services - Channels for Service provision – Designing and managing Service Processes.

Unit-V: Retail Financial Services - Investment services – Insurance services - Credit

Services - Institutional Financial Services - Marketing practices in select Financial Service

Firms.

References:

1. Aradhani “Marketing of Financial Services” Himalaya Publications

2. Sinha and Saho, Services Marketing, Himalaya Publishing House

3. Reddy Appanaiah, Anil Kumar and Nirmala, Services Marketing, Himalaya Publishing.

4. Shajahan, Services Marketing, Himalaya Publishing House.


(AUTONOMOUS)



SEMESTER –VI

Model paper



SECTION -A


1. What are the service elements?

2. Customer loyalty

3. Marketing Planning

4. Designing and Managing service process

5. Investment services

6. Credit services

SECTION -B

II. Answer any Four of the following questions 4x15=60M

7. Describe Managing Service Counters

8. Explain Service Quality and Productivity

9. Explain different Pricing strategies

10. Explain B2B Marketing

11. What are the different approaches for providing services?

12. What are the advantages of Cost and Revenue Management?

13. Explain Institutional Financial Services

14. Explain different Service Elements


(AUTONOMOUS)



SEMESTER – VI




Difference

between

Goods and

Services

Constructin

g Service

Environmen

t

Pricing and

Promotion

Strategies

Distributing

Services

Retail

Financial

Services

5Marks 1 1 1 1 2

15Marks 2 1 2 2 1

Weightage 35 20 35 35 25

Event Management - agsgsc.edu.in GENERAL... · ag & sg siddhartha degree college of arts & science...

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