Event management
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Transcript of Event management
EVENT MANAGEMENT
BEGINNING
• Meaning : is the application of project management to the creation and development of festivals, events and conferences.
• Definition : The organisation which propose and handle events, projects and programmes while being strategic and creatine in their thinking.
• To get lasting experience.• To entertain .• Chance to see something unique.
• EVENT CHARACTERISTICS:• Once in life time experience for participants.• Generally expensive at stage.• Take place over a short time span.• Requires long and careful planning.• Carry high level of risk.• Often a lot of stake for those involved.
Size of Events
• Mega events• Regional events.• Major events.• Minor events.
Types Of EventsSporting.Entertainment, Arts and Culture.Commercial marketing and Promotional events.Meetings and Exhibitions .Festivals.Families.Fund raising
• Event Team• Venue manager.• Stage manager• Lighting,audio and video companies • Decorators and florists• Entertainers• Employment agencies• Rental companies• Security companies.• Catering companies• Ticketing operations
EVENT CONCEPT
• Purpose of event.• Theme• Venue• Event audience• Financial considerations• Timing of the event• Event team, contractors and stakeholders
Logistics of event concept
• Access to the site• Physical limitations• Dimensions of the site• Refrigerated storage• Physical space for food preparation• Restroom facilities• Cleaning• Catering • Safety• Potential damage to the site• Provision of basic services.
Legislation for event
• State government approval• Liquor licensing .• Pollution control board• Regional police incharge.
Marketing mix
• Product / service.• Place• Promotion• Price
Features of event audience
• A lasting experience .• Entertainment.• A learning experience • An opportunity to meet others.• A chance to purchase items• Food and beverage facilities.• Inexpensive way to get in event• Chance to see something unique.
Financial management
Risk management
• Natural disaster• Financial risk• Legal risk• Technology related risk• Mismanagement• Safety and security risk• Risk at sporting events
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