Event Issue 5 eBook 2013

7/30/2019 Event Issue 5 eBook 2013

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Issue 5 | 2013

Building and Upgrading HotelsAfrica Moves to Meet Growing Demand

Greener VenuesSprouting Up in Africa and Beyond

INDABA 2013


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Prism Awards 02

South African Tourism Road Show 04

China Announces Plan to Increase Travel 04

IT&CMA China 05

INDABA 2013 06

BRICS Summit 07

Thai Tourist App 07

Best Cities Client Workshop 08

IMEX 2013 09

Corbins Tech Talk 10

Gauteng Travel Guide 10

AV Unlimited Delivers 11

Greener Venues 12

Building and Upgrading Hotels 18

Regional Spotlight: North West Province 26

Country Spotlight: Ghana 28

Event Greening Forum 31

Opportunities 32

Associations 34Directory Listings 36

www.theevent.co.za THE EVENT | 01

DISCLAIMER:Opinions expressed in The Event do not necessarilyrepresent the official viewpoint of the editor or thepublisher, while inclusion of adverts/advertisingfeatures does not imply endorsement of anybusiness, product or service. Copyright of thismaterial is reserved. While every effort has beenmade to ensure the accuracy of the informationcontained in this publication, The Event and/or itsemployees may not be held liable or responsiblefor any act or ommission committed by anyperson, including a juristic person, referred to inthis publication. It and they furthermore accept(s)no responsibility for any liability arising out of anyreliance that a reader of this publication places onthe contents of this publication.

Join us

www.theevent.co.za

Publisher: Lance Gibbons

[email protected]

Executive Editor: Maya Kulycky

[email protected]

Business Manager: Taryn Fowler

[email protected]

Sales Manager (SA): Jardin Roestorff

[email protected]

Sales Manager (Outside SA):

Shaun Ross

[email protected]

Head of Design:

Jess Novotn

[email protected]

Editorial and Design Co-ordinator:

Danielle Illman

[email protected]

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www.filmeventmedia.co.za

CONTENTS

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NEWS

02 | THE EVENT www.theevent.co.za

The PRISM Awards recognise pub-

lic relations and communications

professionals who successfully in-

corporate strategy, creativity, and

professionalism into successful campaigns.

This year, the winners of the PRISM Awards

were exceptional announced at the 7 April

ceremony in Sandton, South Africa were ex-

ceptional, says Marilyn Watson, Chief Judgeof the PRISMS. We are often amazed at the

creativity, insight and return on investment

that consultants and practitioners have de-

livered to their clients. The 2013 results far

surpass this. says Watson.

Ogilvy Public Relations Johannesburg

was the winner of the 2013 overall PRISM

Gold Award for its Add Hope: Journey of

Hope campaign on behalf of KFC/Yum

South Africa. Ogilvy defeated 55 other pub-

lic relations consultancies, corporates and

other in-house public relations departmentswho submitted almost 200 campaigns for

the Award. Their campaign was exception-

ally integrated, combining traditional, digi-

tal and social media with above-the-line and

activations. Through R7-million in media

coverage in two months, Ogilvy PR achieved

a return on investment of 1:34. National, re-

gional and community media amplification

was delivered through 67 broadcast stories,

29 print features and articles and 24 onlinestories. Six earned five-minute mini docu-

mentaries were flighted twice weekly on

national TV. 1 831 new online conversations

were generated with over 4,3 million op-

portunities created to see the conversation.

This campaign showed an excellent under-

standing of the clients problems and op-

portunities, commented Watson, There

was sustained execution of the campaign,

with brilliant results!

Meanwhile, Retroviral Digital Communi-

cations won the Gold Award for Best SmallPublic Relations Consultancy. Retrovirals

niche is as a communication agency that

strives to support its clients business ob-

jectives and generate online word of mouth

spread for brands. The company is the re-

cipient of several PRISM Awards. Last year

it won two Gold Awards at the PRISMs - for

its Last Dictator Standing campaign it im-

plemented for Nandos and for the #Shoes

on Feet campaign it delivered for the PutFoot Rally Foundation.

We are often

amazed at

the creativity,

insight and

return on

investment thatconsultants and

practitioners

have delivered

to their clients.

The 2013 results

far surpass this.

PRISM AwardsPut Winning Campaigns in the Spotlight


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NEWS


Gl Awr Wr

CATEGORY GOLD WINNER

- CAMPAIGN NAME

GOLD WINNER -

PR COMPANY

GOLD WINNER -

CLIENT

CATEGORY

SPONSORS

Community Relations Community Relations PR Worx PR Worx Zoom

Photography

Consumer PR for anexisting product

True Love, a MagazineRomance

Tribeca Public Relations TRUE LOVE magazine

TRUE LOVE magazine Add Hope: KFC Journey ofHope

Ogilvy PR Johannesburg KFC/Yum South Africa(YUM! RestaurantsInternational)

The RiverbedAgency

Environmental 49M Global Interface Consulting Eskom Eskom

Integration of Traditional &New Media

Johnnie Walkers OneBottle Liquor Store

AtmosphereCommunications, Society,Hammer Events, KingJames

Johnnie Walker(Brandhouse)

Blue Apple

Launch of a New Product Launch of HyundaiR1200LC-9 Excavator Ngage HPE Africa

NGO Campaign AddOption National AdoptionCoalition

Thelane TheatreProductions

PR on a Shoestring OREO: Celebrate the KidInside Us All.

Plato Communications Kraft Foods South Africa

Public Sector I Play Fair. Say No! toDoping

Tin Can PR SA Institute for Drug FreeSport

Social Media for PR Nandos #25ReasonsCampaign

Retroviral DigitalCommunications

Nandos Flair Bar

Sponsorship Sunfoil Sponsorship of Proteas Test Series Cricket

for the Season 2011/2012

Shirley WilliamsCommunications

Willowton Group Anglo American

Technology Launch of Waze App inSouth Africa

AtmosphereCommunications

MiX Telematics - Waze VirtualProductions

INDIVIDUAL CATEGORIES

Best Up-and-coming PublicRelations Professional

Brittany Preece - Cerebra AdVantage

Best Small Public RelationsConsultancy

Retroviral DigitalCommunications

AirportsCompany SouthAfrica


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NEWS


SOUTH AFRICAN TOURISMKicks O Road Show to All Nine Provinces

Announces Plan to Increase Travel

South African Tourisms Chief Executive

Ocer Thulani Nzima, is hitting the

road this year, visiting each of the nine

provinces to meet with provincial and

local tourism industry counterparts to discuss

tourism trends and to personally experience old

and new tourism products.

The Connecti9ns road show kicked o in

the Western Cape, where Nzima was hosted

The Chinese government has an-

nounced that it intends to increase

travel among its citizens a move

which could have a signicant

impact on destinations in Africa visited by

Chinese tourists. In a recently-released doc-

ument the government emphasized the im-

portance of travel as a way to enhance the na-tions economy as well as individual quality of

life. Outlines of the Chinese Citizens Travel

Initiatives 20132020, states specic steps

the government will take including:

building or expanding airports, highways,

hotels and attractions

increasing the amount of paid leave for

workers

increasing tax deductions for company in-

centive and conference travel

allowing schools to expand current travel

windows beyond summer and winterbreaks

by WESGRO to get rst-hand knowledge of thetourism products on oer in one of the worlds

most popular tourist regions. This three-day

visit included talks with city of Cape Town, West-

ern Cape provincial tourism authorities, and key

industry stakeholders. The tourism industry is

a ourishing and critical sector. But we need to

look beyond the numbers and refresh our un-

derstanding of the newest tourism products

and the latest trends aecting the industry. The

past year has consistently seen tourism growth

of over 10% from all of our markets. We need

to understand how we gear up to meet this in-crease and how we cater for any new trends in

tourist preferences and behaviour. This is why

our road show this year to meet our provincial

counterparts and tourism industry partners is

such an important project for us, said Nzima.

South African Tourism is visiting the prov-

inces, Nzima said, to experience these tourism

products and to get more exposure because as

a destination marketing organization, it is im-

portant that we better understand the products

we are selling.

According to Xinhua News Agency, a re-

cord 60,000 Chinese visited South Africa in

the rst half of 2012. Xinhua reported that

South African Minister of Tourism Marthinus

van Schalkwyk said, A total of 60,272 Chinese

visitors came to South Africa in the rst halfof 2012, representing a massive 68 percent

In recent years South African Tourismhas focused on promoting South Africa as

far more than a wildlife destination, one that

also oers rich lifestyle tourist attractions in

the areas of design, fashion, music and the

arts. The road show highlighted not just in-

ternational tourism, but the need to increase

domestic tourism as well.

We want every South African in every corner

of the country to experience the joy of being a

tourist in their own land. Domestic tourism ac-

counts for more than 70 percent of all tourists

in the country at any given time and domestictourism growth can only be achieved through

close collaboration and synergy between na-

tional government and provincial and local

tourism authorities, said Nzima. Tourism is

every South Africans business. Our industry

is a major driver of GDP growth. It creates and

sustains thousands of jobs and is the livelihood

of millions of South Africans. It is an industry

worth championing and protecting and we can

only do so as a strong tourism industry collec-

tive, concluded Nzima.

growth compared to the rst six months of

2011 and overtaking France as the countrys

fourth-largest overseas source market. Now,

tourism professionals will have the opportu-

nity to increase those numbers.

The plan calls for a 10% increase in domestic

and international travel during 2013. It also em-

phasizes sustainable tourism.Even without the government emphasis

on travel the Chinese travel market was set to

expand due to rising incomes and growing in-

ternet bookings. This was expected to lead to

a 15% increase in Chinese outbound travellers

from 2012-2017 according to forecasts by Euro-

monitor International. Business travel spending

is forecast to increase by 15.1% in 2013 to USD

$226 billion according to the Global Business

Travel Association (GBTA). Hong Kong and

Macau are the most popular destinations for

Chinese travellers, but non-Asian countries arerising in importance.

CHINA

SA Tourism CEO Thulani Nzima

The plan calls

for a 10 percent

increase in domestic

and international

travel during 2013.

It also emphasizes

sustainable tourism.


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NEWS


TOURISM EXPO BOTSWANA 2013 isa consumer and trade based market-

ing platform that will take place in

Gaborone, Botswana from the 13th-

16th August 2013. The theme for this years

expo is Bringing Travel/Tourism to the people

This years expo will see over 50 exhibitors from

within the region and international tourism ser-

vice providers spend four days marketing and

promoting their services and properties to the

local travel enthusiast.

Botswana being a landlocked country it is a

primary market feeder for tourism within the re-gion. Local travel enthusiasts travel extensively

outside the borders of Botswana and thereforeit is imperative to educate local potential travel-

lers and create awareness within the local travel

market of what services and products the re-

gional and international market has to offer.

FACTS ABOUT

TOURISM EXPO

BOTSWANA

Has over 2500 consumer visitors per an-

num Has over 200 trade visitors per annum

For Bookings and Enquiries Contact

Tel: +267 3185740 / 74069372 / 74902173

Email: [email protected]

Provides excellent and targeted marketingplatform for exhibitors to reach a specific

and direct target group such as high in-

come earners.

Provides excellent networking opportuni-

ties with the local trade market.

Over Half a million pula in trade was con-

ducted at TOURISM EXPO BOTSWANA

2012

ADVERTORIAL

13T-16TAuus 2013Gbr, Bown

IT&CMA China, the leading internationalMICE event in China, marked its seventh

instalment by welcoming 3,000 business

events professionals from sectors includ-

ing DMCs, PCOs, corporate travel and as-

sociations to Shanghai to explore business,

education and networking opportunities. The

Events Publisher, Lance Gibbons, was there.

IT&CMA China successfully showcased what

Asia has to offer and brought together buy-

ers and sellers in a fascinating environment,

Shanghai. Its clear that the infrastructure ex-

ists to support the goals of the region to attractindustry events.

The years event included new initiatives

implemented to strengthen the value proposi-

tion for exhibitors including a greater focus on

association buyers and corporate travel buyers,

enabling exhibitors to schedule up to 100% of

their appointments ahead of the event, and

delivering more Chinese buyers to the event.

This emphasis on the Chinese Buyers is what

IT&CM China is about. What makes IT&CM

Chinas value proposition unique from the oth-

er IT&CM events in Bangkok and India, is the

opportunity for exhibitors to explore business

potential with the Chinese market, said Dar-

ren Ng, Managing Director of TTG Asia Media.Organisers have also given the profile of

attending buyers a makeover. Dake Zhu, PCO,

PEO and Event Director of co-organiser CITS

International MICE said, Our exhibitors tell us

that they are also interested to meet with As-

sociation buyers and Corporate Travel buyers.

Thus, this year, the composition of Chinese

buyers will have a higher percentage of Asso-

ciation and Corporate Travel buyers.

Meanwhile, the event was also showcased

the 6th Annual TTG China Travel Awards where

59 of Greater Chinas best travel trade organi-sations were lauded for their achievements

over the past year.

20 organisations were first-time winners,

including American Airlines, Best American

Airline Servicing China. In the Resort Hotel

category, Banyan Tree Hangzhou clinched the

Best Resort in China, while Chengdu made its

debut as Best City in China (Leisure Travel),

positioning itself against other top destination

front-runners. Two of last years Best New Ho-

tels, Sheraton Beijing Dongcheng Hotel and

St. Regis Shenzhen, clinched the Best Business

Hotel in Beijing and Best Luxury Hotel in Shen-

zhen respectively.

This years awards also saw 7 previous win-

ners defend their titles Air China, Singapore

Airlines, Shanghai, Ascott China, Holiday Inn

Macau, The Garden Hotel, Guangzhou, andThe Venetian Macao-Resort-Hotel.

These organisations are undisputedly the

leaders of the industry. It is no mean feat to

stay on top in this competitive climate, said

Mr Ng.

For more information visit:

www.itcmchina.com

IT&CMA CHINAShowcases the Best of AsiasBusiness Events Industry


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A Showcase of Heritageand Culture Plannedfor

NEWS

The South African Tourism INDABA

2013, Africas top travel show, is set

to oer new innovations, opportuni-ties, and networking platforms for

the tourism trade and international buyers this

year to stimulate tourism business in a market

growing well above the rate of global growth.

Between January and November 2012,

South Africa attracted over 8.3 million interna-

tional tourists and had grown at 10.5% (against

average global tourism growth of 4% in 2012),

as the country continued to solidify its repu-

tation as a world-class leisure and business

events destination.

INDABA 2013, at Durbans Inkosi Albert Lu-thuli International Convention Centre, from 11

- 14 May aims to build on these gains.

Last years INDABA theme of Shaping

our Future Together - will again be the theme

at INDABA 2013, which will also have a strong

Heritage and Culture focus. The event is meant

to facilitate key introductions, business oppor-

tunities and exposure to hundreds of exhibitors

across the tourism spectrum. For the tourism

industry, INDABA 2013 provides the opportu-

nity to interact and forge strong business links

with some of the worlds top travel buyers.

Over 1,165 main and sharing exhibitors and

2,000 international and local buyers - 250 of

them top international buyers hosted by South

African Tourism - have already conrmed their

attendance at INDABA 2013.

A new addition at INDABA this year will be

a Heritage and Culture Pavilion located at the

Durban Exhibition Centre, which will showcase

South Africas world heritage sites, leisure of-

ferings, culture, art, design and music. The

pavilion is a major project undertaken by the

National Department of Tourism and South Af-

rican Tourism, in collaboration with the MOJAHeritage Collection, and it will be an exhibition

of some of the countrys best heritage and cul-

ture tourist oerings and distinctively South

African tourism products.

Our market research shows that travel-

lers are increasingly looking to experience the

unique, authentic, personal South African sto-

ries. They are looking to meet the locals, expe-

rience where they live, eat where they eat and

be part of the countrys culturally rich lifestyle,

while learning about the history of this great

country. The Heritage and Culture pavilionwill be an exciting addition to INDABA 2013

and we have also included a number of new

elements to the show this year which will be

of major value to buyers and exhibitors, says

South African Tourism Chief Executive Ocer

Thulani Nzima.

For more information visit: www.indaba-

southafrica.co.za.

INDABA 2013

The event is meant

to facilitate key

introductions, business

opportunities and

exposure to hundreds

of exhibitors across the

tourism spectrum.


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NEWS


BRICS Summit Puts South Africa in the Spotlight

The two-day 5th BRICS Summit, wel-

coming heads of state from member

countries Brazil, Russia, India, China,

and South Africa was recently held in

Durban, South Africa. The event, organised by

the South African Department of International

Relations and Cooperation, was the rst of its

kind in Africa.The Summit was an opportunity for South

Africa to boost its tourism, business travel,

and conference business. It also allowed for

the country to gain valuable experience host-

ing a high-prole, international event. The

Summit was not without hiccups. There

were several critical media reports noting late

starts, disorganisation and lack of communi-

cation, and headphone mishaps left delegates

frustrated and cast South Africa in a less than

favourable light.

However, Julie-May Ellingson, Chief Ex-ecutive Ocer of the Durban ICC, where the

event was hosted, noted that world-class fa-

cilities were called for - and delivered, despite

challenges with accreditation, securing addi-

tional technical equipment and food supplies,

and weather. She told The Event, With any

event of this calibre and complexity one can

expect a certain level of challenges. The key

challenge related to accreditation. Given the

high level nature of the event it was necessaryto implement certain security measures in-

cluding accreditation. The accreditation was

handled by the State Security Agency (SSA).

Unfortunately the delegates, particularly those

from the business community, were not made

aware of the accreditation processes which

led in some instances to delegates being de-

layed or refused entry. She added, It is also

our recommendation to clients, when hosting

complex events of this nature is to enlist the

services of a professional event management

company to assist with managing the myriadof logistical arrangements.

This suggestion was echoed by other indus-

try experts. Nina Freysen-Pretorius, National

Chairperson of the Southern African Associa-

tion for the Conference Industry (SAACI), says

that for an Inter-governmental conference like

BRICS the importance of the appointment of a

Professional Conference Organiser (PCO) and

other accredited suppliers is critical. SAACI

has been lobbying for a considerable amount

of time now for all government departments to

acknowledge credible and accredited suppliers.The lack of adherence and recognition by some

government departments of the importance at-

tached to using credible industry suppliers, has

in fact led to the formulation of the safety and

security bill. Also, if tourism is to be taken se-

riously, the manner in which either association

or inter-governmental conferences are hosted

needs to be professional, smart, friendly and

ecient. We really do have the resources and

skills and should be putting them forward sothat we are competitive and taken seriously. The

appointment and use of sub-standard suppliers

and conference organisers tarnishes our image

and impedes future job creation and growth

within this sector, she says.

Sue Gannon, General Manager of the

Exhibition & Event Association of Southern

Africa (EXSA) adds, It is always vital to use

a professional organiser and their creden-

tials should be thoroughly checked out be-

forehand. Have they ever done an event on

this scale before? And are they a memberof their industrys association be it EXSA

or SAACI? Both Associations have strict

Codes of Conduct and can assure whoever

uses their members of total professionalism

in putting on any large-scale event. In the

event of a production being too large for one

organiser, they would enlist other compa-

nies to pull-in expertise required to ensure

the show went on as planned. You will al-

ways get behind the scenes hitches, but the

most important thing is that front of house

doesnt see whats happening and problemsare xed quickly, quietly and eciently. How

will this happen? By using a professional

company who has experience and can call on

the right people at the right time to help nd

that solution quickly and quietly.

The Thai Tourist Police are pro-

moting an iPhone 'Tourist Buddy'

app. The free app, available at the

iTunes store, puts travel informa-

tion and safety advice at tourists ngertips.

The app is currently available only for

iOS devices like the iPhone and iPad, but

Tourist Police ocers say the app will be

available in the Android store "soon".

According to the iTunes page, "This app

acts like your Buddy. When you are lost orneed to nd travel places, you can use this

app for searching."

The app warns travellers in to be aware

of possible scams - a consistent complaint

of western tourists in Thailand. It names

the towns where this is a problem at the

moment and what types of operators to be

wary of, like jet-ski operators.

"Before renting, please make sure that

the jet-ski has insurance," the app report-

edly says, after stating that in Phuket, spe-

cically, rental companies and agents musthave insurance and be ready to show proof.

Want to Be Safe as a Tourist in Thailand?

Theres an App for ThatThis app acts

like your Buddy.

When you are lost

or need to fnd

travel places, you

can use this app for

searching.


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NEWS

Cape Town, South

Africa is the only

member of BestCities

on the Africancontinent.

BestCities

ClientWorkshop HeldDown Under

BestCities, the rst convention bureau

alliance, gathered executives repre-

senting international conferences

in Australia for the BestCities Client

Workshop 2013 from 9 12 April, hosted by the

Melbourne Convention Bureau (MCB).

Cape Town, South Africa is the only memberof BestCities on the African continent.

BestCities Global Alliance includes a net-

work of nine international convention bureaux

- Berlin, Cape Town, Copenhagen, Dubai, Ed-

inburgh, Houston, Singapore, Vancouver and

Melbourne - which are committed to a quality

assured convention bureau service charter.

An initiative of the BestCities Global Al-

liance, the workshop was attended by each

partner city and seven potential clients with the

capacity to bring approximately 11,950 delegates

to Melbourne with an estimated economic im-

pact of AUD $70 million.

In addition to business development and

networking forums, the workshop also included

site inspections of Melbournes world-classconferencing facilities and hotels, and a trip to

the Yarra Valley.

Responding to a survey, each executive said

they would recommend Melbourne as a con-

ference destination and would consider Mel-

bourne for a future event.

One delegate said that Melbourne had per-

fect conference venues, ease of transport, an

adequate hotel base and world-class food and

dining options and (the citys) conference fa-

cilities exceeded my expectations.

MCB Chief Executive Ocer, Karen Bolinger,said the Workshop presented a wealth of oppor-

tunities for Melbourne.

The clients who attended the BestCities Cli-

ent Workshop were from a wide range of elds

including aquatics and obstetrics, right through

to particle acceleration, veterinary science,

emergency medicine, microbiology and neuro-

physiology, Ms Bolinger said.

As Australias intellectual capital, Mel-

bourne excels in these elds and is home to

some of the worlds preeminent researchers,

scientists and academics, making it the perfect

host city for any one of these events.

During the Workshop we were able to

showcase these strengths, as well as the pinna-

cle of the citys conferencing infrastructure, theMelbourne Convention and Exhibition Centre,

and some of the states leading hotels includ-

ing all Crowns properties; InterContinental

Melbourne The Rialto; Hilton Melbourne South

Wharf; and Grand Hyatt.

Ms Bolinger concluded by saying that the

BestCities Global Alliance was an important as-

set to MCB.


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NEWS

Announces New Hosted Buyer Online Tool

F

ollowing the successful test and roll-out

of a new single email inbox for hosted

buyers at IMEX America last year, the

IMEX Group is introducing the same

concept for all hosted buyers at IMEX in Frank-furt, Germany from 21- 23rd May.

The new online tool works by amalgamat-

ing all exhibitor communications to a given

buyer into an inbox on the IMEX website.

Buyers receive a single daily email alert di-

recting them to the online inbox which can

be searched by keyword, exhibitor name and

subject line. Appointments can be made di-

rectly from the messages within the inbox.

At the same time the buyers diaries have

been completely updated with a fresh new

user-interface reducing the number of clicks

to make an appointment from 7 to 3. In thisway, email volumes are greatly reduced for

buyers and appointment making is easier,

quicker and more productive.

Says Carina Bauer, CEO of the IMEX Group,

This is one of the most important online de-

velopments weve made for IMEX buyers in re-

cent years. It was warmly welcomed in the US

so we expect a similar reaction to its simplicity

and user-friendliness for our Frankfurt show.

We know that buyers are extremely busy and

the best way we can help them maximise their

business ROI from the show is to make plan-

ning and preparation as simple, targeted and

as quick as possible.

Other new innovations for buyers includea new Networking Hub on the show oor to

help them meet and nd peers, a new educa-

tional forum for corporate planners Exclu-

sively Corporate @IMEX, a redesigned educa-

tional programme including a new Research

Pod at the Inspiration Centre and hundreds

of new exhibitors from both established and

emerging destinations.

Last year IMEX in Frankfurt attracted just

short of 4000 meetings, incentive travel and

events industry hosted buyers from 71 coun-

tries. Total attendance over the three days,including trade visitors, was 14,143. Over

64,000 business appointments took place

between buyers and exhibitors during the

show, 40,000 of which were made between

individual buyers and exhibitors (the remain-

der being group appointments).

For more information visit: www.imex-frank-

furt.com/register.php


12/40

NEWS


Gauteng Travel Guidethe Top Travel App inSouth Africa

Gauteng Tour-

isms first mobile app

has reached the num-ber one spot as South

Africas favourite free

travel app download.

The Gauteng

Travel Guide is pro-

duced by the Gauteng Tourism Authority and

Tourism Radio, and encourages all travel-

lers, domestic or international, to explore the

province. Travellers go where they like and

the guide goes with them, drawing their at-

tention to attractions, venues and activities.

A travel companion for exploring Gaut-eng, the Gauteng Travel Guide consists of

detailed travel information of more than 350

Points of Interest (POIs) across all Gautengs

regions. This includes approximately an hour

of audio content on some of the provinces

most popular tourist attractions.

Dawn Robertson, CEO of Gauteng Tour-

ism says that the organisation has made a

strategic decision to promote the diversity of

the provinces attractions and experiences on

the mobile platform in-line with staggering

local and international growth achieved andprojected for mobile. With 1.08 billion smart

phones in use globally, mobile penetration to

reach 96% globally by end 2013 and mobile

set to overtake fixed Internet access by 2014,

mobile cannot be ignored by destinations

and travel products as a premium marketing

and communications tool.

Gauteng Tourisms e-marketing manager,

Kay Robertson, says, Even though the app

has reached downloads in over 40 countries,

data shows that it is the domestic market that

is overwhelmingly interested in the GautengTravel Guide with 83% downloads recorded in

South Africa. This echoes Gauteng Tourisms

focus on the domestic market in the wake of

the global economic crisis, which has resulted

in the launch of the popular Im a GeePee

discount programme. Users of the Gauteng

Travel Guide will find convenient pointers to

and information on the attractions featuring

GeePee specials. She added that the Gaut-

eng Travel Guide will be maintained and ex-

panded to include even more attractions as

the province is rich with a wide range of qualityexperiences across all themes of interest.

One good contact made at an

event can often pay for the whole

trip! Yet, until recently, the way

most events managed this very

important component did not get much

thought. For decades, the name badge was

the principal networking tool. By chance, at-

tendees would notice a name badge, strike up

a conversation, and make a contact. Although

this works, there is much to be desired in this

haphazard approach.Fortunately, with the combination of so-

cial media and mobile technologies, there

is a plethora of possibilities to improve the

networking process. Meetings were the origi-

nal social media and mobile social tools are

a natural to path of development. And the

good news is that many of them are free or

very low cost!

Here are some to consider:

Bizzabo (Bizzabo.com)Price: Free

Bizzabo is a business discovery app designed

to help event organizers communicate with at-

tendees and attendees with each other. Plan-

ners can add their event (or import the details

from EventBrite) including logo, dates/times,

place, social media links, and agenda. A range

of promotional tools are provided includingDownload App buttons and QR codes to in-

clude at your event website and promotional

materials. There is an automatic scheduling

function to send out notices to social media

channels the weeks and days prior and during

the event with customized reminders to down-

load the app.

OleaPark(OleaPark.com)

Price: Freemium

This is another mostly free event guide social

networking app. Event organizers create anevent (dates, time, location, social links, etc.)

at the OleaPark website. Tools are provided

to promote the event with digital flyers, but-

tons and push messages (for a fee). A range

of analytic tools measuring attendee behavior

are also provided.

Qrious(Qriousapp.com)

Price: Free for attendees, exhibitors pay an

event fee to receive leads.Qrious is social discovery and lead sharing sys-

tem using apps and QR-coded name badges.

Event organizers enter the program informa-

tion and can import registration data from

RegOnline, EventBrite and other registration

systems. Badges are printed out for free with

individual QR codes. Exhibitors pay an event

fee to receive leads for the QR codes scanned.

There is no fee-per-lead and exhibitors can use

as many smartphone to their account as de-

sired. Attendees connect their social networks

to Qrious and can see who is coming to theevent. Qrious recommends who to meet, and

why, using attendees roles, goals for the event,

exiting social nets and specific business inter-

ests via the web and on their phones.

Corbins Tech Talk:Mobile Social NetworkingImproving the Attendee

Experience

Shhmooze(Shhmooze.com)

Price: FreeShhmooze is a smartphone app that matches

a name, interests and expertise to the faces

around you at a conference. Shhmooze high-

lights existing connections on LinkedIn and

Twitter showing attendees who they know and

recommendations on who to meet. Attend-

ees sign into Shhmooze with LinkedIn, Twitter

or Foursquare to create their profile. The app

doesnt rely on the conference organizer to cre-

ate the event.

These are just a few of the dozens of optionsout there. Most of the major event guide apps

are building in social media links as well.

Many of the full-featured networking com-

panies (such as Pathable.com, Presdo.com,

DoubleDutch.com; Eventium.net) have strong

mobile components. When mobile technology

and social media meet, the benefit is to create

richer and more valuable events by helping at-

tendees make the best connections possible.

This article was excerpted from Corbin's

March/April 2013 TechTalk Newsletter. To read

the newsletter or for more information visit:www.corbinball.com/techtalk/


13/40

NEWS

AV UNLIMITED DELIVERSUnique 3D Mapping Experience

For most of the year Cape Town

City Hall sits empty, a grand dame

dreaming of better days, her stun-

ning architecture a reminder of a

time when function was always matched

with form. Samsung and The Event Produc-

tion Company (EPC) recognized the beautyof this aging queen and decided to give her

a digital facelift.

They made bunnies run across her walls

before drowning her under the sea and carry-

ing her off to a far away land filled with fairies

and wonder.

AV Unlimited was contracted by EPC

to undertake a 3D mapping project for the

Samsung Africa Forum 2013 in the main au-

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Africa only AV Unlimited is using Cooluxs

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WE HAVE THE TECHNOLOGY

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A TALENTED TEAM

The AV unlimited team moved in with

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was complete there was not a pixel out of

position and the curves and flourishes of the

stunning architecture became part of the vis-

ual story. Even though it was a no smoking

building wisps smoke curled their tendrils

under the doors and then transformed the

room into the night sky littered with stars.

The job wasnt done there though. Light-

ing designer Phillip Chames then blended

the rest of the room into the video, creating

a seamless virtual experience. Phillip madethis process seem as simple as flipping on

a light switch.

To complete the exercise inside a work-

ing week, give or take a late night or three,

AV Unlimiteds sound engineer, the aurally

gifted Tumi Matlhaela matched the sound

to the enveloping video so that the audi-

ence could completely lose themselves in

a technological wonderland of sound and

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There was nothing but praise for the AV Un-

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14/40

FEATURE


GREENER VENUESSprouting Up in Africa and Beyond

Le Ste

With so many conferences now

being held on the topic of

going green, its incumbent

on the venues hosting these

events to have green credentials of their own.

You cant stage an eco-friendly congress

in a centre thats a notorious blight on the

environment, so in their efforts to attract

such business, conference centres them-selves are becoming world leaders in envi-

ronmentally friendly functionality.

The Green Building Council of South

Africa (GBCSA) defines a green building as

one that is energy effi cient, resource effi -

cient and environmentally responsible, with

design, construction and operational prac-

tices that significantly reduce or eliminate

the negative impact of development on the

environment and the occupants.

That may sound a little nebulous, but

some increasingly common building prac-tices demonstrate that in practical terms.

The design and construction costs are di-

minishing as supply chains for green ma-

terials and technologies mature and the

industry becomes more skilled at delivering

green buildings, says GBCSA CEO Brian

Wilkinson. Operating costs fall through re-

duced energy and water consumption and

lower long-term maintenance costs. The

energy savings alone usually exceed any

cost premium in the construction within a

reasonably quick period.A report by the World Green Building

Council (WorldGBC) examined whether

it is possible to attach a financial value to

the cost and benefits of green buildings. It

concluded that they can be built at a com-

parable cost to conventional buildings and

the investment recouped through lower op-

erating costs. With the right design they can

create a more productive workplace, con-

firming that sustainable buildings provide

tangible benefits and clear business sense,

said Jane Henley, CEO of WorldGBC.African Agenda organises and hosts na-

tional and international conferences, and

its involvement with the Event Greening

Forum makes it an expert in cost-effective

sustainability through the choice of venue,

transport, accommodation, food and bev-

erages, conference materials, marketing,

communications and carbon offsetting.Managing Director Keith Burton says con-

ference greening trends vary from country

to country according to local social and

environmental factors. But some basic

criteria apply no matter where you are, he

says. The built attributes of a conference

centre are important and some things are

non-negotiable: recycling and waste mini-

misation efforts; energy-effi cient lighting

and water-effi cient restrooms, and perhaps

solar heating of water and heat pumps for

air conditioning.A conference organiser can reduce the

carbon footprint of their event by asking the

centres these questions:

Do they undertake sustainable procure-

ment by purchasing local goods and

services that benefit the community?

Is filtered water available instead of

bottled water? Can water stations of-

fer jugs of water and glasses instead of

plastic bottles? Are the menus sustain-ably designed and seasonal? Is pro-

duce locally sourced?

Can condiments like sugar be served

from bowls or jugs instead of individ-

ual packages?

Can linen napkins and metal cutlery be

used instead of paper and plastic? Is

food waste donated to food banks or

soup kitchens?

Is signage electronic to reduce the

need to print directional signs?

Is the centre located near transporthubs and hotels to reduce individual

transfers or buses to and from hotels?

Is a measuring, monitoring and evalu-

ation system in place so the organiser

can properly report back in post-con-

ference reporting?

Going green in Africa has some unique

aspects to consider, Burton says. In Africa

one must look at greening in a broader con-

text of sustainability. Already the long haul

flights for the delegates have enlarged your

carbon footprint. And green building prac-tices may not be well-entrenched outside

of South Africa, where they are common,

well-established and supported by the con-

struction industry, he says. There exists

huge potential to make a real, lasting differ-

ence with a conference sustainability effort,

but its not a simple cut-and-paste exercise

where tried and tested greening mechanics

from developed countries are simply applied

here. Care must be taken to show respect to

the local setting and its particular needs, and

to tailor any greening efforts accordingly.For example, in many African countries


15/40

FEATURE

There exists

huge potential

to make a real,

lasting difference

with a conference

sustainability effort,

but its not a simple

cut-and-paste

exercise where

tried and tested

greening mechanicsfrom developed

countries are simply

applied here.


16/40

FEATURE


it is not possible to serve tap water, so bot-

tles are the only option. Recycling acilities

may be limited, so the common greening

efort o recycling is not possible. Organis-

ers should instead look or a locally realistic

dedication to sustainability, he says. Does

the centre use resources eciently? Does ittry to minimise waste and use renewable re-

sources? Does it employ local skills?

Leaving a positive legacy is probably

the most important way an organiser can

act sustainably in Arica, Burton believes.

They can do that by providing opportunities

to empower the local community and give

them access to new skills that they can ap-

ply long ater the conerence leaves town.

The International Association o Conerence

Centres (IACC), which represents 300 coner-

ence centres around the world, promotes envi-ronmental awareness to its member properties

and their clients. It does that by researching

and identiying practices with a lower environ-

mental impact and encouraging members to

adopt those practices. Its Code o Sustainability

includes 60 tenets spanning education, waste

management, recycling, water conservation,

purchasing, energy management, air quality

and ood and beverages.

IACC members measure their adherence

to those tenets annually, and those that

achieve 100% compliance qualiy or Plati-num Tier recognition. Conerence centres


17/40

FEATURE

that achieve 85% qualify for Gold Tier and

75% earns Silver Tier.

One IACC Platinum conference centre is Bar-

nett Hill in Surrey in the UK. Its a four star prop-

erty close to London with 15 meeting rooms and

56 bedrooms, and a restaurant that uses locally

and seasonally sourced produce. Barnet Hill isrun by the Sundial Group, which has pledged to

make its carbon footprint as small as possible.

This commitment to providing environmental-

ly-conscious venues is a step in the right direc-

tion, and is what many companies are striving

for in an age where going green is both encour-

aged and rewarded, Sundial says.

Sundial oers green meetings packages

with several incentives. One unusual incentive

is that delegates who arrive by public transport

or car-share are given a 5 voucher to spend at

the bar. The Green Meetings Package is a free

upgrade to any normal meetings package, and

includes jugs of tap water instead of bottled

water, the option of collecting writing materials

rather than putting them on every desk, menus

using free range, locally-sourced ingredients

and tea and coee from Fairtrade.Another IACC Platinum winner is The Ban

Centre in Canadas Rocky Mountains, which en-

courages organisers to hold green meetings

by working with them to minimise waste, pur-

chase responsibly and educate delegates about

the environment. The Ban Centre also holds a

4 Green Key Award from the Hotel Association

of Canada, which assesses a propertys environ-

mental management, housekeeping, food and

beverage operations, conference facilities and

engineering, as well as its sustainable practices.

The award denotes industry leadership and

commitment to protecting the environment

through wide ranging policies and practices.

The Ban Centre is also a Green Leaf Eco-Rated

Member for adopting best practices for energy

eciency, resource conservation and pollution

prevention. The centre sends a lengthy GreenChecklist to potential customers suggesting

how to make their events greener. Suggestions

include: send notices to participants by email,

not post; considering attendance via telecon-

ferencing; ask participants to bring their own

stationery; print conference material double-

sided on recycled paper; encourage delegates to

carpool or to travel by an airport shuttle service

rather than renting a car. Leftover food and pro-

motional items are donated to local schools or

charities the Ban Centre supports.


18/40

FEATURE


Cape Town International Convention Centre

(CTICC) is already lauded for its green initia-

tives, and those will be enhanced through its

R690m extension.

The trio of architects awarded the con-

tract were chosen for their green creden-

tials. Billed as some of South Africas lead-

ing green architects, they are Piet Bakker of

Stauch Voster Architects, Anya van der Mer-

we of Van der Merwe Miszewski Architects

and Mokena Makeka of Makeka Design Lab.

Design criteria included integrating environ-mental, social and economic sustainability

within strict budgetary guidelines.

The architects are working with environ-

mental consultancy Arup on the project, with

Arup helping to establish the green specifi-

cations. Arup SAs Sustainability Consultant

Georgina Smit says different countries have

different green building guidelines, partly

influenced by local conditions such as the

climate. That means the ratings used to rec-

ognise green initiatives are not standardised

around the world and wont necessarily beunderstood in other markets.

Arup says the power to influence the fu-

ture of the built environment is a weighty re-

sponsibility, and shaping a sustainable future

particularly through the urban environment

will be one of the greatest challenges in the

21st century. To do that, it invests in research

to create better solutions, often in collabora-

tion with academic institutions. Its design-

ers consider future trends such as climate

change, and how a site or its surroundings

may be developed in the future.

The CTICC has already implemented

green strategies including the presence of

recycling bins, energy-saving light sensors

in conference rooms and bathrooms, and

power-saving motion sensors on eleva-

tors and revolving doors. The expansion

will include many more sustainable de-

sign features in the building process and

in the daily running of the centre. The

ultimate aim is to design and build one of

the leading green buildings in the world,

says CEO Rashid Toefy.The CTICC already has an environmental

task team to advise on environmental trends

and how to minimise its impact, and the ex-

pansion will further enhance its reputation

as a green event destination, Rashid says.

The CTICC also works with event organisers

to ensure that delegates understand the need

to minimise their impact, and offers custom-

ised packages to stage events that support

environmental values.

In common with other world-class green

convention centres, the CTICC encouragesclients to use tap water, provides waste sepa-

ration bins, runs an on-site waste separation

facility, is linked to the public transport sys-

tem and encourages delegates to stay within

walking distance, or use public transport and

car-pooling.

More than R2 million has been invested

in a building management system to help cut

the consumption of non-renewable energy by

5% each year and cut greenhouse gas emis-

sions by 5% a year until 2015, for an overall

reduction of 25% in both.

Grn G

Closer to home, the Sandton Conven-

tion Centre in Johannesburg has won an Im-

velo Award for the Best Energy Management

Programme and Best Water Conservation

Programme. Imvelo Awards recognise busi-

nesses that make a real, measurable and sus-tained contribution to responsible tourism.

Its green initiatives have also earned a Gold

classification from the Heritage Environmen-

tal Rating Programme every year since 2002,

in recognition of its reduced impact on the

environment. Sandton Convention Centre is

always seeking new ways to reduce its impact

and boost energy and resource conservation.

It uses less energy by switching off escala-

tors after the last event, better management

of lighting and air conditioning during set-up

and breakdown and during the actual events,limiting the number of doors open in the lob-

by to reduce air conditioning needs, and train-

ing the staff to use energy more sparingly.

Cans, paper, cardboard, plastic and glass are

recycled, and hazardous waste is delivered to

a hazardous waste fill site. To save water it op-

erates sensors in restrooms to switch off taps

and control flushing.

In a move that apparently bucks the green-

ing trend, city offi cials in Ottawa, Canada,

have scrapped a requirement that new build-

ings must comply with LEED criteria set bythe Canada Green Building Council. LEED

(Leadership in Energy and Environmental De-

sign) is a building rating system with 70 points

achievable in six categories: Sustainable Sites,

Water Effi ciency, Energy & Atmosphere, Ma-

terials & Resources, Indoor Environment and

Innovation and Design. Ottawa Council said

although it supports energy-saving and the

use of environmentally sensitive materials,

the LEED guidelines are too cumbersome and

expensive. Ironically, Ottawas new convention

centre is proudly boasting of achieving LEEDGold Status for its ecologically friendly design.

The centre, completed in 2011, features a cool

roof made of light-coloured materials to re-

flect excess solar heat and reduce demand on

air conditioning. Rainwater harvesting directs

rain to an underground cistern for reuse in

toilet flushing and irrigation. That has cut in-

door water use by 67% and landscaping use

by more than 70%, compared to conventional

buildings. During construction more than 94%

of the waste was reused or recycled, and steel

from a demolished building on the site was re-used to build the roof.


19/40


20/40

FEATURE

Building and Upgrading HotelsAfrica Moves to Meet Growing Demand

Over the last decade Africas in-

frastructure has been expanding

steadily and the building and up-

grading of hotels has kept pace.

This year the hospitality industry in Africa has

received a boost from various multinational

hotel chains that have made commitments to

expand their footprint on the continent. The

Four Seasons, Radisson Blu, Marriott, and Pro-

tea Hotels have all invested in African develop-

ments. Others, like Premier Hotels and Sun

International, have upgraded properties. The

South African hotel group, City Lodge, recently

decided to venture into the rest of the continent

for the rst time with its entry into Botswana

and Kenya. Starwood Hotels has announced

that it will double its hotel brands on the Africancontinent by 2020.

Growing business ventures and Africas

economic expansion have had a signicant im-

pact on the business events travel and tourism

industries. Tourism destinations require leisure

hotels to meet the needs of this booming in-

dustry. Africa oers the opportunity for multina-

tional hotel brands to branch out and capture a

share of this growing market.

David Sand, Global President of the Society

of Incentive and Travel Executives (SITE) and

CEO OF UWin IWin says that new infrastructureis an essential driver of growth for the business

events industry. Eddy Khoza, Chairman of the

Federated Hospitality Association of South Afri-

ca (FEDHASA) says specically in South Africa,

upgrades in hotel properties make a huge con-

tribution to boosting the image of South Africa

as a destination of choice to the international

community. He notes that in South Africa this

MartinPettitt


21/40

FEATURE

will simply be building on a positive trend that

resulted from the hosting of the 2010 World

Cup. Former FEDHASA Cape Association

Chairperson Dirk Elzinga says 45% of meetings

and conferences in Africa take place in hotels.

As this percentage is increasing, new hotels and

upgrades are vital. In order to keep up andgrow with the meetings and events industry

this growth has to continue, says Dirk. David

agrees, for sure some African destinations be-

cause of their short supply of room nights are

some of the most expensive destinations in the

world. Only way to solve this is to build till sup-

ply equals demand and rates normalise.

African hotel chains are mirroring their Eu-

ropean counterparts when it comes to features

that are being integrated into upgrades and new

construction. These trends include free Wi,

eco-friendly and green buildings, easy airportaccess and proximity, and eective loyalty pro-

grams. Technology, and keeping up with the

technical support needs of the industry is key.

It is vital for African hotels to be able to provide

the same level of technical support and capabil-

ity to organisers.

There are denitely regions within Africa that

are experiencing more growth in the hospitality

industry. According to both David and Eddy this

can be explained by the dierence in economic

growth rates between African states. However,

certain elements are critical for success. Eco-

nomic growth is fuelled by many things, but es-

sential for the events and the business tourism

sector is good government, safety and healthprograms, professional destination marketing

strategies and great tourism infrastructure,

says David.

An Inside Look at an Upgrade: A Conversation

with Graham Wood, Managing Director of

Tsogo Sun Hotels

Q: Tsogo Sun is joining the Elangeni and Ma-harani hotels in Durban. Why?

A: For many years Tsogo Sun has had a

Development of

the hospitality

industry is a direct

way to illustrate toglobal spectators

and investors that

Africa is a land of

opportunity.


22/40

FEATURE

prominent presence on Durbans Golden

Mile, with the Southern Sun Elangeni,

Southern Sun North Beach, Garden Court

Marine Parade, Garden Court South Beach

and SunCoast Casino and Entertainment

World including the SunSquare and the

SunCoast Towers hotels, which oer ex-ceptional variety or leisure and business

alike. We believe in the city o Durban and

its potential as a world class business and

leisure destination and the reurbishment,

consolidation and relaunch o the South-

ern Sun Elangeni and Southern Sun North

Beach hotels into one magnifcent complex

Southern Sun Elangeni & Maharani re-

arms our commitment to Durban and is

directly in line with Tsogo Suns vision to

provide the greatest possible variety o

quality hospitality, leisure, gaming, and en-tertainment experiences at everyone o our

destinations.

Furthermore, our investment in the South-

ern Sun Elangeni & Maharani complex is a

direct response to the substantial investment

into the revival o the Durban beachront

promenade by the eThekwini Municipality,

which has seen the destination being upgrad-

ed and we are proud to be a part o it.

Q: Do you think this will give the combinedhotel a competitive advantage in Durban?

A: The investment o R220 million into the

complex has created a property that is aspira-tional, modern and elegant, while retaining the

heritage that is so much a part o these two leg-

endary hotels. This, combined with the variety

and choice and the ideal location o the property

on the Golden Mile and in close proximity to the

International Convention Centre, Moses Mab-

hida Stadium and Durbans fnest beaches, will

make it an obvious choice or both business and

leisure travellers.

Q: How do you think this joining together

will beneft clients o your hotel, and businessevents clients in particular?

A: The key beneft o combining these twoiconic hotels is the increased variety and

choice that guests will enjoy. Whether a

guest is travelling on business, leisure or as

part o a conerence, they can enjoy the va-

riety o restaurants, recreation and business

acilities across the entire mega complex.

The hotel seamlessly combines business

and pleasure into a single destination. With

a seamless check-in, one point o contact

and a vast variety o restaurants, conerence

acilities and leisure choices, guests can

make use o all acilities in both towers andreceive one bill at the end o their stay. There

are a choice o 734 rooms to accommodate

even big groups o conerence delegates, 15

conerence rooms oering multiple confgu-

rations that can cater or 12 to 500 delegates

and a selection o eleven restaurants or

lunches, aternoon snacks, fne and casual

dining, and, in Phase 2, a luxurious Camelot

Spa. The sheer variety o restaurants and

their aesthetic and culinary appeal means

that guests are spoilt or choice and have no

need to leave the hotel, making planning andpayment o conerence packages hassle-ree.

Were also very excited that, in the third

quarter o this year, the historic Raes area

will be transormed into a multipurpose ven-

ue on top o the Maharani Tower, which will be

available or conerences, launches, themed

evenings and a myriad o other events with

breath-taking views.


23/40

RECEIVEOUR E-BOOKS

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24/40


25/40


26/40

PhotographSouthAfrican

Tourism

EVENTS

MayAFRICAN RENAISSANCECONFERENCE4-5 May

Johannesburg, South Africa

WINTER SCULPTURE FAIR4-5 May


AFRICA HEALTH EXHIBITIONAND CONGRESS 20137-9 May


ITWEB SECURITY SUMMIT20137-10 May


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CIO SUMMIT AFRICA 20138-10 May

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Cape Town, South Africa

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AFRICA 20131 Jun


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2-4 JunCape Town, South Africa

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SEXPO 2013

9 JunDurban, South Africa



27/40

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AIPC ANNUAL CONFERENCEAND 54th GENERALASSEMBLY

30 Jun-1 JulCape Town, South Africa

JulyEDUCATION WEEKCONVENTION & LEARNINGEXPO

4-6 JulJohannesburg, South Africa

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KITE 201326 Jul


THE BABA INDABA CAPETOWN26-28 Jul


SAACI 2013 ANNUALCONGRESS & EXHIBITION

28-30 JulPort Elizabeth, South Africa



28/4026 | THE EVENT www.theevent.co.za

REGIONAL SPOTLIGHT

The mainstay of the

economy of North

West Province

is mining. The

Rustenburg and Brits

districts produce

94% of the countrys

platinum, which is

more than any other

single area in the

world.

South Africas North West province

lies on the Botswana border, fringed

by the Kalahari Desert in the west,

Gauteng to the east, and the Free

State to the south. It is known as the Plati-

num Province for the wealth of metal it has

underground and also as The Texas of South

Africa because it is home to some of the larg-est cattle herds in the world.

The mainstay of the economy of North

West Province is mining. The Rustenburg and

Brits districts produce 94% of the countrys

platinum, which is more than any other single

area in the world. North West also produces a

quarter of South Africas gold, as well as gran-

ite, marble, fluorspar and diamonds.

In recent years the North West tourism

board has put the diverse cultures and deep

history of the province in the spotlight. The

board has set up various cultural hubs includ-ing the Mphebatho Cultural Museum in Moru-

leng Village, the Lesedi Cultural Village and the

Buya Zulu Cultural Kraal.

YOU NEED TO KNOWABOUT

The Nedbank Golf Challenge

This local golfing tournament has becomea global event. This year the Nedbank Golf

Challenge will take place from 5-8 December

at the Gary Player Golf Course. This event is

known for hosting some of the worlds great-

est golfers, including Jeff Sluman, Sandy Lyle

and Tom Watson.

KEY VENUESun CityNorth West has a number of major tourist at-

tractions, including Sun City and the Palace of

the Lost City, the Pilanesberg National Park,Madikwe Game Reserve and the Rustenburg.

NORTH WEST PROVINCE

T Pla Prn

SATourism


29/40www.theevent.co.za THE EVENT | 27

REGIONAL SPOTLIGHT

In recent years the North West tourism board

has put the diverse cultures and deep history of the

province in the spotlight. The board has set up various

cultural hubs including the Mphebatho Cultural

Museum in Moruleng Village, the Lesedi Cultural

Village and the Buya Zulu Cultural Kraal.

Nature Reserve.Located deep in the North West bushveld

Sun City offers entertainment, golf, gam-

bling in addition to numerous conference

and event venues. With four different hotels

to choose from, Sun City has world class fa-

cilities to suit every traveller. Sun City works

in conjunction with the Pilanesberg Nation-

al Park offering game viewing and businessspecials for corporate retreats.

POPULATIONJust over 3.5 million people live in the

North West province, according to statis-

tics South Africa.

CLIMATEIn the summer the North West is characterized

by hot, sunny days. The temperature ranges be-

tween 22 to 34 degrees. In winter the days are

warm during the day but in the evenings thetemperatures range between 15 to 22 degrees.

Gary Bembridge

SA Tourism

SA Tourism

Derek Keats

Flicker atishp



COUNTRY SPOTLIGHT

GHANAIln Pea

Akwaaba is

an expression

you will hear

several times

daily as you

travel through

Ghana. It means

welcome! and

you will be.

- Ghana Tourism

Ghana is Located on the Gulf

of Guinea, only a few degrees

north of the Equator, giving it

a warm climate. This beautiful

country is bordered by Ivory Coast to the

west, Burkina Faso to the north, and Togo

to the east. The country encompasses flat

plains, low hills and a few rivers. The coast-

line is mostly a low, sandy shore backed byplains and scrub and intersected by several

rivers and streams while the northern part

of the country features high plains. Known

as the land of sunshine the country has

become popular with visitors for its beau-

tiful beaches in the south and majestic

wildlife parks in the north. The countrys

economy is dominated by agriculture,

which employs about 40 % of the working

population. Ghana is one of the leading

exporters of cocoa in the world. It is also

a significant exporter of commodities suchas gold and lumber.

ACCRA INTERNATIONAL CONVENTION

CENTRE

The Accra International Convention Center is lo-

cated in the Christiansborg, an area in the capi-

tal of Accra. The centre is central is close to a

number of important locations such as the Par-

liament of Ghana, the Accra Sports Stadium, the

Independence Arch and the Black Star Square. Itis the foremost conference center in the country

and contains a 1600-seated hall called plenary

hall. This conference center is the most impor-

tant meeting venue in Ghana, and often plays

host to important international gatherings.

THE BAKUTUE FESTIVAL

This world famous festival literally translates to

mean opening up of the Benya Lagoon into thesea Bakatue symbolizes the beginning of the

Key Venues

You Need to Knowabout

Flicker Noramorgan


31/40

COUNTRY SPOTLIGHT

fishing season, a central part of the economy.

Fishing plays a central role in the life of the peo-

ple of Ghana and this festival aims to showcase

the produce of the region. Most hotels and re-

sorts in around Ghana travel yearly to this fes-

tival to not only source fresh produce but see

what organizers will showcase. The festival pri-marily takes place in Elmina on the first week

of July and this year will include a chefs tasting

known as a Dubar of chiefs as well as a color-

ful regatta show. The soleman net casting cer-

emony that opens the show is symbolic of Gha-

nas history and plays homage to the fisherman

and women over the centuries. The casting also

symbolizes the beginning of the fishing season

with the catch being offered to the areas deities.

Ghana has twelve airports, six with hard sur-faced runways. The most important are Koto-

ka International Airport at Accra and airports

at Sekondi-Takoradi, Kumasi and Tamale that

serve domestic air traffi c. There are also some

commercial airlines running domestic flights

between the major cities in Ghana.

25,199,609 in July 2013 according to The CIA

World Factbook

Ghana has a tropical climate. The eastern

coastal belt is warm and comparatively dry,

the southwest corner, hot and humid; and the

north, hot and dry. Rainy seasons are from

April to June and September to November. The

dry season runs from November to March. Jan-

uary to February has the most sun but is not

necessarily the best time for filming due to the

high fog, which sometimes reduces visibility to

as low as fifty metres.

Getting to Ghana by Air

Population

Climate

Elizabeth Cloke Josephine Cross

Elizabeth Cloke

Flicker John & Clare


32/40



A WAY WITH WASTEat the Flamjangled Tea Party

This year the Flamjangled Tea Party

in Durbanville, South Africa, was

more than a musical and per-

formance experience. It was an

event that made going green beautiful.

Ofir Azenkot, Organizer and Co-Owner

of Flamgangled Tea Party and Site Manager

for Rocking the Daisies, attended the very

first Event Greening Forum meeting. That

meeting prompted him ask an important

question: Were there any materials being

thrown away after expos? Could they becollected and used? The answer was yes.

Ofir decided that the Flamjangled Tea Party

would use them.

He worked out the logistics with the

CTICC for collecting materials from the Pae-

diatric Cardiology Conference and the Design

Indaba, and from those materials created

useful and artistic installations at the Flam-

jangled Tea Party.

We managed to build a small stage and

two DJ podiums with the materials, says Ofir,

and also three archways, and we built a mas-sive elephant in the shape of a teapot. The

elephant is actually brilliant, its beautiful.

Nearly all of the decorations for the event

(95%) were made of recycled materials.

Ofir says they didnt get much mate-

rial from the Design Indaba because very few

items were thrown away at the end of the show,

But the whole greening thing is not a selfish

thing, its looking at the big picture. It shows

how much we can divert from landfill and what

we can build with it.

It wasnt only venues that played a part inthis recycling effort. Scan Display, says Ofir,

gave about 1000 square meters of carpet to

us. We carpeted one of our venues and the

kids tent (it was a green tent so we gave them

a green carpet). We also carpeted our stage.

In addition, for the front of house where the

lighting and sound people sit, instead of ply-

wood, the Flamjangled Tea Party made it look

like a house and used the carpeting for a roof

for that structure.

Ofir says, I will most definitely do this

again, weve already been in touch with the

CITCC and we will collect waste from an eventthere at the end of April. We plan to use some

of these materials to build some flooring and

shelving, and recycling bins, for underprivi-

leged nurseries.

FIRST CONFERENCE A SUCCESSThe Event Greening Forum (EGF) hosted

its inaugural Conference on 18 February 2013.

It was a well-attended event, attracting people

from across the Southern African events indus-

try. Based on its success, the conference will be-

come an annual fixture on the EGFs calendar.We decided to host the event to tie in with

Meetings Africa, the continents leading busi-

ness tourism show, in order to attract people

from the business tourism sector. South Af-

ricas tourism sector is leading the way in pro-

moting responsible development. This is what

we the EGF - are trying to do too; promote

responsible development in South Africas

events industry says Justin Hawes, the Chair-

person of the EGF. It worked well, as we had

a good turn-out and positive response to the

conference content.Speakers at the event were: Climate Real-

ity Leader and founder of Food & Trees for Af-

rica, Jeunesse Park; documentary producer and

member of Biomimicry SA, Matthew Rosmarin;

and a 17 year old student from Cape Town who

has presented at events such as Sustain Our

Africa and Ted Youth, Mogamat Dayaan Salie.

The EGF is a non-profit entity that seeks to

promote sustainable business practices within

the local events industry, with an initial focus on

exhibitions, events, conferences and meetings.

For more information about the Event

Greening Forum or the Conference, pleasecontact Pippa Walker on pippa@eventgreen-

ing.co.za or 011 447 4777, or visit

www.eventgreening.co.za.

EVENT GREENING TRAININGDATES ANNOUNCED

The dates for 2013 event greening

training sessions have been confirmed:

14 May - Gauteng

23 May - Cape Town

11 June - Durban31 July Port Elizabeth

15 Aug - Gauteng

10 Sept - Durban

10 Oct - Cape Town

These are one day sessions, implement-

ed by sustainability experts Heritage and

Steadfast Greening. The cost is R750 per

person (EGF members receive a 10% dis-

count), which includes course materials,

refreshments and a light lunch.

www.eventgreening.co.za/training/



OPPORTUNITIES

NOMINATIONS for the 2013 IAEE Awards

Deadline: 28 June

Each year, the International Association

of Exhibitions and Events (IAEE) rec-

ognizes and awards professionals in

the exhibitions and events industry for

their contributions. Industry professionals can

be nominated for any of the awards as long as

they meet the criteria outlined by IAEE. These

awards represent IAEE's highest honors andwill be presented at Expo! Expo! IAEE's Annual

Meeting & Exhibition.

The IAEE Awards Program is designed to

recognize those professionals who have made

outstanding contributions to the exhibitions

and events industry. As a member of the exhi-

bition and event industry community, we value

your opinion and invite you to nominate an

individual for one of these prestigious honors:

Pinnacle (Formerly Known as the William

Hunt Eisenman Award) Distinguished Service

Merit

Educator of the Year

Committee/Task Force Member of the

Year

Rookie of the Year

Outstanding Achievement in Industry

Leadership

Outstanding Achievement in Innovation

in Business Solutions

Reference sample nomination Outstanding Achievement in Marketing

& Sales

Reference sample nomination (Show

Management)

Reference sample nomination (Supplier)

Young Professional of the Year

This is your chance to recognize an indi-

vidual who has forged new ground within IAEE

and/or the exhibitions and events industry.

Nominate someone who has dedicated his/

her career to the exhibition and event industry,has attained outstanding achievement and/or

has contributed significantly to the profession.

Professionals may be nominated for any of the

awards as long as they meet the criteria out-

lined by IAEE.

Once nominations have been received, the

IAEE Awards Committee will discuss each can-

didates qualifications in depth, and the final

selection will be based on merit.

GENERAL GUIDELINES

IAEE staff are not eligible to submit nomi-

nations.

IAEE Awards Committee members are

not eligible for awards during their active

term on the committee.

Members of the IAEE Awards Committee

may submit names into nomination but

may not nominate an employee or em-

ployer for an award.

Current IAEE Board of Directors mem-

bers are not eligible for awards duringtheir term.



OPPORTUNITIES

How to Enter

the Loeries!

EXSA has formed a partnership with the Lo-

eries to promote exhibition stand designs.

Entries are now open for the Awards, which

aim to recognise, reward, and foster creative

excellence in brand communications.

The final deadline for entries is 31 May andagencies or marketers throughout Africa and

the Middle East can enter their work.

NEW CATEGORIES THIS YEAR:

Effective Creativity Award This category

has been introduced to recognise the link

between innovation and business success.

To be eligible to enter this new category, a

campaign must have won a Loerie in the

past two years. That means winners from

2012 and 2011 are eligible, including Bronze,Silver, Gold, and Grand Prix.

New Voice Award Crafts New categories

specifically for non-English radio communi-

cation have been introduced for Writing and

Performance Crafts. Non-English radio en-

tries that have flighted may be entered in the

New Voice Award category or the main Radio

category, but not in both (as was allowed in

previous years).

A new Digital Craft category has been add-

ed for Best use of Technology.

For more information visit: www.loeries.com

1

2

3

Those nominees who do not receive

an award but do meet all eligibility re-

quirements will be carried forward for

two years for all awards except the Out-

standing Achievement in Innovation inBusiness Solutions and the Outstand-

ing Achievement in Marketing & Sales

Awards, which will be considered only for

the year in which they are nominated.

The IAEE Board of Directors must ap-

prove all award recommendations sub-

mitted by the IAEE Awards Committee.

IMPORTANT NOTE TO NOMINATORS

The Awards Committee is comprised of

a number of exhibitions and events industryprofessionals who may or may not be familiar

with the candidate you are recommending. To

assist committee members make the best se-

lection, please consider the following key ques-

tions and include as much material as possible

about your nominee:

Why is this person particularly notewor-

thy?

What challenges had to be overcome?

(Provide enough detail for the commit-

tee to ascertain if there was "above andbeyond" behavior exhibited).

If possible, provide metrics that quantify

results and help provide perspective.

Event Issue 5 eBook 2013

Documents

Transcript of Event Issue 5 eBook 2013